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Big Star Copywriting

Content Now Blog

Content strategy, digital marketing insights and industry trends

Melissa Hawkins
In healthcare, having an effective B2B marketing strategy is essential. Healthcare providers, medical technology companies, and pharmaceutical brands have the opportunity to reach more patients and partners than ever before—but they face
Melissa | January 17, 2025
Melissa Hawkins
In 2024, 73% of B2B marketers and 70% of B2C marketers are using content marketing as
Melissa | December 20, 2024
Melissa Hawkins
In the ever-competitive SaaS (Software as a Service) industry, good copywriting is
Melissa | December 6, 2024
Melissa Hawkins
The global consumer electronics market was valued at $1,068.22 billion in 2022 and
Melissa | November 29, 2024
Melissa Hawkins
In today’s crowded market, you need to stand out. While those already
Melissa | November 14, 2024
Melissa Hawkins
Meta descriptions are a crucial ingredient in an effective SEO strategy. For users,
Melissa | November 3, 2024
Melissa Hawkins
In any solid B2B content marketing strategy, your blog sits centre stage.
Melissa | September 20, 2024
Derryck Strachan
Just because insurance is essential doesn't mean anyone wants to spend more
Derryck | August 30, 2024
Derryck Strachan
Are you worried you're not getting the right content in front of
Derryck | August 16, 2024
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