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Big Star Copywriting

Content Now Blog

Content strategy, digital marketing insights and industry trends

Derryck Strachan
Are you thinking about throwing in the Twitter towel? Changing algorithms, fake news, rogue bots, trolls and reports of users closing accounts means there’s a perception the platform is losing
Derryck | July 2, 2019
Derryck Strachan
In the world of the printed word, copyright is well established and
Derryck | January 8, 2019
Derryck Strachan
Product descriptions are notoriously difficult to get right. As every single business
Derryck | August 3, 2018
Derryck Strachan
Writing product descriptions that accurately represent your products, generate consumer interest, and
Derryck | May 8, 2018
Derryck Strachan
Leading car park brand NCP came to us looking for help with:
Derryck | March 1, 2017
Derryck Strachan
CASE STUDY Content Marketing for Park Insurance - An insurance copywriting case
Derryck | October 13, 2016
Derryck Strachan
With 80% of restaurants shutting down within five years of opening it's
Derryck | September 29, 2016
Derryck Strachan
If you take a look at the product descriptions of any successful
Derryck | August 16, 2016
Derryck Strachan
Whole sit-com episodes, movies, books and other franchises have been dedicated to
Derryck | August 4, 2016
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