Identity crisis? 5 questions copywriters ask to find your brand DNA
Five questions a copywriting agency might ask to help you find your brand DNA
Jamie Oliver’s brand story deconstructed
Jamie Oliver’s cookbook 5 Ingredients has recently made it onto the shortlist of titles for the British Book Awards. The self-styled cheeky chirpy Essex lad has secured his seat at the publishing top table alongside authors including JK Rowling and Philip Pullman. But his stellar performance in publishing is literally just one chapter in the […]