You’ve set up your Google Ads campaign. You’ve done the keyword research, picked your match types, set bids and budgets, and configured targeting. But your ads are running, and performance is flat. Your click-through rate (CTR) is low. Your conversion cost is higher than you hoped. You wonder: “Is the copy to blame?”
The answer is often yes — even in a world increasingly powered by automation and machine learning, your headlines and descriptions remain a decisive lever. Because when your ad appears on the search results page, the copy is your first and sometimes only chance to grab attention, deliver relevance, and persuade someone to click.
In this post, you’ll get:
- Best practices and checklists for writing Google Ads headlines and descriptions
- The “why” behind what works (with data and benchmarks)
- A toolkit of google search ads examples you can adapt
- A step-by-step recipe to build your next ad (and test it)
Let’s get into it…
5 Reasons Why Good Ad Copy Still Matters (Even with Automation)
1. Ad copy drives CTR, and CTR still matters for performance
Even in a landscape where Google increasingly automates ad selection, the click-through rate of your ad is a primary signal of relevance and quality. A higher CTR signals to Google that your ad is helpful and well-matched to the user’s intent, which can lead to better ad positioning or lower costs.
- In 2025, the average CTR for Google & Microsoft search ads across industries is 6.66%.
- Others report lower medians (e.g. 1.92% median CTR in April 2025) — the difference often depends on industry, ad rank, and competition.
- For traditional search ads (non-shopping), some sources still cite a historical benchmark around 3.17 % CTR.
The point: you can’t neglect CTR. Poor copy = fewer clicks = less traffic to your funnel.
2. Quality Score / Ad Rank tie into relevance signals, and copy is one of them
Google uses a combination of bid ad quality (and other factors) to determine which ads show where. One component of “ad quality” is how relevant your ad is to the user’s search query. That is, do your headlines and descriptions include (or align with) the user’s keywords and intent?
Google considers CTR history, ad copy relevance, and other factors. Good copy helps in that relevance dimension; poorly matched, vague, or “generic” copy can drag your Quality Score down.
A higher Quality Score / ad relevance can lead to lower cost-per-click (CPC) and better ad position for the same bid — so better ad copy can yield direct cost-efficiency gains.
3. Copy complements algorithmic / automated formats
These days, Google strongly leans toward Responsive Search Ads (RSAs), which mix and match multiple headline + description variants. But the algorithm can only work with what you feed it. If your variants are weak, repetitive, or bland, automation won’t magically turn them into persuasive blurbs.
Even in automated or hybrid formats, human-crafted copy still gives the algorithm the raw material it needs to optimise. Strong, distinct headlines and descriptions expand the algorithm’s room to test combinations. Poor lines limit that flexibility.
4. Copy influences user behaviour, conversion intent, and quality of traffic
A well-written ad isn’t just about getting clicks; it also helps set expectations. Srong copy can attract more qualified clicks (people closer to conversion) and discourage weak/irrelevant clicks. That means better conversion rate (CVR) and lower waste.
Let’s look at some benchmark context:
- In 2025, the average conversion rate (across industries) for Google & Microsoft Ads is 7.52% (clicks → conversions) (though this varies widely by niche).
- But some agency benchmarks suggest a median conversion rate of 4.61% across campaigns.
- In many PPC benchmarks, search ad conversion rates are often cited in the 2-6% range (depending on offer, funnel, industry)
If your ad copy is weak, you may attract clicks that do not convert (low intent), hurting your ROI. But good news for you, strong copy can help filter and attract higher-intent clicks.
5. The competitive edge: as automated ad formats proliferate, copy becomes a differentiator
Many advertisers lean heavily on generative tools or AI-assisted ad creation. That means many campaigns start to look similar – dull headlines, repetition, boilerplate claims. In that environment, standout copy (smart hooks, emotional triggers, specificity) can help your ads pop and get more clicks.
Put differently: the baseline of automation is rising – so you need your copy to do heavier lifting. And the sooner you refresh or iterate your ad lines, the more advantage you gain over competitors stuck with stale copy.
Google Search Ads Format & Specs: What You Must Know
Before you write your headlines and descriptions, it’s essential to understand how Google Search Ads work today — because the format determines how your copy will actually appear. With Google’s automation doing more of the heavy lifting, knowing the structure helps you write copy that performs well within those limits.
Responsive Search Ads are now the standard
Google has retired the old Expanded Text Ad format and made Responsive Search Ads (RSAs) the default for all new Search campaigns. With RSAs, you don’t write one fixed advert — you provide Google with a selection of possible headlines and descriptions, and the system automatically tests and combines them to find the most effective pairings.
Each time your ad appears, Google can show:
- Up to three headlines
- Up to two descriptions
- Your final URL and optional display path
On smaller screens, like mobile devices, Google might display fewer elements. Because the platform dynamically rearranges your copy, every headline and description needs to make sense on its own and still work naturally in different combinations.
Character limits and what you can include
When writing your RSAs, you can add:
- Up to 15 headlines, each with a maximum of 30 characters
- Up to four descriptions, each up to 90 characters
- Two optional display path fields (the short pieces of text that appear after your domain name), each up to 15 characters
These are maximums, not requirements. Google won’t show everything you write at once — it will mix and match based on what it predicts will get the best results.
Headlines and descriptions that perform well will naturally be shown more often, while weaker lines may be displayed less or not at all.
Because of this, it’s wise to:
- Write each headline and description so it can stand alone
- Avoid repetition across lines
- Use a range of lengths and angles — not every headline needs to reach the full character limit
Pinning – when and when not to use it
Pinning allows you to “lock” a headline or description in a specific position. For example, you might always want your brand name to appear first. This can be useful, but it comes with a trade-off: pinning limits how Google can test and combine your assets.
Over-pinning restricts the algorithm’s ability to learn what works best, so you should only pin headlines or descriptions when absolutely necessary. If you pin more than one item to the same position, they’ll rotate amongst themselves, but Google won’t show any unpinned options for that slot. In most cases, it’s better to let Google’s machine learning handle the arrangement and only pin mandatory content such as disclaimers or regulated text.
Campaign-level assets and scheduling
Advertisers can also create campaign-level assets — headlines and descriptions that apply across multiple ad groups within the same campaign. This is especially handy for promotions, offers or brand messages you want to run consistently everywhere.
You can even schedule these assets, so they automatically go live or pause on specific dates (for example, a “20% off this weekend only” message). However, note that campaign-level assets don’t yet influence Google’s Ad Strength score, which is calculated at ad level.
What actually shows vs. what you supply
When you build a Responsive Search Ad, you’re effectively giving Google a toolkit rather than a single ad. You supply up to 15 headlines and four descriptions; the platform then selects up to three headlines and two descriptions to display for each impression.
That means:
- Not all your headlines will appear equally often
- Google will favour combinations that deliver stronger engagement
- Each line needs to carry its own weight and make sense in multiple pairings
The best practice is to write distinct, meaningful lines that highlight different benefits, keywords or selling points. Avoid variations that say essentially the same thing — this gives Google more room to test genuinely different combinations and identify what resonates.
Best practice for writing within the format
To make the most of RSAs:
- Use most of your available assets. Provide at least ten headlines and three or four descriptions. The more variety you give Google, the better its chances of finding winning combinations.
- Vary headline lengths and tones. Combine short, punchy lines with slightly longer, more descriptive ones.
- Avoid duplication. Make each headline distinct in focus, using different benefits, keywords or calls to action.
- Refresh your ads regularly. Review performance data every few weeks and replace “low” or “average”-rated assets with new ideas.
- Don’t over-pin. Let the algorithm experiment unless compliance or brand consistency demands otherwise.
What Makes a Great Google Ads Headline
If your digital marketing results feel a little “off” lately, you’re not alone. The landscape is shifting fast — AI is rewriting parts of Google Search, average costs are creeping up, and audiences expect more from every click. In that climate, a great headline is more than a nicety: it’s a differentiator. A strong headline gives you a fighting chance to win attention, clicks and relevance before your competitor does.
Here’s what defines a standout Google Ads headline — and how to write ones that pull their weight.
Why the headline is your biggest real-estate bet
- The headline is the first thing a searcher sees — and quite often, the only thing they’ll scan.
- It affects whether people engage, and thus directly influences click-through rate (CTR), which in turn signals relevance to Google.
- Headlines feed into ad performance signals: if people don’t click, your ad’s ability to win better placement or lower cost suffers.
- In a world where many search queries now trigger AI-generated summaries (which reduce organic clickthroughs), a compelling headline in your paid ad is often the user’s entry point — and you don’t want to blow it.
In fact, research into Google’s new “AI Overviews” suggests that pages showing an AI summary see their CTR drop by 34.5% compared to similar queries without one. If organic traffic is under threat, your ad copy needs to earn every click.
Rules you can’t ignore (but should bend smartly)
1. Stay inside the 30-character limit
Google allows up to 30 characters per headline — and yes, those include spaces and punctuation. If you exceed it, the system will either truncate or reject your headline. Always count characters and test in Google’s editor interface.
2. Lead with the keyword or search term — when it makes sense
A headline with a close match to the user’s search builds relevance. In many tests, placing the keyword early (e.g. “SEO Training UK” vs “UK SEO Training”) can improve CTR. But don’t force it at the expense of readability or natural flow.
3. Use clarity over cleverness (mostly)
Clever wordplay or puns can work — but only when the audience “gets” them. If there’s any risk of ambiguity or confusion, stick to clear benefit-driven language. (“Boost sales fast” is usually better than “Watch revenues rocket!” unless your audience is very familiar with your brand tone.)
4. Include a unique selling point, offer, or differentiator
Why should someone click your ad? Use something that sets you apart: “Next-day delivery,” “Award-winning support,” “No setup fee,” “Free audit,” “Exclusive lives” — whatever your strongest claim is.
5. Use emotional or action triggers — with care
Words like “Now,” “Today,” “Instant,” “Only,” “Save,” “Discover,” “Secure,” “Limited” can push people to act. But don’t overdo it or sound spammy. Use one or two triggers — and combine with substance.
6. Avoid vague or weak claims
Headlines like “We’re the best,” “High quality,” or “Top service” are too generic unless backed up immediately by proof. Pair with specifics: “Rated 4.9/5 by 500+ clients,” “Backed by 30-day money-back guarantee,” etc.
7. Don’t repeat the same message in multiple headlines
If all your headlines say the same thing — “Free trial,” “Free trial,” “Free trial” — you lose variety. Google’s algorithm can’t test true diversity. Instead, vary the angle: benefits, urgency, features, social proof, questions.
8. Consider pinning only when essential
You can “pin” a headline to a specific slot (e.g. first headline), but overuse kills flexibility. Only pin things that must appear (brand name, disclaimers) — and leave the rest free to rotate.
9. Refresh and iterate
A headline that worked three months ago may stall now. In high-volume accounts, refresh headlines every 3–6 weeks. Constant testing is paramount.
Some data-driven headline lessons:
- In crowded categories, ads that include price or discount (e.g. “Save 20%,” “From £29”) often outperform generic claims.
- In B2B, headlines asking a question (“Struggling with PPC costs?”) can provoke curiosity and lift CTR.
- In direct response campaigns, adding “Get started,” “Sign up now,” or “Try free” tends to help, as users know there’s an action.
- Don’t shy away from numbers or “proof” in the header — e.g. “Trusted by 1,500 UK firms” or “Since 1998” can reinforce credibility.
Also, monitor what Google highlights or bolds in ads — sometimes Google will emphasise parts of your headline that match the user’s query, which indirectly boosts prominence.
Quick checklist: before you hit “Save”
- Does the headline clearly relate to the searcher’s intent (problem or solution)?
- Does it feel like it “promises” a benefit or reason to click?
- Is the language tight (no unnecessary words)?
- Do you include your strongest USP or emotional/functional trigger?
- Is the headline distinct from your other headlines (so Google has different combos to test)?
- If pinned, is it absolutely essential that it appears always?
- Have you tested the character length and visibility?
What Makes a Great Google Ads Description
If your headline is the hook, the description is the pitch. It’s the space where you add flesh to the promise: clarify, persuade, reassure. A headline can grab attention; a description can push someone over the click-line.
But because your description characters are limited (and because descriptions are shown in many combinations with headlines), every word must pull its weight.
Why Google Ads descriptions matter
- Descriptions help reinforce or expand on what your headline promised. They can introduce more detail, credibility or urgency.
- Because Google tests different headline–description combinations, a strong description gives the algorithm more “good” choices to pair with various headlines.
- They play into ad relevance and user experience: when someone clicks, their expectations are partly shaped by what you say in the description. Mismatch or vague filler may increase bounce or reduce conversions.
- Google’s own best practices emphasise that “every word in your ad description should serve a purpose” — avoid unnecessary filler, aim for clarity.
Even in 2025, many successful campaigns still see description lines carry the weight in improving CTR or conversion lift, by layering in credible offers, social proof, or guarantees.
Best practices for writing a compelling Google Ads description
Here’s what separates decent descriptions from high-impact ones:
1. State a clear benefit (not just features)
Users care: “What’s in it for me?” If your product or service solves a problem, improves life, saves money or time — say it. Avoid listing product specs unless they tie directly to a benefit.
2. Be specific, not vague
“High quality service” is weak. “Servicing over 1,000 UK customers since 2015” or “Rated 4.9/5 by 200+ clients” is specific, credible, and more persuasive.
3. Use a call to action (CTA)
Don’t leave users guessing what to do next. Descriptions are a great place for clear CTAs like “Book your free audit now,” “Get instant access,” “Request a quote today,” or “Start your free trial.”
4. Introduce urgency, scarcity or time-sensitivity (carefully)
If your offer is limited, or stock is low, mention it. “Limited time only,” “Offer ends Sunday,” “Only 5 spots left” — such triggers can push someone from hesitation to action (but don’t overuse them).
5. Add reassurance or guarantees when possible
If you offer money-back guarantees, free returns, support, or warranty — mention it. That can reduce perceived risk. (“30-day money back,” “Free support 24/7,” “No setup fees.”)
6. Avoid fluff, jargon or hype words
Words like “best,” “leading,” “unbeatable” by themselves don’t persuade. If you use them, back them with data or proof. Avoid over-punctuation, ALL CAPS, or overuse of exclamation marks (Google policies may disfavour this).
7. Keep sentence / phrase structure short and punchy
You rarely have space for long, winding sentences. Use short clauses. Each description line should be readable at a glance.
8. Make descriptions modular / flexible
Because Google may pair your description with different headlines, each description should work in various combinations. A description that only reads well with one headline is a brittle line. Aim for flexibility.
Things to watch out for: common pitfalls
- Descriptions that repeat what a headline already said (waste of space)
- Including a bunch of keywords just for SEO — keyword stuffing in descriptions can sound forced, unnatural
- Overpromising (if your landing page doesn’t deliver on the description, you’ll harm conversions)
- Pinning descriptions unnecessarily — same issue as pinning headlines: over-restriction of combinations
- Failing to test new description variants — ads go stale, so you need to refresh lines periodically
A couple of caution notes
- In RSA campaigns, Google encourages diversity across assets and warns that duplicate or near-duplicate messaging across descriptions and headlines reduces ad strength.
- Because Google shuffles assets, description quality can influence which headline combinations get surfaced more often — weak descriptions can “drag down” certain headline variants.
Google Ads Headline & Description Examples
Below are 10 headline examples and 6 description examples. You can mix and match them in your RSAs (with pinning as needed).
Google Ads Headline Examples
- “Save 20 % Today – Free Delivery”
Why: Combines a clear offer + urgency + extra benefit.
- “Trusted by 1,200+ UK Businesses”
Why: Social proof and credibility in few words.
- “Get Your Free SEO Audit”
Why: “Free audit” is a call-to-action, gives clear value.
- “Reduce Costs. Increase Leads.”
Why: Parallel benefit structure — two key goals many care about.
- “[Keyword] Services in London”
Why: Local signal + keyword match for relevance.
- “Need More Traffic? Start Here”
Why: Question + solution cue.
- “Award-Winning Support 24/7”
Why: Reputation + availability promise — useful when support is a differentiator.
- “Compare Prices – Save More”
Why: Encourages comparison, triggers the idea of value.
- “Book Consultation — No Fee”
Why: Lower barrier (free) + action verb.
- “Immediate Access – Join Now”
Why: Sense of instant gratification + call to action.
Google Ad Description Examples
- “Try risk-free for 30 days. Cancel anytime with no penalty.”
Why: Gives reassurance and reduces perceived risk.
- “Includes free shipping on orders over £50 — shop now.”
Why: Adds a shipping benefit + CTA.
- “Our team supports you 24/7 — always available when you need us.”
Why: Emphasises service and availability.
- “Join 5,000+ satisfied customers who’ve grown with us.”
Why: Uses social proof to bolster trust.
- “No hidden fees. Transparent pricing. Get your quote today.”
Why: Faces objections (fees) head-on + CTA.
- “Limited stock available — order now to secure your deal.”
Why: Introduces scarcity / urgency.
Why These Examples Work (What to Learn and Adapt)
- They use clear, tangible benefits rather than vague claims.
- They add social proof or validation (e.g. “trusted by …”) to reduce risk.
- They give calls to action, telling people what to do.
- They include promotional triggers (e.g. “Free”, “Today”, “Limited”) without overstuffing.
- They vary the message — some focus on pain, some on opportunity, some on proof. This gives Google more flexible combinations to test.
- They avoid repeating the same angle (so you don’t waste headline slots with redundant messages).
You can (and should) adapt these to your niche, your target keywords, and your value propositions. For example, substituting your product, service, location, numbers, guarantees, etc.
How to Optimise & Test Your Google Ad Copy
You can write the “perfect” headline today, but tomorrow, your competitors, audiences or Google’s algorithm will shift. So optimisation is not optional. It’s how you stay ahead.
Here’s how to optimise with purpose, not guesswork.
Don’t worship Ad Strength — but use it as a flag
Google gives you an Ad Strength indicator for each responsive search ad (Poor → Excellent). It measures diversity, keyword inclusion, and ad relevance. But it doesn’t tell you which version converts best.
Use it as a hygiene check: if your ad is “Poor” or “Average,” it’s a signal you need more variety or closer alignment to your keywords. But if it’s “Excellent” and your conversions are still low, the issue is likely elsewhere (offer, landing page, targeting).
Run at least two RSAs per ad group — and make them different
If you only have one responsive search ad in an ad group, you’re flying blind. Always run at least two RSAs with different messaging angles. That way, you have a comparison.
- Don’t just swap one or two words — test angles: for example, “Savings & discount” versus “Quality trust & social proof.”
- Google will label individual assets (headlines and descriptions) as “Best / Good / Low.” Use that feedback every week or two.
- Avoid splitting impressions too thin — too many RSAs in the same group can fragment your data and slow down learning.
PPC experts recommend no more than two or three RSAs per ad group to keep your data concentrated.
Let performance drive which assets survive
Here’s a simple yet powerful cycle:
- Run your RSAs for a statistically meaningful period (aim for each headline or description to get 1,000+ impressions at least).
- Review asset-level metrics: CTR, conversion rate, cost per conversion.
- Remove or pause the worst performers.
- Replace them with fresh variations inspired by your best lines or new ideas.
- Repeat monthly or every few weeks.
Don’t throw out everything at once — doing so resets Google’s learning.
As a rule of thumb, replacing or updating 20–30% of your assets per month keeps your ad copy fresh while preserving stability.
Don’t chase clicks alone — optimise for conversions
Yes, a high CTR is helpful (it signals relevance to Google). But if your high-CTR headlines are attracting low-quality clicks, they might hurt ROI.
As we covered earlier, in 2025 benchmarks, the average CTR for Google & Microsoft Search Ads is 6.66%. At the same time, the average conversion rate (across industries) is 7.52%.
And average cost-per-click is $5.26 (which has risen 12.9% year-on-year).
If your ad is getting clicks but not conversions, the weak link is likely your landing page, your offer, or misalignment between ad promise and what the user finds. And if this is the case, your website copywritingmay need a revision.
Measure and compare:
- Conversion rate (conversions ÷ clicks)
- Cost per conversion / lead (how much each successful action costs)
- Quality Score trends (if relevance and expected CTR are improving)
- Impression share (are you losing exposure because of budget or rank?)
Use “Combinations” and asset reports to find your winning sets
Google Ads gives you a view of which headline–description combinations it serves most — those are effectively your highest-performing “ads” within the RSA structure.
You need to use that insight:
- Spot patterns (certain headlines always paired with certain descriptions).
- Duplicate those combinations into a new RSA (as a control or baseline).
- Write new asset lines that mimic that tone, structure or promise.
- Phase out variants that rarely get served — they’re probably underperforming.
Over time, your RSAs become a blend of proven combos and experiments.
Keep your testing cycle simple and disciplined
- Plan: decide exactly what you’re testing (a new offer? CTA? guarantee?)
- Add: one or two new headline/description candidates into each RSA.
- Wait: let them gather enough impressions — avoid premature judgements.
- Analyse: check asset-level CTR and conversion metrics.
- Iterate: drop losers, keep winners, introduce fresh ones.
Don’t aim for perfection — aim for steady improvement. Incremental gains in CTR, conversion rate or cost per lead compound over time.
A Recipe for a High-Performing Google Search Ad
By this point, you’ve got all the ingredients: strong headlines, persuasive descriptions, and a grasp of how to test and refine. But how do you pull it all together into a high-performing Google Search Ad that consistently wins clicks and conversions?
Step 1: Start with the searcher’s intent
Every effective ad starts with empathy. What is the searcher really trying to achieve? Are they looking to buy, compare, learn, or solve a problem?
Research shows that search intent alignment is one of the biggest predictors of ad success. Google’s internal data has long shown that relevance can increase expected CTR by up to 20%, improving Ad Rank without raising bids.
Before writing a single line, decide: what intent does this keyword represent, and what outcome does the user want? Then write your copy as the answer.
Step 2: Build 10–15 headlines that each serve a purpose
Aim for variety. Include:
- Value-based lines – what users gain (“Save 20 % Today”)
- Proof-based lines – why they should trust you (“Trusted by 1,000+ UK Clients”)
- Action-based lines – what they should do next (“Book a Free Demo”)
- Urgency-based lines – why now matters (“Offer Ends Sunday”)
Mix short (under 20 characters) and longer headlines (25–30 characters) to give Google flexibility. Don’t duplicate ideas – distinct angles give the algorithm room to learn.
Why is this important? Research found that advertisers using at least 8–10 unique headlines see up to 6 % higher CTR than those with minimal variation.
Step 3: Write four flexible descriptions
Each description (up to 90 characters) should stand alone yet complement different headlines. Include:
- A clear benefit (“Save hours every week with automation”)
- A specific offer or CTA (“Get your free quote today”)
- A trust signal or reassurance (“No contracts. Cancel any time.”)
Google’s internal RSA benchmark data shows that ads with multiple distinct descriptions achieve up to 15 % higher conversion rates than those that repeat the same message.
Step 4: Add extensions (assets) to expand real estate
Extensions make your ad physically larger and richer in the results. Use:
- Sitelinks – extra links to deeper pages (e.g. “Pricing,” “Reviews”)
- Callouts – short benefit phrases (“Free returns,” “UK-based support”)
- Structured snippets – category lists (“Services: SEO, PPC, Content”)
- Call extensions – click-to-call phone numbers
Step 5: Test deliberately, not constantly
Set a rhythm — monthly reviews work well for most accounts. Replace underperforming assets, but keep your top performers running. The goal is progress, not churn.
A 2024 study by Search Engine Journal found that advertisers who refreshed creative assets quarterly saw 18 % lower CPC on average compared with those that left ads unchanged for six months or more.
Step 6: Track meaningful metrics
Go beyond clicks. Measure:
- CTR – shows how engaging your copy is
- Conversion rate – shows alignment with landing page intent
- Cost per conversion – shows true efficiency
- Quality Score trend – indicates Google’s view of your relevance
- Impression share – reveals how often you’re actually showing
Step 7: Keep it human
With so much automation in Google Ads, the temptation is to “let the algorithm handle it.” But the algorithm doesn’t understand emotion, nuance, or brand voice. That’s your edge.
Use natural, human-sounding phrasing. Read your ad aloud — if it feels robotic or keyword-stuffed, rewrite it. The best ads feel like a personal recommendation, not a script.
Conclusion
The brands that win in 2025 are the ones who treat ad copy like a craft: testing ideas, refining language, and building empathy into every line. Because behind every click is a human being with a need, a question, or a problem they want solved.
And when your headline speaks directly to that — with clarity, confidence and authenticity — the metrics take care of themselves.
Let’s recap what we’ve covered:
- Understand the format. Responsive Search Ads give you the flexibility to test, so use it.
- Craft purposeful headlines and descriptions. Each one should add new value, not repeat the same message.
- Test methodically. Replace weak assets, keep your top performers, and iterate regularly.
- Optimise for meaning, not just metrics. Relevance and humanity will always outperform keyword stuffing and robotic copy.
If your ads have plateaued — or if you’re ready to push your performance further — you don’t have to go it alone. At Big Star, we write ad copy that’s not only optimised for Google’s algorithms, but also for real people.
We combine proven ad-copy frameworks with in-depth keyword strategy and data-led testing to help brands across the UK increase click-through rates, improve Quality Scores, and bring down their cost per conversion.
So if your current campaigns are underperforming, or your ad copy feels like it’s lost its spark, it might be time for a fresh pair of eyes.
Want to find out more. Get in touch.
