Website copywriting service

Your website is often the first port of call for potential customers checking out your services. So it has to make a mighty fine impression. The way it looks is very important. But what it says – well – that’s what really counts. People visit your website for information. Communicating that information effectively is an art, a science, a kind of indescribable magic that you only truly understand when you experience it first-hand. Communicating that information effectively is what online copywriters were born to do.

Website copywriting requires a range of skills and can be defined in several different ways. At its most basic, it’s using the written word to sell more of your product. What business would say ‘no’ to that? It’s also a lot more complicated than that. Great copy achieves so much. It positions your company as the expert in your field, attracts new customers by generating an attachment to your brand, and builds trust with existing customers by demonstrating authority. 

As well as helping your overall marketing strategy, it performs plenty of less noticeable functions. It guides your customers through your website, pushing them in the direction you want them to go. It provides detailed product information and helps customers resolve problems. It helps you rank higher on Google search. Most importantly, it reads in a way that reflects your business’s brand. It’s the voice your company would have if it could speak aloud.

As we’ve tried to demonstrate above, one of the main reasons copywriting is essential is that it has the potential to benefit your business in so many different ways. Why is this the case? Well, a lot of it comes down to visibility. Your website is your public face. It’s your hub – the star at the centre of your digital solar system, around which all other channels orbit. Where do you go if you want to find something out about a business? Their website.

Back in the early days of the internet, users weren’t so picky about the websites they visited. Everyone was just pretty amazed by this whole world wide web thing. But now it’s 2022. Internet users are no longer so forgiving. In fact, they’re pretty discerning, and they definitely know what constitutes good and bad website design. That’s having a significant effect. 75% of consumers judge a business’s credibility based on its website (Graffiti9), and 88% of online consumers are less likely to return to a site after a bad experience (Sweor). In other words, the impression you make matters.

So, we know that a poor website gets a resounding “no, thank you” from customers. But let’s look at the more positive side of things. What does excellent content writing do for you? The best web copywriting builds emotional bonds between brands and customers. When we talk about bonds, we mean those connections inspired by a wide array of complex emotions.

Brands can inspire trust, admiration and aspiration. They can be hilariously funny or authoritatively serious. They can be refreshingly honest or appealingly mysterious. And it’s content (amongst other things) that makes customers think of brands in these ways.

Getting customers to feel these emotions is vital. Why? 82% of consumers with high emotional engagement always buy the brand they are loyal to when confronted with a purchasing decision. Those with low emotional engagement only do so 32% of the time (Net Imperative). Customers with an emotional attachment also have a 306% higher lifetime value to a company when compared with customers who have no emotional attachment.

Working with Big Star on your web copywriting couldn’t be easier. We make sure of it. For most clients, the process looks something like this:

1. Reach out to us – The first thing to do is to get in touch. Whether by phone or our contact form doesn’t matter to us. What’s important is that we get the ball rolling and discuss what you need. We begin by looking at things more generally and talking about your brand, where your website’s at, and what you’re aiming for. To do our job, we need a basic understanding of how you do yours.

2. Sorting out the specifics – Next, we move on to the specifics. This is when we discuss details like how many pages you need, when they’re to be delivered, what tone of voice we’ll use and your SEO requirements. And our expert in-house SEO team is on hand to help if you need assistance with SEO.

3. Assigning and briefing writers – At this stage, we’ll assign one (or more, depending on the size of the project) of our talented writers to your project. Everyone has their own speciality, so we’ll team you up with the most appropriate writer – typically someone who has a good understanding of your industry or who’s a good fit with your brand’s voice. We then comprehensively brief the writer so they have all the information they need.

4. Time for the first draft – Your writer will go away and work their magic on the first draft. Every piece of work we produce is then put through our strict proofreading and editorial process, so you’re guaranteed high-quality, error-free copy every time.

5. Revisions and edits – We don’t want to blow our own trumpet too much, but we tend to get things right the first time. However, we recognise that improvements can always be made, and we love to get feedback from our clients, so we’re happy to make any revisions and edits you require.

We are lightning-fast. But we never compromise on quality. It helps that, over the years, we’ve built a really agile team that’s used to getting projects off the ground quickly and offering a super speedy turnaround. However, precise timelines do depend on the project specifics. For instance, the number of pages and their average length. If you would like a more accurate time frame estimate, drop us a line and tell us what you’re looking for.

If you aren’t yet persuaded of our website copywriting service, we’re not sure anything will convince you. But we’ll give it one last go…

● We have the experience you need. Our writers are practised pros, our SEO team has been doing this since the dawn of (internet) time, and our marketing specialists are amongst the best in the business.
● We’re flexible and versatile. We understand that the business world is fast-moving, and things change quickly. So we’re set up to be as agile as possible and to work to accommodate your needs. Working to a really, really short deadline? We’ll do our best. Want something entirely unique? We can do that.
● We tell compelling stories. At the heart of every business, there’s a story waiting to be told. We know how to dig it out, dust it off, polish it up and present it to the world in the way that best benefits your brand.