Big Star Copywriting

Website copywriting service

Creative. Original. Optimised: a human website copywriting service for businesses that care about quality

Your website is the face of your brand, the first thing potential customers see when they search for your name.

At Big Star, our website copywriting service ensures your business makes a perfect first impression. Built around a talented team of passionate and experienced web copywriters and SEO specialists, our service guarantees creative website copy optimised to generate leads and secure conversions.

Crafted by experienced writers

All our writers benefit from considerable experience and have honed their abilities writing for diverse audiences and industries.

Hands-on project management

All Big Star clients deal directly with our CEO, Derryck Strachan, who takes a hands-on approach and ensures we meet your needs.

SEO as standard

Our copy comes optimised. With digital content, it just makes sense. Our expert SEO team will ensure you enjoy maximum visibility.

Partnering with business owners, CMOs, and content marketing professionals, we work to understand your brand, its unique voice, and its strengths. This enables you to speak directly to your customers in a way that resonates and demonstrates your industry expertise.

We distinguish ourselves with a comprehensive approach to web copywriting. From helping to shape content strategy and developing positioning statements to creating optimised content and promoting it, we cover every aspect of digital content production.

This holistic support means you always have a trusted team to turn to when under pressure or in need of assistance.

Web copywriting for conversions and SEO

Big Star’s website copywriting service is a human-powered affair. In a discipline facing increasing automation, we emphasise our writers’ capacity for creativity, extensive experience, and multidisciplinary talents.

Many of the web copywriters on our hand-picked team have more than a decade of experience and have honed their craft writing for start-ups, SMEs, big-name brands, and multinationals.

At the same time, it has equipped our team with the skills required to provide a comprehensive copywriting service. It means our writers are comfortable interviewing your clients for case studies, know how to pick out and perfect emerging news stories that promote your brand, and can liaise with your in-house specialists to establish how best to communicate complex product benefits.

Get more leads with our combination of professional writing and digital marketing expertise

A full-service website copywriter

While we often work with customers on short-term projects, we believe high-quality website copywriting benefits from a long-term approach and sustained SEO work. Typically, this includes blogs, news stories, landing pages, category pages and product or service pages. This content lets you broaden your brand reach, improve search results, and engage with potential and existing consumers.

The Big Star team features the experience and expertise required to shape your SEO strategy, improve your rankings and make your brand more visible. Our combination of skilled writers and SEO specialists means we can deliver a comprehensive content service.

A trusted, long-term partner

At Big Star, we provide affordable web copywriting services to those organisations that value high-quality, SEO optimised content that reflects your brand’s tone of voice. We’ve selected a roster of talented and experienced web content writers. All of them have been provided with SEO training and are chosen for their ability to deliver excellent copy consistently.

We aim to build long-term partnerships with brands and individuals. We work with prestigious organisations like Polygiene, Omda, onefinestay, and New Era. We also accompany marketing specialists and decision-makers on their professional journeys, assisting them as they transition between roles, companies, and even industries.

Our ability to reliably provide first-rate website copy and digital content means we support individuals wherever their careers take them. This can prove invaluable when stepping into a new role, as the established partnership enables you to leverage our content expertise to strengthen your marketing capabilities and make an immediate impact.

Website copywriting service features

Native expertise

Our web content writers are native English speakers and SEO-trained

Professional editors

We use an in-house editorial team to guarantee error-free copy

Ready to upload

Content is fully formatted, SEO-optimised and ready for upload

Brand friendly

We ensure a consistent tone across all website content

Account management

You’ll be assigned a dedicated account manager for every project


We optimise content for your chosen keywords. We also provide optional SEO support and insights.

What our clients say

“Managed to turn around a large amount of content in a very short time frame. Throughout the communication was great. Wouldn't hesitate to use Big Star again in the future.”
Rebecca Polding
Project Manager at Present Finder
“I have been personally working with Big Star for over 6 months now, and must say they have been fantastic! The content is excellent, with the tone of voice being on point every time - I couldn't be happier. Plus, they are good for getting content back to you on time - Bonus!”
Ryan Thaker
Marketing Executive, Mattress Next Day
“Used Big Star for new product descriptions. The quality of the writing was extremely high, sticking perfectly to our brief. Would highly recommend if requiring quality content to be produced.”
Michael Woodhall
Head Of Content, The Hut Group

Frequently asked questions

Your website is often the first port of call for potential customers checking out your services. So it has to make a mighty fine impression. The way it looks is very important. But what it says – well – that’s what really counts. People visit your website for information. Communicating that information effectively is an art, a science, a kind of indescribable magic that you only truly understand when you experience it first-hand. Communicating that information effectively is what online copywriters were born to do.

Website content writing requires a range of skills and can be defined in several different ways. At its most basic, it’s using the written word to sell more of your product. What business would say ‘no’ to that? It’s also a lot more complicated than that. Great copy achieves so much. It positions your company as the expert in your field, attracts new customers by generating an attachment to your brand, and builds trust with existing customers by demonstrating authority. 

As well as helping your overall marketing strategy, it performs plenty of less noticeable functions. It guides your customers through your website, pushing them in the direction you want them to go. It provides detailed product information and helps customers resolve problems. It helps you rank higher on Google search. Most importantly, it reads in a way that reflects your business’s brand. It’s the voice your company would have if it could speak aloud.

As we’ve tried to demonstrate above, one of the main reasons copywriting is essential is that it has the potential to benefit your business in so many different ways. Why is this the case? Well, a lot of it comes down to visibility. Your website is your public face. It’s your hub – the star at the centre of your digital solar system, around which all other channels orbit. Where do you go if you want to find something out about a business? Their website.

Back in the early days of the internet, users weren’t so picky about the websites they visited. Everyone was just pretty amazed by this whole world wide web thing. But now it’s 2022. Internet users are no longer so forgiving. In fact, they’re pretty discerning, and they definitely know what constitutes good and bad website design. That’s having a significant effect. 75% of consumers judge a business’s credibility based on its website (Graffiti9), and 88% of online consumers are less likely to return to a site after a bad experience (Sweor). In other words, the impression you make matters.

So, we know that a poor website gets a resounding “no, thank you” from customers. But let’s look at the more positive side of things. What does excellent content writing do for you? The best web copywriting builds emotional bonds between brands and customers. When we talk about bonds, we mean those connections inspired by a wide array of complex emotions.

Brands can inspire trust, admiration and aspiration. They can be hilariously funny or authoritatively serious. They can be refreshingly honest or appealingly mysterious. And it’s content (amongst other things) that makes customers think of brands in these ways.

Getting customers to feel these emotions is vital. Why? 82% of consumers with high emotional engagement always buy the brand they are loyal to when confronted with a purchasing decision. Those with low emotional engagement only do so 32% of the time (Net Imperative). Customers with an emotional attachment also have a 306% higher lifetime value to a company when compared with customers who have no emotional attachment.

1. Reach out to Big Star

Our process starts when you first contact us to discuss your website copywriting needs. You’ll speak to Derryck, Big Star’s founder and CEO, who will help establish the project essentials and provide an accurate quote. He’ll assign you a web content writer and arrange introductory calls if required.

2. Experience our content

Typically, we start with a concise piece of sample content. This enables you to provide feedback and ensure we’re all pulling in the same direction before we commence the rest of the project. Once you’re happy with the sample, we work on producing the remainder of the content.

3. Ready to publish and promote

All our website copy is proofread and optimised before delivery, ensuring it’s ready for publication as soon as you receive it. That means your business will immediately begin benefitting from your new website copy.

We are lightning-fast. But we never compromise on quality. It helps that, over the years, we’ve built a really agile team that’s used to getting projects off the ground quickly and offering a super speedy turnaround. However, precise timelines do depend on the project specifics. For instance, the number of pages and their average length. If you would like a more accurate time frame estimate, drop us a line and tell us what you’re looking for.

If you aren’t yet persuaded of our website copywriting service, we’re not sure anything will convince you. But we’ll give it one last go…

● We have the experience you need. Our SEO content writers are practised pros, our technical SEO team has been doing this since the dawn of (internet) time, and our marketing specialists are amongst the best in the business.
● We’re flexible and versatile. We understand that the business world is fast-moving, and things change quickly. So we’re set up to be as agile as possible and to work to accommodate your needs. Working to a really, really short deadline? We’ll do our best. Want something entirely unique? We can do that.
● We tell compelling stories. At the heart of every business, there’s a story waiting to be told. We know how to dig it out, dust it off, polish it up and present it to the world in the way that best benefits your brand.

Get in touch

Ready to get measurable results with from a skilled website copywriter?

Learn more about previous projects with our Case Studies.

Alternatively, reach out today to discuss your latest web project and how Big Star can help you enhance your brand.

Email us: [email protected]

Phone : 01803 865025

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