Is Blogging Still Relevant?
Here at Big Star HQ we like to answer a direct question with a direct answer. And the answer to this is yes. It’s a yes because blogging can be your most effective content marketing tactic. The fact that 57% of marketers say they plan to increase their blogging efforts tells us that it’s still … Read More
How to optimise your blog layout for conversions
Are you investing a lot of time and energy in blog content but not seeing anything like the new leads and sales that you thought you would? Don’t panic. We’ve put together an essential checklist to help you optimise your blog layout to make sure you are doing everything you can to encourage visitors to … Read More
How to write screen-reader friendly content
As a business you want to provide an inclusive user experience so that your content is accessible to everyone. This includes people with sensory, cognitive, learning or physical difficulties that use assistive technology like screen readers. There are almost 14 million disabled people in the UK (22% of the population). People use screen readers for … Read More
Complete guide to brand monitoring
Let’s start with what is pretty much a given. People are talking about your brand online whether you are monitoring (and listening) to these mentions or not. If your company has a social media presence (and you’d have to dig pretty deep to find a brand without one) you will need to be actively monitoring … Read More
17 reasons you need to invest in content marketing in 2020
Are you hesitating to invest energy and money into content marketing? Well, consider this: no one ever won a game of Monopoly by cautiously navigating around the board without buying Pall Mall, Park Lane, or a station or two. As a business owner, you may be playing a delicate financial balancing game. But, if you … Read More
7 trends in travel content marketing for 2020
What type of traveller are you? When you’re planning a trip do you know exactly where you want to go, how you’re going to travel, where you want to stay and what you want to do when you get there? When you’re doing a day job as a content marketer you’ll know that customers will … Read More
