A product description writer
you can rely on

Selling your products online can be as simple as posting a few photos and listing a price. But that approach won’t get you far. When it comes to effective online selling, creating precise, accurate and appealing  descriptions is all-important. Your descriptions provide customers with the information they need to make an informed decision and connect the product to your brand, maximising sales in the process.

With product descriptions, there are also a lot of SEO considerations. If your products are to hit heady heights of the Google front page, you have to work hard to get your content and format in line with the Google algorithms. Bringing together all these elements in cohesive, sweet-sounding copy is where the challenge really lies.

Our copywriters are highly experienced and understand what they need to do to reach your target audiences in the most effective ways possible. They can adapt to your tone of voice requirements and condense key product details into information-rich descriptions that do all the hard work for you. They recognise the importance of being clear and concise while retaining the magic that distinguishes your brand.

There are two main reasons why product description writing is a vital factor in improving your sales figures. First, descriptions can make products more appealing to your most important demographics.

Often, you achieve this by injecting aspects of your brand’s personality into the descriptions. This helps link your brand to the product. Customers who are already loyal to your brand are more likely to buy the product, and customers searching for a specific product are introduced to your brand. Good descriptions also make products more appealing by emphasising key features.

Second, product descriptions are used to remove obstacles in the customer journey that may prevent customers from making a purchase. Consider a situation in which you visit a website and find a t-shirt you absolutely love the look of but can’t find what material it’s made from for love nor money. In this situation, most people navigate away from the website and look elsewhere. That’s a sale lost. And it’s all down to a poor description.

Good writers create copy that encourages customers to make a purchase while also eradicating reasons not to. However, great writers can do so with a remarkable economy of words. This is incredibly important when you consider how quickly you have to make an impact on your audience. Space is short, attention spans are shorter, and your copy has to hit hard and fast if it’s to do its job.

At Big Star, we prefer to keep things simple. The best way of doing so is via clear, honest and regular communication. We keep you in the loop throughout the entire content creation process. It means things move forwards more reliably and there are fewer missteps. Ultimately, this results in faster first-call-to-completion copy. This is what the process of Big Star typically involves:

1. First contact – The initial move is for you to pick up the phone or head to our contact form and get in touch. There’s no need to wait. We’re a friendly and approachable bunch. If you know you need help with product descriptions but aren’t entirely sure what help you need, we can guide you so that the result is wholly aligned with your business objectives, budget and timescale. So please feel free to reach out.

2. Getting to know you – The real work begins with a broader discussion about your business, your products and what copy would best work for your company. This is about getting a feel for your brand and the wider sector you’re a part of.

3. Dig into the details – Next, we firm up the details of the actual project. We’ll use this information to brief our writers, so it’s a pretty critical step. We’ll want to work out things like quantities, milestones, deadlines, audiences and SEO requirements (which our in-house SEO team can help with). We have a large capacity, so if you need high volumes of descriptions, we can handle it.

4. Assign writers and form a first draft – Once we’re all ready to go, we’ll assign writers to the project. We can call on a wide range of specialist writers, so we’ll typically match you with someone with experience in your industry. Or a writer that we think is particularly suited to your brand’s voice. After a comprehensive briefing, they’ll create their first draft.

5. Proofing, edits and revisions – All of our writers’ work goes through our strict proofing and editing process, so nothing’s signed off unless we’re happy. When that’s all finished, we will send it over to you for approval. If you have any edits you would like made, we’ll get them done and the work back to you as quick as a flash.

There aren’t many copywriting services that move quicker than us. At Big Star, we recognise that there’s always a struggle between speed and quality. Over the years, we’ve perfected the art of finding that sweet spot where work is turned around exceptionally quickly without ever compromising on quality. This is largely down to organisational agility – something we’ve worked hard on.

However, precise timelines are dependent on project specifics. Fifty descriptions will be turned around a lot quicker than 5000. If you’re looking for a more concrete timeframe, get in touch and give us more information about what you need.

To put it plainly, we’re product description copywriting experts. We have years of experience working with big-name clients like New Era. We have the expertise required to make your descriptions pop. We’re a holistic copywriting service that handles everything from content to SEO. We could go on, but we’ll finish up by saying that, as a business, we’re interested in forming long-term professional partnerships with companies that understand the value of great content. We’ll never offer you anything less than our Big Star best.