Product Description Writing

We’re the go-to product description writer for some of the biggest names in ecommerce. They chose us because we offer fast, accurate, optimised product descriptions at an affordable price. They stay with us because we can deliver consistently and at scale. And, because we’re a genuinely nice bunch of people, we make the project as frictionless and enjoyable as possible.

Blazingly fast turnaround
Fully formatted and ready to upload to your site
Our product description writers are UK native speakers with ecommerce and sector expertise
Rigorously checked by our in-house editors
A single point of contact for managing your project
No-quibble amends
Customer-centric copy designed to increase your sales
Optimised for search with meta data included

High-volume product description copywriting

Our large team of product description writers can deliver your content, fully optimised for search, in as little as 7 days. Your product descriptions will be assigned to sector-experienced writers with a single point of contact to manage the project, available any time you need to update your project or give us feedback.

Top quality in-house editing means we rarely need to make amendments (and if we do, it’s free). Everything will be provided upload-ready in a format of your choosing, complete with Meta Descriptions and SEO Page Titles.

Yes, we deliver quickly and at scale. But your business will never be just a number to us.

Big Star is not another pile-it-high, sell-it-cheap content supplier. We understand the importance of brand tone of voice, consistency and quality when it comes to written communication: it’s what’s kept our agency thriving since 2005, and it’s what will keep your customers coming back to you.

If you decide to partner with us, you’ll get a dedicated project manager and a named core content team.

We’ll adapt to your preferred working patterns (rather than making you fit in with ours).

And, because great copywriting is at the core of everything we do, we guarantee that all content our product description copywriters create will be 100% unique and written by an actual human (no bots in sight).

Put us to the test: request a free sample >>

More than just a list of features

It’s not easy running an ecommerce website. To stand a chance against online giants like Amazon, your product description needs to consist of more than a few SEO keywords and a bullet-pointed list of features.

Your customers need to understand the benefits of buying from you, get a sense of your brand’s personality and feel confident in their choice of product. In fact, good product description writing is about delivering the kind of customer experience your visitors would expect from a bricks and mortar shop. You also need to send the right signals to search engines to help shoppers find you in the SERPs. All in a couple of hundred words.

We're a product description writer that knows how to write engaging product descriptions that give customers and search engines the information they need in a scannable, mobile-friendly format. Because we’re experts in brand story, your product descriptions will blend seamlessly in with the rest of your content - as if you had written them yourself.

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17th March 2021 • Ricky Marshall

“’Tone of voice reflects your brand personality, helps you connect with your audience, and makes you different from the rest’.” – SEMrush

How to Write Product Descriptions

12th March 2021 • Ricky Marshall

“Create your own product description that’s original, longer, and richer than Amazon and you stand a chance of outperforming them on a search results page for the same product.”

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Your inbox competition is fierce. As the world goes online, the maths are simple. More businesses are simply sending more emails to keep their businesses front of mind and their subscribers engaged. Email marketing is still your most solid bridge to your customers. But it can quickly become your weakest link if nobody is reading … Read More

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If SEO is part of your content strategy, and we guess it is because you are reading this post, then you’ll need to run regular health checks to make sure your site is optimised. Every content marketer ought to know that an optimised website is crucial attracting high quality organic traffic and providing a great … Read More

How to create a buyer persona

15th December 2020 • Kes Cross

Are you worried that you’re not getting the right content in front of the right people at the right moment in their buyer journey? To achieve your content marketing goals you need to be able to use personas to target specific buyer types with tailored content. Enter: the Buyer Persona.

A product description writer you can rely on

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