Fashion copywriting service
For brand awareness, sales & SEO
Our fashion copywriting experience covers the spectrum of the fashion and apparel sector, from high-end luxury and international apparel brands to fast fashion and outdoor wear. Since 2005, we’ve written millions of words that have helped our clients achieve better rankings and more sales through their product copy, quickly and affordably.
We can support you with extra resource when you need it, providing a content writing team for seasonal product descriptions for large brands, or a complete SEO and content marketing service if you don’t have the resource for an in-house writer, or prefer the flexibility and multi-discipline approach that an agency can offer.
To find out more about our fashion copywriting service, fill in the form or give us a call on 01803 865025
Make an enquiry
“Top class. We hired Big Star Copywriting to help us write fun, engaging, unique product descriptions for over 1,000 hair and beauty products. Big Star helped us achieve our goal to have 100% unique and engaging content across the entire website, and ultimately to become ranked at the top of search engine searches."
Gary MacDonough, web manager at Bellezo.com
Experts in fashion content marketing
Product copywriting is a headache for most fashion brands: thousands of products change seasonally, multiple stakeholders need to provide and check information, copy must be understandable for translation to local markets, and it must all be carried out within tight budgets.
We’re a scalable and affordable option for one-off or seasonal product description writing in large volume, and a long-term partner when you need a dependable and predictable solution. Consistent and reliable, we collaborate with you to ensure total adherence to brand tone of voice and accurately optimised copy that will help your search rankings.
We also help our fashion clients sell their products and build their brands online with tailored fashion content marketing packages that can include ongoing SEO, blogging, social media, Google Ads and Google Shopping, Facebook advertising and more.
What you'll get
A small but dedicated team. We have a permanent team of dedicated writers with fashion industry experience, with the scalability to tackle thousands of product pages quickly, consistently and affordably.
Highly responsive project management. A single person to manage your project with open lines to communication so you get an answer same day (usually within the hour) to any query.
Keyword research. Meticulous keyword research to maximise your search profile and discover new sources of traffic.
Search optimisation. Strategic SEO to radically improve the search results of new and existing product pages.
Tone of voice. We develop your unique tone of voice to enhance your brand and resonate more deeply with your customers.
Brand and product story. We create powerful stories to engage with stakeholders internally and bring your brand and product to life for your customers.
Internationalisation. All product copy or blog content can be researched and written ready for local translation.
In-house digital marketing expertise. We can support your digital marketing strategy with SEO, paid advertising, social media and content strategy services.
What makes us different
Most copywriting agencies have a one size fits all approach to product description writing, but we take a more strategic view. If you have regular seasonal requirements, we can meet you for product presentations anywhere in the world, to get a deep insight into the product from product and brand managers.
Our writers can be on standby to quickly turnaround large volumes of original product copy at highly competitive rates with an in-house editorial team to ensure total consistency of tone of voice and error-free delivery in any format – Word doc, spreadsheet, txt or uploaded direct into your product information management system.
If SEO is a priority, we can look at your product descriptions as a whole and propose activity to improve the ranking of existing pages and to create new pages to target a broader range of keywords and integrate with your broader SEO strategy. With detailed reporting on success, we can work with you not only to boost your search engine traffic but to optimise the conversion rate of your high performing products.
Ready to get measurable results from your fashion content? Fill in the form or give us a call on 01803 865025 to find out more.
Make an enquiry
Latest from our blog
Your website is more than an online elevator pitch. It’s a place where you share your brand story and show users how you make a difference. It’s a place where customers and prospects go to find solutions and information. They will probably only spend 10 to 20 seconds on a page. The design is the … Read More
While prevention is always better than cure, most businesses have published duplicate content in one form or another. The majority of brands do this by mistake. It’s unintentional and there are steps you can take to avoid repeating the same mistakes. There are tools to check for duplicate content so you can remedy any issues. … Read More
Let’s start with what is pretty much a given. People are talking about your brand online whether you are listening or not. Consumers are sharing positive experiences and opinions on social media. They are sharing negative experiences and complaints. They may tag your brand to direct a comment. They may not bother. Few businesses can … Read More
Content – a single word that has changed marketing strategies and consumer expectations on brand relationships for good. Purposeful content has become synonymous with the most effective marketing tactics. There has been a seismic shift away from sales messages to put customer information needs first. Businesses from all sectors are now required to create an … Read More
Blogs and copyright – what you need to know As a blogger there are steps you must take to ensure you are not infringing on the copyright protections of other people’s work. Content that is published online is no different when it comes to copyright protections that those that apply offline. We’ve quickly got on … Read More
Are press releases still relevant in a digital world? As a PR pro, you’ll have seen lots of stories about how press releases are going the way of the dinosaurs. It’s been a big talking point in a digital world where algorithms have become the editors curating the content we all read online. But, take … Read More