Copywriting for Fashion

Our fashion copywriting experience covers the spectrum of the fashion and apparel sector, from high-end luxury and international apparel brands to fast fashion and outdoor wear. Since 2005, we’ve written millions of words that have helped our clients achieve better rankings and more sales through their product copy, quickly and affordably.

We can support you with extra resource when you need it, providing a content writing team for seasonal product descriptions for large brands, or a complete SEO and content marketing service if you don’t have the resource for an in-house writer, or prefer the flexibility and multi-discipline approach that an agency can offer.

To find out more about our fashion copywriting service, fill in the form or give us a call on 01803 865025

Product copywriting is a headache for most fashion brands: thousands of products change seasonally, multiple stakeholders need to provide and check information, copy must be understandable for translation to local markets, and it must all be carried out within tight budgets.

We’re a scalable and affordable option for one-off or seasonal product description writing in large volume, and a long-term partner when you need a dependable and predictable solution. Consistent and reliable, we collaborate with you to ensure total adherence to brand tone of voice and accurately optimised copy that will help your search rankings.

We also help our fashion clients sell their products and build their brands online with tailored fashion content marketing packages that can include ongoing SEO, blogging, social media, Google Ads and Google Shopping, Facebook advertising and more.

A small but dedicated team. We have a permanent team of dedicated writers with fashion industry experience, with the scalability to tackle thousands of product pages quickly, consistently and affordably.

Highly responsive project management. A single person to manage your project with open lines to communication so you get an answer same day (usually within the hour) to any query.

Keyword research. Meticulous keyword research to maximise your search profile and discover new sources of traffic.

Search optimisation. Strategic SEO to radically improve the search results of new and existing product pages.

Tone of voice. We develop your unique tone of voice to enhance your brand and resonate more deeply with your customers.

Brand and product story. We create powerful stories to engage with stakeholders internally and bring your brand and product to life for your customers.

Internationalisation. All product copy or blog content can be researched and written ready for local translation.

In-house digital marketing expertise. We can support your digital marketing strategy with SEO, paid advertising, social media and content strategy services.

Most copywriting agencies have a one size fits all approach to product description writing, but we take a more strategic view. If you have regular seasonal requirements, we can meet you for product presentations anywhere in the world, to get a deep insight into the product from product and brand managers.

Our writers can be on standby to quickly turnaround large volumes of original product copy at highly competitive rates with an in-house editorial team to ensure total consistency of tone of voice and error-free delivery in any format – Word doc, spreadsheet, txt or uploaded direct into your product information management system.

If SEO is a priority, we can look at your product descriptions as a whole and propose activity to improve the ranking of existing pages and to create new pages to target a broader range of keywords and integrate with your broader SEO strategy. With detailed reporting on success, we can work with you not only to boost your search engine traffic but to optimise the conversion rate of your high performing products.

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This question is one of the hardy perennials in the content marketing herbaceous border. This year is no different. Marketers, SEO ninjas and blog copywriters are always digging deep to find answers on the best inbound marketing strategies. And when it comes to whether you should still accept guest posts on your site, the answer … Read More

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20th July 2020 • Derryck Strachan

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Brand Tone of Voice (and why consistency is everything)

26th June 2020 • Derryck Strachan

“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs You already know that your brand needs a strong tone of voice in order to stand out. This voice should be one which distinctively ‘sounds like’ your company – and you alone. It should also constantly reinforce your unique selling propositions … Read More

Fashion copywriter service

Get a Quote

Industry experts since 2005

What you'll get

Affordable, scalable and powerful

Ready to get measurable results from your fashion content? Fill in the form or give us a call on 01803 865025 to find out more.