Copywriting for fashion

Find your perfect fit

  • Better brand awareness
  • Increased authority
  • Improved search results
  • More conversions
  • The right website traffic

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That spark that makes your fashion brand unique?
We’ll put it into words.

Product copywriting is a headache for most fashion brands: thousands of products change seasonally, multiple stakeholders need to provide and check information, copy must be understandable for translation to local markets, and it must all be carried out within tight budgets.

Big Star's experience covers the spectrum of the fashion and apparel sector, from high-end luxury and international apparel brands to fast fashion and outdoor wear. Since 2005, we’ve written millions of words that have helped our clients achieve better rankings and more sales through their product copy, quickly and affordably.

We can support you with extra resource when you need it, providing a content writing team for seasonal product descriptions for large brands or a complete SEO and content marketing service if you don’t have the resource for an in-house writer or prefer the flexibility and multi-discipline approach that an agency can offer.

We're well-versed in creating and implementing exacting tone of voice requirements for all types of copy, digital and print. Our collaboration with our clients can mean travelling to seasonal presentations globally and taking ownership of creative copy across platforms – something we greatly enjoy!

Some of our fashion copywriting clients

We help clients excel in ecommerce in two main areas:

Product descriptions for large brands/retailers

We’re a scalable and affordable option for one-off or seasonal product description writing in large volume and a long-term partner when you need a dependable and predictable solution. Consistent and reliable, we collaborate with you to ensure total adherence to brand tone of voice and accurately optimised copy that will help your search rankings.

Content marketing for fashion and apparel SMEs

We help our clients sell their products and build their brands online with tailored fashion content marketing packages that can include ongoing SEO, blogging, social media, Adwords and Google Shopping, Facebook advertising and more.

“Big Star Copywriting have been helping us with our content strategy and online marketing since 2011. During that time our search results and traffic have improved significantly.”

Marc Loud, Director, Park Insurance.

What we offer

Small but dedicated team: We have a permanent team of dedicated writers with fashion industry experience, with the scalability to tackle thousands of product pages quickly, consistently and affordably.

Highly responsive project management: a single person to manage your project with open lines to communication so you get an answer same day (usually within the hour) to any query.

Keyword research: Meticulous keyword research to maximise your search profile and discover new sources of traffic.

Search optimisation: Strategic SEO to radically improve the search results of new and existing product pages.

Tone of voice: We develop your unique tone of voice to enhance your brand and resonate more deeply with your customers.

Brand and product story: We create powerful stories to engage with stakeholders internally and bring your brand and product to life for your customers.

Internationalisation: All product copy or blog content can be researched and written ready for local translation.

In-house digital marketing expertise: we can support your digital marketing strategy with SEO, paid advertising, social media and content strategy services.

What makes us different

Most copywriting agencies have a one size fits all approach to product description writing, but we take a more strategic view. If you have regular seasonal requirements, we can meet you for product presentations anywhere in the world, to get a deep insight into the product from product and brand managers.

Our writers can be on standby to quickly turnaround large volumes of original product copy at highly competitive rates with an in-house editorial team to ensure total consistency of tone of voice and error-free delivery in any format – Word doc, spreadsheet, txt or uploaded direct into your product information management system.

If SEO is a priority, we can look at your product descriptions as a whole and propose activity to improve the ranking of existing pages and to create new pages to target a broader range of keywords and integrate with your broader SEO strategy. With detailed reporting on success, we can work with you not only to boost your search engine traffic but to optimise the conversion rate of your high performing products.

Find out more about our fashion copywriting service. Call 01803 865025 or fill in the form.

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