Fashion Copywriting | For Sales & SEO

Our fashion copywriting experience covers the spectrum of the fashion and apparel sector, from high-end luxury and international apparel brands to fast fashion and outdoor wear. Since 2005, we’ve written millions of words that have helped our clients achieve better rankings and more sales through their product copy, quickly and affordably.

We can support you with extra resource when you need it, providing a content writing team for seasonal product descriptions for large brands, or a complete SEO and content marketing service if you don’t have the resource for an in-house writer, or prefer the flexibility and multi-discipline approach that an agency can offer.

To find out more about our fashion copywriting service, fill in the form or give us a call on 01803 865025

Product copywriting is a headache for most fashion brands: thousands of products change seasonally, multiple stakeholders need to provide and check information, copy must be understandable for translation to local markets, and it must all be carried out within tight budgets.

We’re a scalable and affordable option for one-off or seasonal product description writing in large volume, and a long-term partner when you need a dependable and predictable solution. Consistent and reliable, we collaborate with you to ensure total adherence to brand tone of voice and accurately optimised copy that will help your search rankings.

We also help our fashion clients sell their products and build their brands online with tailored fashion content marketing packages that can include ongoing SEO, blogging, social media, Google Ads and Google Shopping, Facebook advertising and more.

A small but dedicated team. We have a permanent team of dedicated writers with fashion industry experience, with the scalability to tackle thousands of product pages quickly, consistently and affordably.

Highly responsive project management. A single person to manage your project with open lines to communication so you get an answer same day (usually within the hour) to any query.

Keyword research. Meticulous keyword research to maximise your search profile and discover new sources of traffic.

Search optimisation. Strategic SEO to radically improve the search results of new and existing product pages.

Tone of voice. We develop your unique tone of voice to enhance your brand and resonate more deeply with your customers.

Brand and product story. We create powerful stories to engage with stakeholders internally and bring your brand and product to life for your customers.

Internationalisation. All product copy or blog content can be researched and written ready for local translation.

In-house digital marketing expertise. We can support your digital marketing strategy with SEO, paid advertising, social media and content strategy services.

Most copywriting agencies have a one size fits all approach to product description writing, but we take a more strategic view. If you have regular seasonal requirements, we can meet you for product presentations anywhere in the world, to get a deep insight into the product from product and brand managers.

Our writers can be on standby to quickly turnaround large volumes of original product copy at highly competitive rates with an in-house editorial team to ensure total consistency of tone of voice and error-free delivery in any format – Word doc, spreadsheet, txt or uploaded direct into your product information management system.

If SEO is a priority, we can look at your product descriptions as a whole and propose activity to improve the ranking of existing pages and to create new pages to target a broader range of keywords and integrate with your broader SEO strategy. With detailed reporting on success, we can work with you not only to boost your search engine traffic but to optimise the conversion rate of your high performing products.

Ecommerce SEO Checklist (Complete 2020 Guide)

16th January 2020 • Derryck Strachan

Ecommerce sales in the UK are forecast to account for 24% of total retail – hitting £115.93 billion in 2020. If you sell online, then one of the most important channels you have to reach consumers is search engine traffic. This study by Backlinko highlights the value of first page Google results by position. On … Read More

5 content marketing mistakes to avoid in 2020

15th January 2020 • Derryck Strachan

A recording artist like Kate Bush knows her audience. She’ll experiment, challenge and push boundaries with each new release. But her fans know that her distinct voice, artistry and sound mean that every album is unmistakably Kate. When you think about it, content marketing is no different really. Your business establishes its own distinct voice … Read More

5 reasons using a native copywriter will save you money

15th January 2020 • Derryck Strachan

“I cannot eat this bread, it is too stale” Shaun Bythell in Confessions of a Bookseller wryly wonders about the usefulness of this travel phrase from The English Tourist in Italy. Pretty useless phrases like this are comedy gold for comedians such as Bill Bailey and Adam Buxton too. But there is a serious point … Read More

Beyond Google Shopping: 3 PPC platforms your Ecommerce businesses should be using in 2020

15th January 2020 • Eowyn

Don’t get landlocked on Google Shopping – because your customers aren’t landlocked on Google. This is sound advice for 2020 as Ecommerce brands look to diversify their paid media spend in a bid (quite literally) to get their products in front of consumers on their favourite platforms and shopping sites. But if your paid search … Read More

5 ways to make your eCommerce emails dramatically better

13th December 2019 • Derryck Strachan

Tomlinson in 1971 was the first person ever to send an email. He sent the message to himself. Fast forward almost 50 years and you don’t need to stray far from your own inboxes to know that there’s one almighty din out there, day in day out.

How to create irresistible fashion copywriting that sells

13th December 2019 • Derryck Strachan

In a world where consumers have virtually unlimited choice regarding what clothes they buy and where they get them from, to have a successful online fashion retail business you need to ensure that everything you do is exceptional. Your clothes, exceptional. Your deals, exceptional. But you also need people to know how exceptional your offering is. That means utilising fashion copywriting which is irresistible.

Fashion copywriter service

Make an enquiry

Industry experts since 2005

What you'll get

Affordable, scalable and powerful

Ready to get measurable results from your fashion content? Fill in the form or give us a call on 01803 865025 to find out more.