Copywriting for fashion

Find your perfect fit

  • Better brand awareness
  • Increased authority
  • Improved search results
  • More conversions
  • The right website traffic

Get in touch

That spark that makes your fashion brand unique?
We’ll put it into words.

When it comes to copywriting for fashion, our experience is second to none. From website copy and fashion blogs to the all-important product descriptions, Big Star has improved sales, organic traffic and ROI for some of the biggest names in the fashion industry.

Some of our fashion copywriting clients

“Big Star Copywriting have been helping us with our content strategy and online marketing since 2011. During that time our search results and traffic have improved significantly.”

Marc Loud, Director, Park Insurance.

Why top fashion brands turn to us

Our fashion copywriting clients appreciate our attention to detail, our ability to maintain brand tone of voice across hundreds or even thousands of products and our personal service.

Whether you need to build your brand, develop a content strategy or just support your e-commerce copywriting team, we can help you with:

  • Unique, compelling product descriptions to increase conversions and boost your organic ranking
  • Original content for your fashion blog to increase your reach and build your brand
  • Brand or product stories that bring your range to life
  • Rewriting copy to harmonise with a rebrand
  • High-quality press releases based on genuine interviews and full contact with project managers
  • Email and newsletter marketing content for increased open rates and conversion
  • Comprehensive content marketing and SEO packages to transform your online marketing efforts

Copywriting for fashion at scale... with a personal touch

We’re happy to visit you, anywhere in the world, to understand the appeal of your range first-hand. If a visit isn’t feasible, we can quickly generate appealing product copy from feature lists. Either way, we’ll write authentic, original and engaging content that’s rooted in the experiences and stories of your products.

Our experienced fashion copywriters research and write with the reader in mind, aiming to excite the senses and fire the imagination.

We are set up to handle high volumes of writing at your busiest times, such as product descriptions for POS, promotions and catalogues (online or offline). So you won’t have to hire a full-time fashion copywriter when you really only need them at peak periods.

No matter what the scale or timescale of your project, we’ll fit our turnaround times to your deadlines. Everything we produce will be unique, engaging and written precisely in accordance with your brand tone of voice.