Content strategy service
An effective content strategy for every business
Every business can benefit from a comprehensive content strategy. But there’s no one-size-fits-all solution. Your strategy needs to reflect your brand, your audience and your aims. That’s why Big Star offers a bespoke content strategy service that helps your business take the next step in its digital marketing journey.
With 15 years of experience in copywriting and digital marketing, we've accumulated the expertise required to create, refine and hone your digital content strategy to ensure it has the impact you desire. We take the time to understand your needs, circumstances and objectives, enabling us to personalise your strategy for maximum effect.
To find out how our content strategy service can help you, fill in the form or give us a call on 01803 865025.
“We have been using Big Star Copywriting since early 2019 and can always rely on them to hit their deadlines. Sometimes we need extremely quick turnaround and they are always happy to oblige. They are extremely flexible and adaptable and willing to listen to our needs and requirements as a business. If you are looking for copywriters that have significant knowledge of best practice for SEO, I would highly recommend Big Star.”
David Harvey - Web Operations Manager - New Era Cap Company
Strategies that encompass every type of content
Whether you’re looking to create a well-targeted email campaign, publish a series of blogs that expands your customer base or need keyword research that helps you reach important demographics, we’re here to help.
Our in-house specialists are fully versed in current SEO best practices, developing tone of voice guidelines and marketing your content. We've worked with big-name clients, such as Tottenham Hotspur, New Era, Hertz and Qatar Airways, as well as dynamic sole traders and on-the-rise startups.
A responsive content strategy service from an agile team
Good content strategies are never static or set in stone. They adapt and evolve as you receive feedback and your circumstances, needs and objectives change. At Big Star, we’ve built a responsive and agile team that’s versatile and able to adapt to new challenges.
We’re used to working to tight deadlines and pride ourselves on our flexibility. We even offer a 24-hour turnaround service for those one-off content emergencies!
As a Big Star customer, you’ll be assigned a dedicated account manager who will act as your first port of call should you have any questions or issues. They’re responsible for coordinating all aspects of your project and providing you with an always-available point of contact.
Backed by talented writers and rigorous editors
When it's time to produce and write your content, we're fully equipped to manage, create and deliver the copy you need. Over the years, we've built a roster of high-quality copywriters. They are selected based on their ability to accurately meet briefs, consistently produce outstanding content and integrate the latest SEO techniques into their work. They've all been provided with SEO training, too.
They're supported by our in-house editorial staff, who keep a beady eye on everything our writers produce and ensure it's error-free and ready to publish. Together, they deliver the copy your content strategy demands.
Our content strategy service includes the following features:
- Development of a bespoke content strategy that’s built around your needs
- A cohesive and comprehensive strategy for multiple channels
- Keyword research, assistance with tone of voice guidelines and content marketing
- All content produced by native English speakers with SEO experience
- Copy edited by our in-house team before publication
- A dedicated accounts manager, so you benefit from a single point of contact
To learn more about our content strategy service, fill in the form or give us a call on 01803 865025.
Latest from our blog
Are you making the most of your site’s blog? Or is blogging often left off your content marketing strategy? You’re missing a trick if you said yes to the latter. And why? Marketers who use blogs generate 67% more leads than those who don’t. Those are crazy results that you NEED to be making the … Read More
Last month we revealed our content checklist for new websites and the about page came in at the top as one of the foundations that underpin your site’s credibility and SEO strategy. So this month, we thought we’d dive in and take a closer look at what makes this page so important. We’ll share our … Read More
No matter the industry, website or goal, the process of any SEO campaign is almost always the same. SEO is an art that has a defined structure and set end goal; and in this post, we’ll share the process with you in detail. Read on for our step-by-step SEO infographic that dives deep into the … Read More
If you’ve read any of our blog posts concerning SEO or website copywriting, you’ll have probably stumbled across the term ‘website meta data’ before. If you work in any aspect of digital marketing, you probably already know that it’s a vital component of any SEO strategy – but what exactly is meta data when it … Read More
Nobody wants a website that doesn’t convert, so why would you cut corners when it comes to writing your website copy? After all, it’s no secret that your website copy can drastically affect your SEO efforts. Add to that brand loyalty and consumer buying decisions, which can be directly influenced by the words on your … Read More
Your website content is everything. From forming first impressions of your business to influencing your existing customers’ buying decisions, your website content has the power to turn passing traffic to loyal customers who are invested in your brand. But your website content needs to be updated and maintained regularly to achieve your content marketing goals … Read More