If your Google Ads performance feels a little “off” — inconsistent leads, rising costs, or campaigns you can’t quite make sense of — you’re not alone. Many advertisers sense that something isn’t working but don’t know where to look first. That’s exactly where our free Google Ads account review comes in.
It gives you a clear, honest snapshot of how your account is structured, what’s helping, and what’s quietly holding you back. Think of it as a diagnostic check: quick, insightful, and designed to highlight obvious opportunities without overwhelming you with jargon or complexity. Before you commit to any ongoing management, you’ll know whether your account is set up to succeed — and where improvements could be made.
What Our Review Is (and Isn’t)
Our free account review is a high-level but meaningful assessment carried out by Ricky, our Director of Search, who specialises in building data-driven, results-focused paid media campaigns. With years of experience in search strategy and streamlining marketing operations, he can quickly spot the structural issues and missed opportunities that are easy to overlook when you’re deep in the day-to-day.
You’ll get clarity on what’s working, what isn’t, and why. What it isn’t is a full rebuild or detailed optimisation plan — that level of work comes once we start working together. The review simply gives you enough insight to decide whether you’d like us to take that next step.
Campaign Structure: The First Red Flag We Check
One of the quickest ways we can gauge the health of a Google Ads account is by looking at its structure. A well-organised account helps Google understand what you’re promoting, match you to the right searches, and keep costs under control. A poorly structured account does the opposite — it spreads your budget thin, mixes intent, and makes optimisation almost impossible.
In the review, we look for tell-tale signs:
- Ad groups containing too many unrelated keywords
- Campaigns built around outdated objectives
- Duplicated themes (or even the opposite problem — over-consolidation that blurs targeting).
- Structure not aligning with the services or product areas you actually want to grow.
Even with a quick scan, these structural patterns reveal a lot about how efficiently (or inefficiently) your budget is being used.
Are You Using the Right Tools?
The next thing we examine is whether you’re using the right mix of campaign types for your goals. Google offers a growing toolbox — Search, Performance Max, Shopping, Display, Local, and more — but not all of them are suitable for every business model.
During the review, we look for mismatches, such as awareness-heavy formats being used for lead generation, or broad automated campaigns that drain budget without delivering meaningful results.
We also check the fundamentals, including:
- Location targeting — are your ads appearing only in the areas you serve, or paying for clicks you can’t convert?
- Audience segmentation — are you effectively using remarketing lists, in-market audiences, exclusions and first-party data?
- Campaign settings — do bidding strategies, networks, and placements align with your actual goals?
This step alone often uncovers quick wins — simply ensuring the right campaign types and targeting are in place can transform efficiency overnight.
Reaching the Right People with the Right Message
Once we understand your campaign setup, we look at how well your keywords and ads actually connect with the audience you want to reach. Even a well-structured account can underperform if the intent behind your keywords doesn’t match your services — or if the ads themselves aren’t compelling enough to earn the click.
During the review, we look for:
- Keyword intent alignment — are you bidding on terms that signal real buying interest, or paying for research-stage clicks that rarely convert?
- Match type usage — overly broad targeting can skyrocket costs, while overly tight targeting can restrict volume.
- Negative keywords — missing negatives are one of the biggest (and easiest to fix) sources of wasted spend.
- Ad strength & relevance — we check whether your ads clearly reflect your services and speak to user intent.
- Missing or weak extensions — sitelinks, callouts and structured snippets add relevance and boost visibility.
These quick checks reveal both creative and strategic gaps — the kind that can be tightened up rapidly once we begin managing an account.
The Make-or-Break Factor
Even the best campaigns fall short if the data behind them isn’t accurate. That’s why one of the most important parts of our review is assessing whether your conversion tracking is set up correctly — and whether it’s giving Google the right signals to optimise performance.
We look for issues such as:
- Missing or incomplete tracking — no conversions recorded, or only a portion of key actions being tracked.
- Duplicate or inflated conversions — multiple triggers firing for the same action, giving a distorted view of performance.
- Incorrect attribution settings — causing certain campaigns to look stronger or weaker than they really are.
- No value-based tracking — making it hard to optimise toward high-value leads or purchases.
Without reliable data, every decision becomes guesswork. Fixing tracking is often the fastest way to unlock better performance and smarter bid strategies.
Where Money Is Being Wasted
Once the foundations are covered, we step back and look at your budget from a top-down perspective. You’d be surprised how quickly patterns emerge here. Sometimes we see campaigns that are starved of budget despite driving your best leads. Other times, large portions of spend flow into broad, automated campaigns that generate clicks but very few meaningful conversions.
We also analyse your historical performance to understand context:
- How your cost-per-click has shifted
- Whether seasonality plays a role
- Which campaigns have quietly declined over time
In many accounts, the data tells a clear story — a couple of campaigns doing the heavy lifting, while others slowly drain the pot. This part of the review helps us see not only where money is being wasted, but also where additional investment could unlock fast, measurable gains.
Clear Opportunities & Practical Next Steps
By the end of the review, our goal is simple: to give you clarity. Not a 40-page technical audit or a jargon-filled report you’ll never read — just a straightforward understanding of your account’s current health and the immediate opportunities in front of you.
You’ll walk away knowing:
- Where your budget is being used effectively and where it’s slipping through the cracks.
- Which structural or strategic issues are holding performance back.
- What changes would make the quickest impact, whether that’s tidying up targeting, improving ad relevance, or fixing tracking.
- How your setup compares to best practice, based on what we see across dozens of accounts.
This gives you a genuine sense of direction — and a clear picture of what partnering with us could unlock.
What This Review Means for Your Next Move
Our free account review is a transparent first step in understanding whether we’re the right fit for your business. By highlighting obvious gaps and opportunities, we show you how we think, how we work and where we can add value. Just as importantly, it helps us assess whether your goals, budget and expectations align with what we can deliver.
The outcome is clarity on both sides. If you decide to move forward, we’ll build a bespoke Google Ads management plan based on everything we’ve uncovered. If not, you’ll still walk away with meaningful insights you can act on.
Ready to See What’s Really Happening in Your Google Ads Account?
If you’re unsure why performance has plateaued, or you simply want a second pair of expert eyes on your campaigns, our free account review is the easiest next step. No pressure, no obligation, just clear insights you can use straight away.
Click below to request your review, and we’ll take a look at your account, highlight the biggest opportunities, and show you exactly where improvements can be made. A stronger, more efficient Google Ads strategy starts with understanding where you are today. So, let’s begin.
