Blogs and Copyright – What You Need to Know

12th August 2019Blogging, Branding & Brand Story, Case Studies, Content Curation, Content Marketing, Copywriting Agency, Press Release Copywriting, SEO Copywriting

Blogs and copyright – what you need to know As a blogger there are steps you must take to ensure you are not infringing on the copyright protections of other people’s work. Content that is published online is no different when it comes to copyright protections that those that apply offline. We’ve quickly got on … Read More

Are Press Releases Still Relevant?

12th August 2019Blogging, Branding & Brand Story, Case Studies, Content Curation, Content Marketing, Copywriting Agency, Press Release Copywriting, SEO Copywriting

Are press releases still relevant in a digital world? As a PR pro, you’ll have seen lots of stories about how press releases are going the way of the dinosaurs. It’s been a big talking point in a digital world where algorithms have become the editors curating the content we all read online. But, take … Read More

The SEO Value Of Syndicated Press Releases

18th August 2016Press Release Copywriting, SEO Copywriting

Every company with a mature attitude to marketing wants to receive positive editorial in media publications. You can’t buy that kind of publicity. Although it won’t guarantee you headlines in your target publications, writing and distributing high-quality press releases should be part of your overall strategy if you want to make a start in PR. … Read More

How to Write a Press Release – Top Tips From a Journalist

18th April 2013Press Release Copywriting

Press releases may not be as fashionable as guest blogging these days, but they are still the most effective way in generating brand awareness. Once you get the newspapers on your side, they’ll want follow-up stories and expect you to keep them informed. So how do you write your first press release? Here’s advice from someone who deals with … Read More