Blogs and copyright – what you need to know As a blogger there are steps you must take to ensure you are not infringing on the copyright protections of other people’s work. Content that is published online is no different when it comes to copyright protections that those that apply offline. We’ve quickly got on … Read More
Press Release Copywriting
Are Press Releases Still Relevant?
Are press releases still relevant in a digital world? As a PR pro, you’ll have seen lots of stories about how press releases are going the way of the dinosaurs. It’s been a big talking point in a digital world where algorithms have become the editors curating the content we all read online. But, take … Read More
The SEO Value Of Syndicated Press Releases
Every company with a mature attitude to marketing wants to receive positive editorial in media publications. You can’t buy that kind of publicity. Although it won’t guarantee you headlines in your target publications, writing and distributing high-quality press releases should be part of your overall strategy if you want to make a start in PR. … Read More
Get real(time) PR working for you
Newsjacking, global communication, social media, PR, reputation management and mobile all have one thing in common. They operate in real time. Now ask yourself this – are you equipped to deal with real time events in your industry? What about in response to something happening within or to your business? If not, you could not … Read More
4 Ways Press Releases Build Your Online Brand
You spend a lot of time nurturing your brand, both online and off, so you know that the tools and tactics you choose will ultimately help or hinder your efforts. But where do online press releases come in? How does online PR (public relations) work together with your other brand efforts? Beyond crisis management, shouting … Read More
PR & Google Analytics: 3 data sets you need to know
If you want to utilise public relations (PR) in your content marketing mix, you are going to need to understand how to measure your activity to improve your future business. That means getting to grips with the data that PR people traditionally look for: new audiences, getting attention, building trust, and raising awareness. But what … Read More
Do You Make These 3 Mistakes When Writing Your Press Releases?
There you were. Furiously writing away, creating your press releases. You knew that press releases come in different forms and you chose the best fit format. You even found the perfect press release distribution service for your launch release. It’s going to be great! Or is it? Here’s a quick list of 3 major things … Read More
3 indispensable PR tools for the modern business
Apps and tools come and go, but there are some that are built to stick. Here are some of the PR tools we use (and some of our PR friends tell us they can’t live without). If you have any further mentions, let us know in the comments. 1. Twitter Public relations changed with social … Read More
How to use online press releases to your advantage
Today’s online world is a constantly moving environment, and to get ahead in it you need to leverage this fact to your advantage. While having a good solid bank of ‘evergreen’ content on your website is important, so too is having the ability to create timely content that will intrigue web users and journalists alike. … Read More
Get the Most Out of Your Online Press Release – Tips From a Fashion Copywriter
You don’t have to be a fashion copywriter to know that distributing press releases online can be a powerful way of getting the word out about your new range or special offer, and of increasing your website’s visibility. But not all press releases are created equal, so here are a few tips from a fashion copywriter on … Read More
How to Write a Press Release – Top Tips From a Journalist
Press releases may not be as fashionable as guest blogging these days, but they are still the most effective way in generating brand awareness. Once you get the newspapers on your side, they’ll want follow-up stories and expect you to keep them informed. So how do you write your first press release? Here’s advice from someone who deals with … Read More
The secret to better press releases
Are you tired of all those boring press releases? Learn this secret to copywriting better press releases and change the world.