The SEO Value Of Syndicated Press Releases

18th August 2016Press Release Copywriting, SEO Copywriting

Every company with a mature attitude to marketing wants to receive positive editorial in media publications. You can’t buy that kind of publicity. Although it won’t guarantee you headlines in your target publications, writing and distributing high-quality press releases should be part of your overall strategy if you want to make a start in PR. … Read More

Get real(time) PR working for you

24th April 2014Press Release Copywriting

Newsjacking, global communication, social media, PR, reputation management and mobile all have one thing in common. They operate in real time. Now ask yourself this – are you equipped to deal with real time events in your industry? What about in response to something happening within or to your business? If not, you could not … Read More

How to use online press releases to your advantage

4th February 2014Press Release Copywriting

Today’s online world is a constantly moving environment, and to get ahead in it you need to leverage this fact to your advantage. While having a good solid bank of ‘evergreen’ content on your website is important, so too is having the ability to create timely content that will intrigue web users and journalists alike. … Read More

How to Write a Press Release – Top Tips From a Journalist

18th April 2013Press Release Copywriting

Press releases may not be as fashionable as guest blogging these days, but they are still the most effective way in generating brand awareness. Once you get the newspapers on your side, they’ll want follow-up stories and expect you to keep them informed. So how do you write your first press release? Here’s advice from someone who deals with … Read More

6 Top Tips for your Press Release Copywriting

15th July 2009Press Release Copywriting

Ok stop yawning at the back. Pay attention. Press release copywriting could win you a heap of traffic. Much maligned and abused over recent years you’d be forgiven for thinking that, these days, press releases and the art of press release copywriting have been relegated to a virtual irrelevance. Information subsuming information through free to … Read More