You spend a lot of time nurturing your brand, both online and off, so you know that the tools and tactics you choose will ultimately help or hinder your efforts. But where do online press releases come in? How does online PR (public relations) work together with your other brand efforts? Beyond crisis management, shouting … Read More
press release copywriting
PR & Google Analytics: 3 data sets you need to know
If you want to utilise public relations (PR) in your content marketing mix, you are going to need to understand how to measure your activity to improve your future business. That means getting to grips with the data that PR people traditionally look for: new audiences, getting attention, building trust, and raising awareness. But what … Read More
Do You Make These 3 Mistakes When Writing Your Press Releases?
There you were. Furiously writing away, creating your press releases. You knew that press releases come in different forms and you chose the best fit format. You even found the perfect press release distribution service for your launch release. It’s going to be great! Or is it? Here’s a quick list of 3 major things … Read More
3 indispensable PR tools for the modern business
Apps and tools come and go, but there are some that are built to stick. Here are some of the PR tools we use (and some of our PR friends tell us they can’t live without). If you have any further mentions, let us know in the comments. 1. Twitter Public relations changed with social … Read More
How to use online press releases to your advantage
Today’s online world is a constantly moving environment, and to get ahead in it you need to leverage this fact to your advantage. While having a good solid bank of ‘evergreen’ content on your website is important, so too is having the ability to create timely content that will intrigue web users and journalists alike. … Read More
Get the Most Out of Your Online Press Release – Tips From a Fashion Copywriter
You don’t have to be a fashion copywriter to know that distributing press releases online can be a powerful way of getting the word out about your new range or special offer, and of increasing your website’s visibility. But not all press releases are created equal, so here are a few tips from a fashion copywriter on … Read More
How to Write a Press Release – Top Tips From a Journalist
Press releases may not be as fashionable as guest blogging these days, but they are still the most effective way in generating brand awareness. Once you get the newspapers on your side, they’ll want follow-up stories and expect you to keep them informed. So how do you write your first press release? Here’s advice from someone who deals with … Read More
The secret to better press releases
Are you tired of all those boring press releases? Learn this secret to copywriting better press releases and change the world.
Easy link building for the copywriter in despair
As any good copywriter knows, the most positive influence on Page Ranking, search engine placements and the overall profile of your website has to be the quality of inbound links. Google say, ‘In general, web masters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.’ To … Read More
6 Top Tips for your Press Release Copywriting
Ok stop yawning at the back. Pay attention. Press release copywriting could win you a heap of traffic. Much maligned and abused over recent years you’d be forgiven for thinking that, these days, press releases and the art of press release copywriting have been relegated to a virtual irrelevance. Information subsuming information through free to … Read More
