Ibexa provides B2B organisations with the tools they need to create world-class digital experiences for their customers. It achieves this via its innovative Digital Experience Platform, Ibexa DXP. A modular platform, customers can build and add to Ibexa DXP as their digital needs change and the business scales its digital operations. A diverse range of organisations, including Essilor, Swissport, Barcelona de Serveis Municipals, Visit Andorra and the French Golf Federation, currently utilise the platform.
Beginning with our early content creation…
“Ibexa offers a Digital Experience Platform (DXP) to B2B organisations that want to optimise the customer journey in digital channels. The company was previously known as eZ. But, roughly two and a half years ago, we rebranded to Ibexa,” explained Su.
“During that process, we did not spend enough time looking at the SEO. We lost a lot of domain authority and the site was not performing as well as it should.” To improve performance, Ibexa turned to a Danish SEO agency. Though the agency conducted initial keyword research, Ibexa decided an agency with native English speakers would be better suited to its needs.
While searching for suitable content writers, Su conducted interviews with three content agencies, one of which was Big Star. “When I talked to Derryck, he just got what we were after,” Su noted. “He recognised that lead generation and improving our domain authority were critical. And he had a plan for how to achieve that.”
Initially, the project consisted of content creation for Ibexa’s website. “Ibexa were very pleased with the results. We started to build on that work,” said Derryck. “Ricky came in to handle the SEO and facilitate a targeted monthly content schedule that met Ibexa’s search needs. And our partnership has grown from there.”
Shifting to a comprehensive content and SEO service
Big Star’s connected process proved key to developing a successful, long-term relationship with Ibexa. Rather than acting as just a copywriting agency or just an SEO specialist, Big Star brings together the talent required to provide both these services. Ricky explained further.
“Usually, you have agencies that handle Google Ads, SEO or both. Then the copywriting is performed by a separate agency. There is a disconnect. For Ibexa, we offer our core SEO and content services, but we also do Google Ads and work with customers on conversion, optimisation, improving the website, consultation, and so on. And it is all connected. For instance, our article research extends to SEO and Google Ads marketing.”
This comprehensive service has yielded excellent results. “Our domain authority has improved and we have seen an increase in lead generation,” said Su. “Thanks to Big Star, we are more disciplined in writing with SEO in mind. And we now produce copy that meets our marketing objectives.”
Ricky’s work with Google Ads has also paid dividends. “We have seen a considerable increase in the number of downloads for the reports we use as lead magnets,” Su observed. “And that is definitely down to Ricky’s Google Ads campaign.