Web copywriting

Website copy that gets to the heart of your business and tells your brand story more effectively. We help you find new opportunities to improve your SEO and PPC results through content.

Product descriptions

Unique, optimised product descriptions with persuasive copy that taps in to what your customers want. Rapid delivery in any volume and totally in line with your brand values.

Blog writing

Expert blog content written for engagement and social sharing. We use research tools, creative strategies and years of experience to write content to build your traffic and increase your conversions.
Copywriting agency vs In-house

In-house copywriter or copywriting agency?

If you're considering taking on a copywriting agency or copywriter, you need to read this first.
Fashion copywriting

How to make your products look highly desirable – secrets of top online fashion retailers

Your textual content is every bit as important as the photographs of your products, and you should take some time to ensure that you’re getting it right. Here we take a look at how two of the UK’s top online fashion retailers are making their clothes appear even more desirable to web consumers.
brand voice

How to leverage brand voice in short-form fashion content

A common pitfall for fashion brands online is that they fail to capitalise on this brand voice sufficiently in all online areas. They put all the hard work into creating and honing their brand voice on their actual website, but then they pull back and miss the opportunity to further cement their brand image through all channels available to them. Where should you be using your brand voice? Everywhere.

How to make your food product descriptions tastier

As an online food retail business, you probably spend a long time either creating your own products to make them as mouth-wateringly delicious as they can be, or assembling the kind of product ranges that culinary dreams are made of. And that’s great, but people can’t taste your products through the screen, and unless they’ve […]

Five steps towards building a compelling brand story

Whatever sector you’re part of, if you want to be a recognisable and respected part of it, you need to build a solid brand story. If you want a place at the top of your particular food chain and you want conversions by the virtual bucket-load though, you need to make your brand story irresistibly […]

How email copywriting fits into the email marketing lifecycle

How email copywriting fits into the email marketing lifecycle – how good copywriting affects every stage of your email marketing campaign.

A Recipe for success? – Jamie Oliver’s brand story deconstructed

In the sixteen years since he hit the nation’s TV screens as ‘The Naked Chef’, Jamie Oliver’s empire has grown to encompass 30 TV series, almost twenty cookbooks, five restaurant brands, cookery schools, kitchenware ranges and numerous apps. Worth an estimated £150million globally, Oliver’s stable of brands are respected throughout the world, and the attachment […]

Does an online brand story really need a good enemy?

Enemies and villains make stories more interesting, and interesting stories are stories that sell. So find your enemy and set about defeating it in your online marketing.

How do two of today’s biggest digital travel booking firms tell their brand story?

Who are the giants of the digital travel world, and what can you do to compete? Here we look at two of the biggest – lastminute.com and booking.com – and examine how they communicate their brand stories.

Beyond product descriptions: How Yoox communicates its brand story online

Product descriptions demand care and attention, and should be an extension of your brand. But they’re not the only important area to leverage your brand. One brand that appears to understand this is Yoox, the Italian-owned online fashion, art and design retailer.