Since 2005, our copywriting agency has helped hundreds of businesses with high-quality, brand sensitive content that increases search rankings, builds traffic and improves conversions.
Combining creative, data-driven writing with SEO and social media our team of expert copywriters, editors and analysts delivers solid, sustainable results with a minimum of hassle.
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Some of our clients
“Over the past two years, Big Star have helped us deliver a large number of projects for the likes of Qatar Airways and Hertz. Based on the timely and professional manner Derryck and his team have operated in those past two years, I would gladly recommend them to any current or future client of ours.”
Andrew Tonks, RBBi
“For startups like us, it’s important to be able to rely on your copywriters to get it right the first time. The biggest benefit of working with Big Star was the flexibility that comes with being able to rely on their work, ensuring we were always able to stick to our planned timelines.”
George Rapley, minicabit.
“Big Star have been writing high quality content on behalf of our clients since 2012. We can rely on them to tackle virtually any subject from complex technology through to entertainment and create engaging, effective pieces in line with our clients’ brand values”
Neil Goddard, Tug Search
“Big Star Copywriting have been helping us with our content strategy and online marketing since 2011. During that time our search results and traffic have improved significantly.”
Marc Loud, Park Insurance
“I have worked with Big Star Copywriting for almost two years now and can’t recommend them highly enough. They have provided descriptive content for our websites, implemented different tones of voice for our brands (Hotels4U.com and medhotels.com) and managed high volumes of work – always delivered to deadlines. The team are a pleasure to work with.”
Thomas Lynch, Hotels4U
“Big Star supported the re-launch of one of our travel brands with site content. A large volume of content was delivered on time and adhered to our brand guidelines. Strong project management skills were demonstrated. I would recommend Big Star as a supplier for similar projects.”
James Barnett, Thomas Cook
Five steps to content success
Using research tools and focused consultation, we ensure that you have the right message aimed at the right people in the right places. With conversions always in mind, we develop a strategy that is perfectly aligned with your business goals.
We report back on your key metrics including traffic, conversions and engagement so we can continually improve the campaign and you can assess the ROI effectively.
Our writers are carefully selected for their experience, reliability and sector expertise. We match the right person to each job, ensuring that every piece of content is optimised for search.
We promote your content to your email database and through your social media channels, helping you to build your audience and enhance your presence in the marketplace. We can also help you get backlinks from high authority sites – vital for better search result – and use paid media to promote your content for rapid results.
Our in-house editors check everything before you see it. We can source images and publish the content on your site so the process can eventually be autonomous, with as little impact on your working day as possible.
In copywriting and in life there are a variety of tried and tested techniques we all use when we wish to convince or compel an audience.
Even though recent EU legislation has aimed to keep the power of larger brands like Expedia and Booking.com in check, the smaller companies are still struggling to compete on a level playing field. In fact, the legislation, according to Skift.com hasn’t really made any difference. So, how can the smaller brands compete? And is the digital … Read More
Before we get to the content marketing fails, let’s look at the big picture. Typically, inbound marketing costs around 61% less per acquisition than traditional outbound marketing and advertising methods such as cold calling and direct mail advertising. That’s a big difference. Weirdly, although content marketing can work out cheaper than more traditional methods only around 9% of … Read More
Humans are a natural storytellers. Here’s how to get your juices flowing – in no time you’ll have developed a whole stack of stories about your company!
Blogging provides the fashion industry with the perfect medium with which to communicate with consumers. It provides labels and retailers with the chance to talk about the current trends and get valuable feedback. An independent fashion blog writer can also increase a product’s virality and get conversations started on new lines. The fashion industry has been slow … Read More
Ok, so it’s become a huge cliché. But we need good clichés, especially when they’re true. “The reason that clichés become clichés is that they are the hammers and screwdrivers in the toolbox of communication.” ― Terry Pratchett Thanks, Terry. We miss you. Content is king. It’s also the kingdom and the essential means of … Read More