Web copywriting

Website copy that gets to the heart of your business and tells your brand story more effectively. We help you find new opportunities to improve your SEO and PPC results through content.

Blog writing

Expert blog content written for engagement and social sharing. We use research tools, creative strategies and years of experience to write content to build your traffic and increase your conversions.

Product descriptions

Unique, optimised product descriptions with persuasive copy that taps in to what your customers want. Rapid delivery in any volume and totally in line with your brand values.
Google mobile update

Will Google’s latest update affect the ranking of your product pages?

This month online marketers and SEO experts have been falling over themselves in anticipation of Google’s latest update to its algorithm. Now the day is finally upon us. Launching today (April 21st), the update is, it seems, specifically aimed at improving the mobile-friendliness of websites appearing at the top of the search results.
Product descriptions

Product pages – How important are they for e-commerce in 2015?

Product pages have long been considered an essential element of any successful e-commerce strategy. But as with any sector that constantly develops and changes, there are bound to be some dissenters to challenge the rule. Some of these were present in a recent round of #EcomChat, a weekly Twitter-based chat centring around all things e-commerce.
Travel copywriting

4 ways travel businesses can boost their online content marketing

We live in an age in which there are thousands upon thousands of destinations for people to visit and almost as many companies who will take them there, accommodate them or handle all bookings on their behalf. With this much competition, if you’re part of the travel industry you need to do something extra special to stand out and get noticed online. Here we look at four ways that you can do just that.

How to use eBooks to promote your online business

In our last blog post we looked at how you can use infographics as a potent tool in your content marketing strategy. This week we’re going to explore the potential of eBooks for online marketing, and discuss how to use them to effectively promote your business and increase your brand exposure.

Infographics: How to use them in your content marketing

Infographics are a powerful way to quickly engage with your target audience. Here we take a look at why they should be a part of your content marketing.

SEO copywriting VS customer engagement – How to achieve the perfect balance?

There may once have been a distinction between ‘SEO copywriting’ and other types of copywriting for the web, but in 2015, all online content should be SEO optimised. Conversely, content that is created for SEO purposes should not merely exist for the purposes of wooing the search engines – that simply won’t work.

5 questions to ask when creating your content marketing strategy

All successful websites have a precisely defined content marketing strategy. Without one, you could spend considerable amounts of time and/or money on content without achieving much in the way of results or ROI. We regularly help businesses across a variety of sectors to crystallise and solidify a content marketing strategy that will work for them, […]

Web copywriting and everything you should know about copyright

In the world of the printed word, copyright is well established and is quite clear cut – copyright is automatically assigned to the creator of a piece of work, unless they have signed that copyright over to another party. Any unlicensed and unauthorised use of that work is considered an infringement of copyright and the […]

How to detect plagiarism of your online copy

We’ve been looking at duplicate content a lot recently, and while it’s important that you yourself don’t use content that has been published elsewhere on the web, it’s also essential to ensure that other people aren’t using your content which you have spent time/ money creating. This week we’re looking at online plagiarism and what […]

5 great duplicate content checkers for businesses and copywriting agencies

Recently we blogged about duplicate content and why it’s bad for your website and your content marketing strategy. So, assuming that duplicate content is something that you want to avoid, how do you go about identifying it? Here we look at some of the best duplicate content checkers available.