According to a Hubspot, 46% of people read blogs more than once a day. Marketers who prioritise blogging are 13 times ‘more likely to enjoy positive ROI’. If you weren’t already convinced about the importance of blogging, then you should be now. Here are a few more points from Hubspot for the unswayed: Companies that … Read More
According to HubSpot, companies that blog get 55% more website visitors… 57% of all business have acquired a new customer through their company blog. So how can travel companies maximise the impact of their blog posts to get more business?
Setting up a blog is easy enough, thanks to user-friendly services like WordPress and Blogger. But as with anything there are right and wrong ways to run a blog, and the results you achieve will be in large part due to the content you publish. With that in mind, here are three things to bear … Read More
You may think that the only reasons you’d need a food copywriter are to provide your website with some rudimentary content and to describe your menu. But your copywriter can do much more than this, and one of the most potent types of content creation you can enlist them for is the production of articles. While these may not … Read More
Your blog is an excellent place to engage your customers and get them more involved in your fashion brand. It can help to build an ongoing relationship with them, and you may even learn more about what they want and what they think of your company. But to do that, you need your fashion copywriter to create killer … Read More
You know how to make a mean meal that’ll keep them coming back for more, but do you know how to draw them in in the first place? One day it may be possible to transmit the irresistible aromas of your cooking over the internet direct to the noses of your potential customers, but until that day you … Read More
A regularly updated blog is one of the most powerful online tools a business can use to communicate with its customers, and also has SEO benefits in that it provides your site with regularly updated fresh content. Once you get the hang of it blog writing is also relatively simple and quick to do, and to give you … Read More
If you don’t have a blog, you are missing out on a huge SEO copywriting opportunity and your customers are not getting a chance to hear what you think.
How can you trust someone else to write for you? It may sound obvious but a professional writing service should be better at writing than you are.
Ten tips on how to write a blog post in 15 minutes and start firing up the marketing potential of your blog.
To have a great blog you need to be prepared to fight your corner, be yourself and genuinely interested in your readers!
What is the point of a content strategy? I answered that every business has a business strategy that helps steer the business and make a profit, but sometimes examples speak louder than words.
That’s it. You’ve taken the plunge. You’re about to write your first blog article after all the preparations. However, before you put fingertip to keyboard, you will of course have asked yourself some pretty important questions.
While there’s certainly far more to successful blogging and blog copywriting than meets the eye, with a little consideration and preparation, blogging needn’t be difficult. Blog writing might seem to some to be child’s play, little more than the occasional sharing of a few casual thoughts, some gentle opining, a dash of humour, a hint … Read More
As any good copywriter knows, the most positive influence on Page Ranking, search engine placements and the overall profile of your website has to be the quality of inbound links. Google say, ‘In general, web masters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.’ To … Read More
You see so many companies thinking they ought to get involved with blogging, blog copywriting and social media but lacking the commitment to embrace it wholeheartedly. In many ways that’s fair enough. It’s early days, in fact Jim Gaines talking about the magazine industry on Mediashift offers, “Where we are is a perfect analogy to … Read More
For many businesses, blog copywriting hasn’t even been born yet, so talk of it’s imminent demise might seem premature in the extreme. For those who already market their companies though blogs and social media the debate is much more relevant. Even such notable blog advocates as Copyblogger and the Guardian are finding it hard to resist the … Read More
Blogging is becoming an integral part of any online campaign, and many business use a professional blog copywriter to boost their performance.