Email marketing can be an incredibly powerful tool in your business’ communications arsenal. But there’s that word – ‘can’. If you just set up an email marketing campaign, tick it off your never-ending to do list and forget about it, it’s unlikely you’ll ever get anywhere close to fulfilling its potential. As the months go by and you see little in the way of results, it may be easy to say, “oh well, email marketing wasn’t for us,” and leave it there.
How email copywriting fits into the email marketing lifecycle – how good copywriting affects every stage of your email marketing campaign.
Email marketing is a vital component of many businesses’ wider marketing strategies, and one which can deliver results in the form of valuable conversions. Of course though, for every email that’s actually read, there are many more which are either ignored or immediately deleted. The trick lies in maximising the number that are read, and … Read More
Email copywriting is a lot like direct mail copywriting. Here are some of the classic copywriting techniques to help your emails convert.
Email newsletter copywriting can stagnate quickly if it’s only about ‘news.’ Take a look at some of our copywriting ideas to re-ignite your email list.
The priority for email copywriting is getting the email opened in the first place. Find out how you can write better subject lines with a little change of focus.
It’s the first step in email copywriting, getting that valuable email address. Find out how we pull apart the steps in email marketing to give customers (and your business) the best we can offer.
Good email copywriting presents a greater opportunity than either social media or search. See for yourself.
Copywriters must know both sides of this issue, so that clients make a well-informed choice. So, how do you handle email and phone numbers on your website?
Your customers want your great information. So, use it to your advantage.