Power up your email marketing

22nd February 2016Content Marketing, Content Strategy, Email Copywriting

Email marketing can be an incredibly powerful tool in your business’ communications arsenal. But there’s that word – ‘can’. If you just set up an email marketing campaign, tick it off your never-ending to do list and forget about it, it’s unlikely you’ll ever get anywhere close to fulfilling its potential. As the months go by and you see little in the way of results, it may be easy to say, “oh well, email marketing wasn’t for us,” and leave it there.

Five ways to get great results from your email marketing

30th January 2014Email Copywriting

Email marketing is a vital component of many businesses’ wider marketing strategies, and one which can deliver results in the form of valuable conversions. Of course though, for every email that’s actually read, there are many more which are either ignored or immediately deleted. The trick lies in maximising the number that are read, and … Read More

Email copywriting 101: Building a list

26th September 2011Email Copywriting

It’s the first step in email copywriting, getting that valuable email address. Find out how we pull apart the steps in email marketing to give customers (and your business) the best we can offer.