You want to write blog posts that people love to read, don’t you?
We all want to be the voice that stops prospects and customers in their tracks and makes them think, don’t we?
Our brand officers and marketing departments want us to create a stream of desirable content that search engines love, don’t they?
Learn from the pros
There is something you need to read if you haven’t before, and if you have, it’s time to just stop. Step back and stare.
Discover the genius of Seth Godin’s blog.
It contains all the wisdom you need to write blog posts that people love to read.
1. Make every word count in your blog posts
Seth squeezes every word for value and makes every single syllable as precious and priceless as possible.
Because he does this, he is able to write very short posts. For instance, there is this piece of inspiration.
And then there is this recent post – short on words, but long on value.
Read those (and others) and you’ll notice that Seth doesn’t write reams about his ideas, he simply writes his ideas. And the reason so many people follow his blog is that he writes for impact, not word counts.
2. Write every day
When I suggest this to most content creators new to blogging, they blanch and the whites of their eyes begin to show.
But if you are taking tip number 1 seriously, then it’s not such a burden to publish every day, is it?
By writing as much as the idea needs instead of focussing on an SEO word count, your blog posts become valuable – high quality even – and you will find that your audience begins to grow.
3. Be significant
It’s all too easy to be generic.
It is much more difficult to show up every day and make an impact.
Yet, that is what Seth does in his blog. Writing short posts is not all he does; he amply provides in-depth and highly significant content that goes deep on value.
For an excellent explanation that I cannot do justice to, read this post entitled In search of meaningful.
4. Solve problems
Seth’s whole ‘brand’ is to help solve marketers’ problems (or perceived problems).
Take a quick inventory of your strategy, buying process, checkout procedure, newsletter sign up, and all the other customer touch points you manage.
Are you creating problems for people? Are you putting more barriers in their way?
Are you solving problems for them by providing content that is in tune with their searches? Are you anticipating your customer’s needs with highly usable and useful processes?
Online success today is built on solving problems and removing barriers.
Don’t believe me? Think about why Amazon has a 1-click buy button.
So, how do you write blog posts that people love to read? It’s simple. Learn from the best, emulate, and be useful to people.