50 B2B Blog Topic Ideas to Inspire Your Next Blog Post
In any solid B2B content marketing strategy, your blog sits centre stage. B2B blogs can be an incredibly effective tool for driving engagement, generating leads, and building authority in any industry. With the right content strategy, a well-written blog can educate prospects, address their pain points, and move them along the good ol’ buyer’s journey. […]
How to write an executive summary
Struggling to find the words for your executive summary? Don’t sweat – it can be one of the hardest parts of any business document to get right. We’ve got it covered – here is our detailed guide on how to write an executive summary. But first, what is an executive summary? HubSpot defines an executive […]
Our top 10 tips for effective B2B copywriting – How to write for a B2B brand
“We’re great and here are the reasons why”. Buyers will quickly switch off to suppliers that just want to talk about themselves. They want you show them how your solution solves their problems. The halcyon days of the B2B sales rep on the road have long gone. Buyers are online and they have control of […]