How to write an executive summary

15th December 2021B2B, Business Tips, Copywriting

Struggling to find the words for your executive summary? Don’t sweat – it can be one of the hardest parts of any business document to get right. We’ve got it covered – here is our detailed guide on how to write an executive summary.   But first, what is an executive summary? HubSpot defines an … Read More

B2B Content Marketing – How to Make It Work

13th November 2018B2B, Content Marketing

Business to business (B2B) content marketing typically requires a different approach from business to customer (B2C) content marketing. However, you don’t need to change everything about the way you create, publish, distribute, and share your content to appeal to business clients. Here, we take a look at a few of the ways you can make … Read More