How to write an executive summary
Struggling to find the words for your executive summary? Don’t sweat – it can be one of the hardest parts of any business document to get right. We’ve got it covered – here is our detailed guide on how to write an executive summary. But first, what is an executive summary? HubSpot defines an executive […]
Our top 10 tips for effective B2B copywriting – How to write for a B2B brand
“We’re great and here are the reasons why”. Buyers will quickly switch off to suppliers that just want to talk about themselves. They want you show them how your solution solves their problems. The halcyon days of the B2B sales rep on the road have long gone. Buyers are online and they have control of […]
5 Useful Things You Can Do When Business is Quiet
“Never let a serious crisis go to waste. And what I mean by that is it’s an opportunity to do things you think you could not do before.” Rahm Emanuel At a time when most businesses – large or small – are fearing for their future, the title of this piece may seem to be […]
