Are you looking for a career change? Or perhaps writing has always been a passion you’ve wished to follow? Well, we’ve got you covered. Here’s our guide on how to become a copywriter in the UK. The copywriting landscape Following the coronavirus pandemic, the freedom of working from home and making your own hours … Read More
“You can’t make decisions based on fear and the possibility of what might happen” – Michelle Obama
“We’re great and here are the reasons why”. Buyers will quickly switch off to suppliers that just want to talk about themselves. They want you show them how your solution solves their problems.
When it comes to SEO copywriting, the content that ranks best in search engine results pages (SERPS) is written with an SEO mindset, but it’s not written JUST for Google. It may sound like a subtle distinction, but it’s one that really matters. Google wants you to write quality content that its users trust will … Read More
Big Star Copywriting pick our 10 favourite copywriting books – the perfect starting point for content creators and marketeers everywhere.
The techniques that a copywriter uses to generate ideas are a great way to spark your creative writing too.
Are you the habitual ‘track changes’ user? Try these alternative ways of giving feedback that get the most (and the best) from your copywriter.
If you’re thinking about employing a copywriter, you need to read this first