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Big Star Copywriting

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Copywriting Training

How to become a Copywriter (UK)

19th August 2021Copywriting, Copywriting Training, Freelance Copywriting
How to become a Copywriter (UK)

Are you looking for a career change? Or perhaps writing has always been a passion you’ve wished to follow? Well, we’ve got you covered. Here’s our guide on how to become a copywriter in the UK.   The copywriting landscape Following the coronavirus pandemic, the freedom of working from home and making your own hours … Read More

How to write a business report

29th June 2021Business Tips, Copywriting, Copywriting Training, Insurance Copywriting, Legal Copywriting, Strategy
How to write a business report

“You can’t make decisions based on fear and the possibility of what might happen” – Michelle Obama

Our top 10 tips for effective B2B copywriting – How to write for a B2B brand

29th June 2021B2B, Branding & Brand Story, Copywriting, Copywriting Training
Our top 10 tips for effective B2B copywriting – How to write for a B2B brand

“We’re great and here are the reasons why”.  Buyers will quickly switch off to suppliers that just want to talk about themselves. They want you show them how your solution solves their problems.

SEO copywriting – How to optimise your writing for search engines

6th May 2021Copywriting Training, SEO, SEO Copywriting
SEO copywriting – How to optimise your writing for search engines

When it comes to SEO copywriting, the content that ranks best in search engine results pages (SERPS) is written with an SEO mindset, but it’s not written JUST for Google. It may sound like a subtle distinction, but it’s one that really matters. Google wants you to write quality content that its users trust will … Read More

10 Must Read Copywriting and Content Creation Books

16th October 2014Copywriting, Copywriting Training

Big Star Copywriting pick our 10 favourite copywriting books – the perfect starting point for content creators and marketeers everywhere.

The right way to give feedback to a copywriter

16th January 2012Copywriting, Copywriting Training

Are you the habitual ‘track changes’ user? Try these alternative ways of giving feedback that get the most (and the best) from your copywriter.

In-house copywriter or copywriting agency? Part one…

2nd November 2011Copywriting, Copywriting Agency, Copywriting Training, Freelance Copywriting

If you’re thinking about employing a copywriter, you need to read this first

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