How to become a Copywriter (UK)
Are you looking for a career change? Or perhaps writing has always been a passion you’ve wished to follow? Well, we’ve got you covered. Here’s our guide on how to become a copywriter in the UK. The copywriting landscape Following the coronavirus pandemic, the freedom of working from home and making your own hours as […]
How to write a business report
“You can’t make decisions based on fear and the possibility of what might happen” – Michelle Obama An objective, well-researched business report will help you make data-driven decisions that make you less vulnerable to things going wrong. With the right brief, research and data at their fingertips, a good copywriter will present the authority of […]
Our top 10 tips for effective B2B copywriting – How to write for a B2B brand
“We’re great and here are the reasons why”. Buyers will quickly switch off to suppliers that just want to talk about themselves. They want you show them how your solution solves their problems. The halcyon days of the B2B sales rep on the road have long gone. Buyers are online and they have control of […]
SEO copywriting – How to optimise your writing for search engines
When it comes to SEO copywriting, the content that ranks best in search engine results pages (SERPS) is written with an SEO mindset, but it’s not written JUST for Google. It may sound like a subtle distinction, but it’s one that really matters. Google wants you to write quality content that its users trust will […]
10 Must Read Copywriting and Content Creation Books
Big Star Copywriting pick our 10 favourite copywriting books – the perfect starting point for content creators and marketeers everywhere.
The right way to give feedback to a copywriter
Are you the habitual ‘track changes’ user? Try these alternative ways of giving feedback that get the most (and the best) from your copywriter.
In-house copywriter or copywriting agency? Part one…
If you’re thinking about employing a copywriter, you need to read this first
