Power up your email marketing

22nd February 2016Content Marketing, Content Strategy, Email Copywriting

Email marketing can be an incredibly powerful tool in your business’ communications arsenal. But there’s that word – ‘can’. If you just set up an email marketing campaign, tick it off your never-ending to do list and forget about it, it’s unlikely you’ll ever get anywhere close to fulfilling its potential. As the months go by and you see little in the way of results, it may be easy to say, “oh well, email marketing wasn’t for us,” and leave it there.

Yet again, research shows customers prefer email

21st May 2014Email Copywriting

It seems like every other month, we’re told that The Next Big Thing is the next big thing. This is especially true of the online / content marketing / social media world of today. But what is really working for brands and what do customers really prefer? Well, I’m here to say (yet again) it’s … Read More

What can you do to keep your email subscribers hooked?

22nd April 2014Email Copywriting

Getting hold of people’s email addresses and getting their permission to become email subscribers is just the first step of email marketing. Getting them to actually read them is the next. Once you’ve got them reading your marketing emails, the trick is to keep them interested, and deter them from clicking on that pesky ‘unsubscribe’ … Read More

Five ways to get great results from your email marketing

30th January 2014Email Copywriting

Email marketing is a vital component of many businesses’ wider marketing strategies, and one which can deliver results in the form of valuable conversions. Of course though, for every email that’s actually read, there are many more which are either ignored or immediately deleted. The trick lies in maximising the number that are read, and … Read More