Welcome to our email copywriting tips and tricks guide. The Covid-19 pandemic has permanently and positively changed email marketing. As the world relied even more on the internet to stay connected, brands and businesses also accelerated their digital initiatives to unite with their customers while we all stayed at home. And alongside social media and … Read More
Your inbox competition is fierce. As the world goes online, the maths are simple. More businesses are simply sending more emails to keep their businesses front of mind and their subscribers engaged. Email marketing is still your most solid bridge to your customers. But it can quickly become your weakest link if nobody is reading … Read More
You’ve worked hard to build your email subscriber list. You’ve probably invested in marketing automation software. But are you worried that you’re wasting time sending newsletters because you’re not seeing the results you hoped you would? Does that sound like you? You and your team are busy running your online shop, fulfilling orders and supporting … Read More
“Content Marketing is all the Marketing that’s left.” Seth Godin If you want your online business to succeed, you have to invest in content marketing. But, with uncertain times ahead and online competition becoming ever steeper, you need to squeeze every last drop out of your content investment. We’ll show you how. Repost your content … Read More
Despite the meteoric rise of its cooler siblings, email marketing is going nowhere, and continues to provide businesses with a significantly higher ROI than any other marketing channel (Campaignmonitor). With email, possibly more than any other marketing channel, the devil is in the detail. And timing is the most important detail of all. Here, we … Read More
“The test messages were entirely forgettable. . . . Most likely the first message was QWERTYIOP or something similar” – Ray Tomlinson Tomlinson in 1971 was the first person ever to send an email. He sent the message to himself. Fast forward almost 50 years and you don’t need to stray far from your own … Read More
Email marketing can be an incredibly powerful tool in your business’ communications arsenal. But there’s that word – ‘can’. If you just set up an email marketing campaign, tick it off your never-ending to do list and forget about it, it’s unlikely you’ll ever get anywhere close to fulfilling its potential. As the months go by and you see little in the way of results, it may be easy to say, “oh well, email marketing wasn’t for us,” and leave it there.
Copywriters must know both sides of this issue, so that clients make a well-informed choice. So, how do you handle email and phone numbers on your website?