Your inbox competition is fierce. As the world goes online, the maths are simple. More businesses are simply sending more emails to keep their businesses front of mind and their subscribers engaged. Email marketing is still your most solid bridge to your customers. But it can quickly become your weakest link if nobody is reading … Read More
Email Copywriting
How to write effective eCommerce newsletters
You’ve worked hard to build your email subscriber list. You’ve probably invested in marketing automation software. But are you worried that you’re wasting time sending newsletters because you’re not seeing the results you hoped you would? Does that sound like you? You and your team are busy running your online shop, fulfilling orders and supporting … Read More
7 ways to make your content investment go further
“Content Marketing is all the Marketing that’s left.” Seth Godin If you want your online business to succeed, you have to invest in content marketing. But, with uncertain times ahead and online competition becoming ever steeper, you need to squeeze every last drop out of your content investment. We’ll show you how. Repost your content … Read More
How Often Should You Be Emailing Your Newsletter List?
Despite the meteoric rise of its cooler siblings, email marketing is going nowhere, and continues to provide businesses with a significantly higher ROI than any other marketing channel (Campaignmonitor). With email, possibly more than any other marketing channel, the devil is in the detail. And timing is the most important detail of all. Here, we … Read More
5 ways to make your eCommerce emails dramatically better
“The test messages were entirely forgettable. . . . Most likely the first message was QWERTYIOP or something similar” – Ray Tomlinson Tomlinson in 1971 was the first person ever to send an email. He sent the message to himself. Fast forward almost 50 years and you don’t need to stray far from your own … Read More
Power up your email marketing
Email marketing can be an incredibly powerful tool in your business’ communications arsenal. But there’s that word – ‘can’. If you just set up an email marketing campaign, tick it off your never-ending to do list and forget about it, it’s unlikely you’ll ever get anywhere close to fulfilling its potential. As the months go by and you see little in the way of results, it may be easy to say, “oh well, email marketing wasn’t for us,” and leave it there.
How email copywriting fits into the email marketing lifecycle
How email copywriting fits into the email marketing lifecycle – how good copywriting affects every stage of your email marketing campaign.
Yet again, research shows customers prefer email
It seems like every other month, we’re told that The Next Big Thing is the next big thing. This is especially true of the online / content marketing / social media world of today. But what is really working for brands and what do customers really prefer? Well, I’m here to say (yet again) it’s … Read More
What can you do to keep your email subscribers hooked?
Getting hold of people’s email addresses and getting their permission to become email subscribers is just the first step of email marketing. Getting them to actually read them is the next. Once you’ve got them reading your marketing emails, the trick is to keep them interested, and deter them from clicking on that pesky ‘unsubscribe’ … Read More
Email copywriting: How to write a winning call-to-action
Email copywriting is a lot like direct mail copywriting. Here are some of the classic copywriting techniques to help your emails convert.
Email copywriting: Writing the perfect subject line
The priority for email copywriting is getting the email opened in the first place. Find out how you can write better subject lines with a little change of focus.
Email copywriting 101: Building a list
It’s the first step in email copywriting, getting that valuable email address. Find out how we pull apart the steps in email marketing to give customers (and your business) the best we can offer.
Why email copywriting is so important
Good email copywriting presents a greater opportunity than either social media or search. See for yourself.
Website Copywriting Dissected: Contact pages need a copywriter too Part 2 – Email addresses and phone numbers
Copywriters must know both sides of this issue, so that clients make a well-informed choice. So, how do you handle email and phone numbers on your website?
Website copywriting dissected: Why would anyone want to give YOU their email address?
Your customers want your great information. So, use it to your advantage.