“The test messages were entirely forgettable. . . . Most likely the first message was QWERTYIOP or something similar” – Ray Tomlinson Tomlinson in 1971 was the first person ever to send an email. He sent the message to himself. Fast forward almost 50 years and you don’t need to stray far from your own … Read More
Email marketing can be an incredibly powerful tool in your business’ communications arsenal. But there’s that word – ‘can’. If you just set up an email marketing campaign, tick it off your never-ending to do list and forget about it, it’s unlikely you’ll ever get anywhere close to fulfilling its potential. As the months go by and you see little in the way of results, it may be easy to say, “oh well, email marketing wasn’t for us,” and leave it there.
How email copywriting fits into the email marketing lifecycle – how good copywriting affects every stage of your email marketing campaign.
It seems like every other month, we’re told that The Next Big Thing is the next big thing. This is especially true of the online / content marketing / social media world of today. But what is really working for brands and what do customers really prefer? Well, I’m here to say (yet again) it’s … Read More
Getting hold of people’s email addresses and getting their permission to become email subscribers is just the first step of email marketing. Getting them to actually read them is the next. Once you’ve got them reading your marketing emails, the trick is to keep them interested, and deter them from clicking on that pesky ‘unsubscribe’ … Read More
Email copywriting is a lot like direct mail copywriting. Here are some of the classic copywriting techniques to help your emails convert.
Email newsletter copywriting can stagnate quickly if it’s only about ‘news.’ Take a look at some of our copywriting ideas to re-ignite your email list.
The priority for email copywriting is getting the email opened in the first place. Find out how you can write better subject lines with a little change of focus.
It’s the first step in email copywriting, getting that valuable email address. Find out how we pull apart the steps in email marketing to give customers (and your business) the best we can offer.
Good email copywriting presents a greater opportunity than either social media or search. See for yourself.
Copywriters must know both sides of this issue, so that clients make a well-informed choice. So, how do you handle email and phone numbers on your website?
Your customers want your great information. So, use it to your advantage.