As a deadline-driven occupation becoming a successful web copywriter is about honing habits which make the best use of your time and skills.
As an experienced web copywriter I understand that there is a myriad of distractions competing to tempt you away from a particular project at any one time and that it isn’t always easy to stay focused.
But in order to become the best at what you do – writing high quality, engaging web copy that not only entices prospects back time and again but pays your bills – it is crucial to adopt productive web copywriting techniques.
Here are some good web copywriting habits to get into.
One web copywriting project at a time
Whilst our brains are capable of multi-tasking (and who doesn’t enjoy that feeling of ticking several things off a to-do list at once) neurological studies show that the brain works best at a single task.
Part of the scope of being a web copywriter is that you frequently need to juggle several projects at a time. If you find yourself jumping from one to another, or worse, extending deadlines, try focusing on one assignment at a time.
For example, if you have a series of blog posts to write, set aside one day a week purely for writing blog posts. Or if you are handling a number of client accounts, dedicate a day to working on one particular client’s projects.
By needing to switch gears less, you sharpen your focus and accomplish more in the time given.
Write during your ‘productivity peak’
Most successful writers prefer to write at certain times of day. Dickens used to write between 9am and 2pm before taking a long, vigorous walk to re-charge.
Do you find your words flow better first thing, or do you prefer to start writing late evening and work through to the early hours?
As a web copywriter it is important to pinpoint the time of day when you’re at your productive peak and build your day’s schedule around this time.
Time your web copywriting
Most web copywriters charge by the hour so it is vital to ensure these 60 minutes are as productive as possible or else diminish your hourly rate.
Everyone approaches writing differently so the key is finding what works for you and sticking to it. One of the ways I generate a substantial amount of copy in the least amount of time is by ‘free writing’.
Once you have thought about your theme and the angle you are going to take, you open a blank word document and start to write. If you have an impending deadline, you can ramp up the pressure by setting a time limit of 10, 20 or 30 minutes.
The main thing about this technique isn’t worrying about what your copy looks like, or how it sounds but to get everything down that you know about the subject.
Once your time is up you then edit your copy thoroughly – strengthening the structure and refining the words so that it reads like a piece of polished web copywriting.
If you are lacking inspiration, free-writing is also a good way to jump-start your brain into writing mode.
Break it down
As a web copywriter it is easy to understand why you might feel overwhelmed if you have been tasked with writing 15,000 words of web content in a few days.
Equally there can be days when producing a 500-word blog might feel like pulling teeth.
Whatever size project you are presented with, you can write more productively by breaking your content into smaller, manageable sections.
If you have to write a number of web pages for example, break it down into the relevant pages, setting yourself a goal of completing so many pages a day.
Or if you are writing a blog post, draw up a skeleton outline of the post with three of four relevant section headings of the areas you want to cover. Then go back and fill in each section one at a time.
By outlining a simple structure you make the content more manageable, defining what area you are going to cover next – so you don’t panic when you get there – and also have the satisfaction of ticking off each page/section as you go.
To become a quicker, leaner copywriter, start some of these techniques today.
Do you have any tips for pushing your productivity? Let us know below.