A good marketing campaign can make or break a brand. Some will get consumers talking for years to come, others will fall flat, and there will be the few that miss the mark entirely, leaving customers wondering, “wtf was that?” Last year we saw it all, including the latter (Balenciaga, I’m looking at you). But … Read More
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20 essential skills every copywriter must have
Copywriting is an underrated art. Nearly anyone can string a few words together to create a sentence. And sometimes a sentence is all you need to effectively convey a message. But not everyone can craft a sentence that packs a punch; or one that will draw in your reader, keep them engaged and prompt them … Read More
How to write an instructional blog post
An instructional blog post is one of the most straightforward blog posts to master. And that is because it is your chance to write about something you know how to do well; it’s an opportunity to flex your expertise and build your authority in your chosen niche. But even if you know what to say, … Read More
The Different Types of Blogging – What will be popular in 2023?
Out of 1.9 billion websites in the world, there are more than 600 million blogs. You can find an answer to almost everything online; most of the time, Google will lead you to a branded blog. Each blog is home to countless thoughts, opinions and bites of wisdom. Blogs are undefeated in the ranks of … Read More
5 great duplicate content checkers
Duplicate content is an SEO no-no. It confuses search engines, leaving them unable to figure out which pages to prioritise in the rankings. It’s likely to deter potential customers as well. If a quick Google search results in pages and pages of very similar or the same content, you’d be pretty frustrated too. But there … Read More
How to write the perfect case study
We, as consumers, turn to our peers before making a purchasing decision. Whether we ask our friends or family if they’ve tried a product we are tempted to buy or look at online reviews to see if a service is worthwhile, what other people say about something is important. 82% of consumers read online reviews … Read More
How to write a call to action the right way (with examples)
Your call to action can make or break the success of your content marketing. And really, that’s a no-brainer – how can you expect consistent conversions when you don’t effectively tell potential customers to take action? But despite this, 70% of small business websites lack a call to action, and if you fall into this … Read More
How to devise the perfect blogging marketing strategy for your brand
Blogging is a top inbound marketing priority for 55% of content marketers. But creating a blogging strategy that delivers results is easier said than done. Too many people think blogging is an easy thing to do. Yes, a blog can cover pretty much anything you like – but a blog that holds any substance needs … Read More
Funny Copywriting Examples – How to use humour in your writing
Humour is a fantastic marketing tool; it’s a great way to connect with your audience and build a loyal customer base who buy into your brand’s personality. Despite Claude Hopkin’s well-known advice that brands should avoid humour (as he writes in his book Scientific Advertising,) businesses that use humour well can see positive results. However, … Read More
Grammar in SEO copywriting
Website grammar in SEO copywriting is crucial to making sure your content appeals to both your customers and search engines. Recent updates to how Google analyses content means that you can no longer rely on your copy mentioning your target keyword throughout. Instead, Google wants quality content, with a good user experience and that your … Read More
Identity crisis? 5 questions copywriters ask to find your brand DNA
Five questions a copywriting agency might ask to help you find your brand DNA
Why you need a guest blogging strategy and how to do it
There’s an age-old marketing debate around the importance of guest blogging. There are those who think a guest blogging strategy is a waste of time and resources. Then there are those who think it’s an important element of your content marketing strategy. Here at Big Star, we fall into the latter, alongside the 50% of … Read More
UX Copywriting – What is it and why does it matter?
What is UI or UX copywriting and why does it matter? User experience (UX) or User Interface (UI) copywriting is essential to any business that builds its brand online. A good user experience will help more people navigate your website and create those all-important sales. In this blog, we’re going to dig deep into UX/UI … Read More
How to keep producing content during the summer
Summer is a great time to plan out content for the end of the year. While Black Friday and Christmas might seem months away, they will come around fast and summer gives you the chance to get ahead – even if your staff are on holiday. We’re going to take you through how to keep … Read More
What you need to do BEFORE you start creating your website
Your website is your shop window; it entices people in, it shows the world what you are all about and it persuades potential customers to invest in the goods you have to offer. Your website needs to create a good impact – first impressions matter. It’s important to know what you should be doing before … Read More
7 of the Best Tone of Voice Examples
The majority of brands are making the most of their content marketing in 2022; in fact, according to the CMI, 66% of marketers are spending more on their content strategies compared to last year. Therefore, making an impression that lasts is crucial for developing brand loyalty. But how do you do it? You’ve got to … Read More
5 Creative Prompts to Help You with Corporate Copywriting
Corporate copywriting is synonymous with dry, heavy writing that’s free from any personality or brand flair. In fact, corporate copywriting often face ridicule in the face of conversational copy that engages the reader and tells a compelling story. Yet, when it’s done well, corporate copywriting can establish your authority and brand position to attract the … Read More
What is branded content and why is it an effective marketing strategy?
In an extremely competitive market, there is an increased need for brands and businesses to stand out, connect with their audiences and build customer loyalty. Branded content marketing is a great tool to help do this. It’s the best vehicle for marketers to bridge the gap between awareness and affinity, says the Content Marketing Institute. … Read More
How to create the perfect social media marketing plan
If you want to harness social media as part of your content marketing strategy then you need to create the perfect social media marketing plan. Social media platforms develop and change at speed making it difficult for brands to keep up. In this blog, we’re going to walk you through everything you need to consider … Read More
Our catalogue copywriting guide – How to improve your catalogue sales copy
Are print catalogues still relevant in 2022? Despite the rise of e-commerce, there is still a need for catalogues. Catalogues have the potential to showcase trends, show the products in action and importantly, break through the digital noise. Catalogues have a longer lifespan than marketing emails. For brands you love, flicking through their catalogue can … Read More
How to conduct a copywriting audit for your website
You’ve got a good website, your design is clean, and easy to navigate. Yet, you’re not getting much website traffic and, when you do, it’s not leading to the sales you want. It’s time to conduct a copywriting audit for your website and get it working for your business. Your website is the equivalent shop … Read More
17 reasons you need to invest in content marketing in 2023
Are you hesitating to invest energy and money into content marketing? Well, consider this: no one ever won a game of Monopoly by cautiously navigating around the board without buying Pall Mall, Park Lane, or a station or two. As a business owner, you may be playing a delicate financial balancing game. But, if you … Read More
How to find a copywriter for your business
Investing in your content marketing should be a priority for 2022. And why? It offers an impressive ROI with up to 6x more website conversions, it is crucial for a solid sales funnel, and when done right, it’s virtually guaranteed to improve your search ranking. For 14 more reasons why read this blog. But now … Read More
Empathy matters in copywriting – here’s how to show it
Do you know how to use empathy in your copywriting and marketing? Find out why empathy works and how to use it to help your prospects oyour brand.
Our Tips & Tricks for Stand-Out Email Copywriting
Welcome to our email copywriting tips and tricks guide. The Covid-19 pandemic has permanently and positively changed email marketing. As the world relied even more on the internet to stay connected, brands and businesses also accelerated their digital initiatives to unite with their customers while we all stayed at home. And alongside social media and … Read More