5 content marketing mistakes to avoid in 2020

15th January 2020Content Marketing

A recording artist like Kate Bush knows her audience. She’ll experiment, challenge and push boundaries with each new release. But her fans know that her distinct voice, artistry and sound mean that every album is unmistakably Kate. When you think about it, content marketing is no different really. Your business establishes its own distinct voice … Read More

5 reasons using a native copywriter will save you money

15th January 2020Content Marketing

“I cannot eat this bread, it is too stale” Shaun Bythell in Confessions of a Bookseller wryly wonders about the usefulness of this travel phrase from The English Tourist in Italy. Pretty useless phrases like this are comedy gold for comedians such as Bill Bailey and Adam Buxton too. But there is a serious point … Read More

How to create irresistible fashion copywriting that sells

13th December 2019Branding & Brand Story, Fashion & Apparel, Web Copywriting

In a world where consumers have virtually unlimited choice regarding what clothes they buy and where they get them from, to have a successful online fashion retail business you need to ensure that everything you do is exceptional. Your clothes, exceptional. Your deals, exceptional. But you also need people to know how exceptional your offering is. That means utilising fashion copywriting which is irresistible.

5 Ways Blogging Can Boost B2B Customer Retention

17th October 2019Content Marketing

Blogging and customer retention aren’t often found in the same sentence in B2B content marketing plans. They probably won’t even be on the same page. In the relentless quest to find new customers, marketers often use blog posts to throw the kitchen sink at acquisition. But this hyper focus on attracting new customers often means … Read More

How to Make Your Food Copywriting Tastier

10th October 2019Food, Drink & Hospitality, Product Descriptions

As an online food retail business, you probably spend a long time either creating your own products to make them as mouth-wateringly delicious as they can be, or assembling the kind of product ranges that culinary dreams are made of. And that’s great, but people can’t taste your products through the screen, and unless they’ve sampled them before they really don’t know what they taste like or why they should buy them. For that reason, it really is critical that you invest in product descriptions which are every bit as tasty as the products themselves.

What You Should Expect From a Website Copywriter

29th August 2019Web Copywriting

Your website is more than an online elevator pitch. It’s a place where you share your brand story and show users how you make a difference. It’s a place where customers and prospects go to find solutions and information. They will probably only spend 10 to 20 seconds on a page. The design is the … Read More

How to Check For Duplicate Content

29th August 2019Content Marketing

While prevention is always better than cure, most businesses have published duplicate content in one form or another. The majority of brands do this by mistake. It’s unintentional and there are steps you can take to avoid repeating the same mistakes. There are tools to check for duplicate content so you can remedy any issues. … Read More

3 Of The Best Brand Monitoring Tools

29th August 2019Content Curation, Content Marketing, Content Strategy, SEO Copywriting, Social Media, Web Copywriting

Let’s start with what is pretty much a given. People are talking about your brand online whether you are listening or not. Consumers are sharing positive experiences and opinions on social media. They are sharing negative experiences and complaints. They may tag your brand to direct a comment. They may not bother. Few businesses can … Read More

How to Outsource Your Copywriting

29th August 2019Copywriting, Copywriting Agency

Content – a single word that has changed marketing strategies and consumer expectations on brand relationships for good. Purposeful content has become synonymous with the most effective marketing tactics. There has been a seismic shift away from sales messages to put customer information needs first. Businesses from all sectors are now required to create an … Read More

Blogs and Copyright – What You Need to Know

12th August 2019Blogging, Branding & Brand Story, Case Studies, Content Curation, Content Marketing, Copywriting Agency, Press Release Copywriting, SEO Copywriting

Blogs and copyright – what you need to know As a blogger there are steps you must take to ensure you are not infringing on the copyright protections of other people’s work. Content that is published online is no different when it comes to copyright protections that those that apply offline. We’ve quickly got on … Read More

Are Press Releases Still Relevant?

12th August 2019Blogging, Branding & Brand Story, Case Studies, Content Curation, Content Marketing, Copywriting Agency, Press Release Copywriting, SEO Copywriting

Are press releases still relevant in a digital world? As a PR pro, you’ll have seen lots of stories about how press releases are going the way of the dinosaurs. It’s been a big talking point in a digital world where algorithms have become the editors curating the content we all read online. But, take … Read More

What content should you be writing for your ecommerce business?

29th July 2019Blogging, Branding & Brand Story, Content Marketing, Content Strategy, Ecommerce, Product Descriptions, SEO Copywriting

In a recent post we discussed three ways that content can help an ecommerce business compete with Amazon. We talked about how unique, valuable content can help you standout by offering customers a differentiated experience. We thought it would be helpful to explore this further and take a look at the types of content that … Read More