Ok, so ‘content is king’ has become a huge cliché. But we need good clichés, especially when they’re true. “The reason that clichés become clichés is that they are the hammers and screwdrivers in the toolbox of communication.” ― Terry Pratchett Thanks, Terry. We miss you. Content is king. It’s also the kingdom and the … Read More
If words matter to your business (and they should) then finding the right person to write those words is as important as the steps you take to hire the rest of your team. Quality content is the heart of your marketing strategy: we’ll show you how to hire a copywriter who will keep it beating. If … Read More
Concrete list of tools to help you with your hash tag fueled campaign ranging from conference topics to content contribution.
Producing unique content that is optimised for SEO is part of a good copywriter’s DNA. Building a high quality website and sharing this valuable content is critical to the success of a brand’s marketing strategy. Showing the most relevant results to users is part of a search engine’s reason for being. When these three elements … Read More
Blogging and customer retention aren’t often found in the same sentence in B2B content marketing plans. They probably won’t even be on the same page. In the relentless quest to find new customers, marketers often use blog posts to throw the kitchen sink at acquisition. But this hyper focus on attracting new customers often means … Read More
When was the last time you checked in on a business blog and found the most recent post rustling among the tumbleweed that drifted across the page two years ago? Chances are this happens a lot. Regularly posting moreish content that makes readers want to come back time and time again is hard work. All … Read More
As an online food retail business, you probably spend a long time either creating your own products to make them as mouth-wateringly delicious as they can be, or assembling the kind of product ranges that culinary dreams are made of. And that’s great, but people can’t taste your products through the screen, and unless they’ve sampled them before they really don’t know what they taste like or why they should buy them. For that reason, it really is critical that you invest in product descriptions which are every bit as tasty as the products themselves.
Your website is more than an online elevator pitch. It’s a place where you share your brand story and show users how you make a difference. It’s a place where customers and prospects go to find solutions and information. They will probably only spend 10 to 20 seconds on a page. The design is the … Read More
While prevention is always better than cure, most businesses have published duplicate content in one form or another. The majority of brands do this by mistake. It’s unintentional and there are steps you can take to avoid repeating the same mistakes. There are tools to check for duplicate content so you can remedy any issues. … Read More
Let’s start with what is pretty much a given. People are talking about your brand online whether you are listening or not. Consumers are sharing positive experiences and opinions on social media. They are sharing negative experiences and complaints. They may tag your brand to direct a comment. They may not bother. Few businesses can … Read More
Content – a single word that has changed marketing strategies and consumer expectations on brand relationships for good. Purposeful content has become synonymous with the most effective marketing tactics. There has been a seismic shift away from sales messages to put customer information needs first. Businesses from all sectors are now required to create an … Read More
Blogs and copyright – what you need to know As a blogger there are steps you must take to ensure you are not infringing on the copyright protections of other people’s work. Content that is published online is no different when it comes to copyright protections that those that apply offline. We’ve quickly got on … Read More
Are press releases still relevant in a digital world? As a PR pro, you’ll have seen lots of stories about how press releases are going the way of the dinosaurs. It’s been a big talking point in a digital world where algorithms have become the editors curating the content we all read online. But, take … Read More
Guest author Ashley Hastings discusses different types of marketing communications and how to write them.
In a recent post we discussed three ways that content can help an ecommerce business compete with Amazon. We talked about how unique, valuable content can help you standout by offering customers a differentiated experience. We thought it would be helpful to explore this further and take a look at the types of content that … Read More
This is a question that can freeze search teams and copywriters in the SEO headlights. In truth, the answer is there are no hard and fast rules about content length. There is common ground when it comes to opinion and experience. The consensus is that longer content works the hardest in helping businesses rank higher … Read More
Are you thinking about throwing in the Twitter towel? Changing algorithms, fake news, rogue bots, trolls and reports of users closing accounts means there’s a perception the platform is losing its relevance and shine. Dig a little deeper though and user statistics show that there are still 326 million people using the network each month. … Read More
It’s not news that earned media outflanks paid media as an effective marketing tactic. It’s what 81% of marketers think too. While CMOs still rate owned media as a priority investment, brands are also quickly figuring out how earned media fits into their integrated marketing strategy. Businesses know how to run marketing campaigns on the … Read More
As an ecommerce business, how do you vie with Amazon, the world’s most valuable brand? Before we get onto this, let’s take a quick at how Amazon got to put its flag at the top of the summit. It wasn’t because of its products or its technology even. It got there, and is staying there, … Read More
Are you hesitating to invest energy and money into content marketing? Well, consider this: no one ever won a game of Monopoly by cautiously navigating around the board without buying Pall Mall, Park Lane, or a station or two. As a business owner, you may be playing a delicate financial balancing game. But if you … Read More
Creating the right content for the right people at the right time is the holy grail of content marketing. Understanding this bit is easy. But, when it comes to social media, how well do you understand what your target audience wants, so the content you produce earns its keep? How do you cut through the … Read More
Designing and developing an e-commerce website seems pretty straightforward, doesn’t it? Display the products and prices, provide a shopping cart and payment portals, and you’re done. Or are you? A simple e-commerce site may be easy enough to launch, but will it reach all your buyers at any time? With so many different shopping styles … Read More
There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. You’ve seen the data — you know that if you publish more, you’ll start to see more and more results. … Read More
Creating content for your blog is one of the core elements of any good digital marketing strategy. Blogs play a role in several different digital marketing channels, from search engine optimisation, email and newsletters, social media and even word-of-mouth. But how do you leverage the content that sits on your blog to drive more conversions? … Read More
Just because insurance is essential, it doesn’t mean that anyone wants to spend more time thinking about it than they absolutely have to. And although ignorance can be bliss, this isn’t the case with insurance. How can insurance companies use content marketing to engage with policyholders and prospective customers? Well, if truth be told it … Read More
