Are your travel blog posts struggling to take off? Read these travel article examples to inspire your writing
Some people travel the world and make a living out of it. Others write travel blogs to increase traffic to their brand’s website. Whatever reason leads you to share your experiences exploring the globe, here are our favourite travel article examples to inspire your writing. Why you need a blog on your travel site Travel […]
Ultimate Guide to Content Marketing
Chapters: What is content marketing, and how does it work? Content marketing should form an integral part of your brand’s marketing strategy. A report by Semrush, one of the leading content marketing Saas platforms, finds that content marketing can deliver five times more leads and a whopping 55% increase in website traffic. Plus, it costs up […]
Our Complete Travel Copywriting Guide – Selling a Destination with Words
“Live life with no excuses. Travel with no regret.” Oscar Wilde Over 80% of travel planning is done using the Internet. Year-on-year, this number is growing. As an online travel agent or holiday provider, everything you do needs to sell the dream. People want to see the world; they want to make memories. When holidays […]
How does AI Content Generation Work? A Complete Guide
It’s nearly been a year since ChatGPT entered the conversation, triggering AI to gain a permanent spot at the top of every marketer’s trends-to-watch list. After the release of the Open AI chatbot, other tech giants were quick to join the race with AI products that have the potential to change the game. Google released Bardearlier this year […]
Persuasive Copywriting Techniques to Level Up Your Writing
Copywriters exist to write great copy. And great copy exists to persuade its readers to act. The right words are the difference between successfully convincing a customer to depart with their cash and heading straight back to the search results. Everyone wants to increase their conversion rates and revenue, and persuasive copywriting is key. This […]
100 Fashion Blog Ideas to Inspire Your Fashion Writing Creativity
The success of the modern-day fashion industry relies on popular style trends. And at the centre of these trends are fashion bloggers. Since 2007, when the blogosphere began to skyrocket in size and influence, fashion bloggers have been at the forefront of events at global fashion weeks. They sway creative decisions made by brands and play a […]
20 Mouthwatering Food Description Examples to Inspire Your Food & Drink Copywriting
We’re all food lovers of some kind. There’s bound to be a favourite snack, meal or treat that springs to mind when your stomach starts to growl. We’re creatures of habit; we tend to stick to the flavours and tastes we know, making marketers’ work much more difficult. The food and drink scene is hard […]
What is Personal Branding? Benefits, Challenges and Examples
Consistent personal branding can change the trajectory of your career completely – not to be dramatic or anything, but I’ve seen it happen. And the key to personal branding that has the power to welcome these big opportunities is the name – it needs to be personal. Now, I’m talking about sharing pictures of your […]
How to Master B2B Copywriting: 10 Inspiring B2B Copywriting Examples
Copywriting exists in many different niches. There are words printed to support individuals, others crafted to persuade potential customers, and then there are the meticulous paragraphs written for the eyes of businesses needing your help. All are wound together by a simple similarity – they are words created with a particular purpose and for a […]
The eBook Potential: How to Write an eBook and Why
During the pandemic, eBook popularity took a giant leap. Maybe it was because we had more time to discover new things, or perhaps some of us turned lockdown boredom into an eagerness to learn. Either way, in 2020, British publishers saw eBook sales hit an all-time high. And today, even with the first COVID-19-induced lockdown a mere […]
I’m the Social Media Manager at Big Star and this is How I’m Using AI
I’m going to take you back to one evening in the latter part of last year. Wednesday 30th November 2022, to be exact. The weather was how you’d imagine it to be for the time of year in Devon – cold, grey and wet. And in full seasoned spirit, I was undoubtedly preparing to put up […]
10 types of marketing communication you should probably be using
We’re not here to sugarcoat things: content marketing can be challenging. With many different types of marketing communication at your disposal, choosing the right track to take is a pretty big decision. And if you don’t know what you’re doing or what each communication offers, it’s easy to get it wrong. Every marketing communication channel […]
5 Must-Know Tips for a killer Digital Marketing Plan
Digital marketing is a big old word. It’s also a word that’s thrown around a lot in this industry. And with many of its iterations, we seem to be losing the essence of what digital marketing is. By definition, digital marketing refers to a marketing campaign that appears on an electronic device – a phone, computer, […]
How Accurate is AI Copywriting in 2023? Our Thoughts
Since ChatGPT took the internet by storm late last year, AI has been the word on everybody’s lips and has divided the industry. While many marketers have run full force into embracing artificial intelligence’s possibilities, others are cautiously wondering what the fuss is about. And then there are the few who fear the rise of […]
Exploring AI Article Writing – Can a Machine Really Write a Good Blog Post?
AI has been the talk of the town for a while now – especially since OpenAI released ChatGPT in the latter part of last year. Marketers flocked to try out the tool at a feverishly quick pace, and as new features are introduced, we are left pondering the future of the industry as we know […]
Website Trust Score Explained
Appearing on the first page of SERPs is a content marketer’s goal. And with only 0.63% of Google searchers clicking on results from the second page, you can’t blame us. Users know that a higher rank means, more often than not, higher quality; if your content offers what it says on the tin, it will […]
Copywriting 101: Back to Basics Copywriting for Beginners
#Copywriting has over 306 million views on TikTok, and a large majority of the tagged videos dub copywriting as the next big side hustle that is set to make you thousands. With a want to break away from the 9-5, creators on the video-sharing app note that copywriting is an easy way to increase your […]
20 Examples of Marketing Campaigns That Were a Big Hit in 2022
A good marketing campaign can make or break a brand. Some will get consumers talking for years to come, others will fall flat, and there will be the few that miss the mark entirely, leaving customers wondering, “wtf was that?” Last year we saw it all, including the latter (Balenciaga, I’m looking at you). But […]
20 essential skills every copywriter must have
Copywriting is an underrated art. Nearly anyone can string a few words together to create a sentence. And sometimes a sentence is all you need to effectively convey a message. But not everyone can craft a sentence that packs a punch; or one that will draw in your reader, keep them engaged and prompt them […]
How to write an instructional blog post
An instructional blog post is one of the most straightforward blog posts to master. And that is because it is your chance to write about something you know how to do well; it’s an opportunity to flex your expertise and build your authority in your chosen niche. But even if you know what to say, […]
The Different Types of Blogging – What will be popular in 2023?
Out of 1.9 billion websites in the world, there are more than 600 million blogs. You can find an answer to almost everything online; most of the time, Google will lead you to a branded blog. Each blog is home to countless thoughts, opinions and bites of wisdom. Blogs are undefeated in the ranks of […]
5 great duplicate content checkers
Duplicate content is an SEO no-no. It confuses search engines, leaving them unable to figure out which pages to prioritise in the rankings. It’s likely to deter potential customers as well. If a quick Google search results in pages and pages of very similar or the same content, you’d be pretty frustrated too. But there […]
How to write the perfect case study
We, as consumers, turn to our peers before making a purchasing decision. Whether we ask our friends or family if they’ve tried a product we are tempted to buy or look at online reviews to see if a service is worthwhile, what other people say about something is important. 82% of consumers read online reviews […]
How to write a call to action the right way (with examples)
Your call to action can make or break the success of your content marketing. And really, that’s a no-brainer – how can you expect consistent conversions when you don’t effectively tell potential customers to take action? But despite this, 70% of small business websites lack a call to action, and if you fall into this […]
How to devise the perfect blogging marketing strategy for your brand
Blogging is a top inbound marketing priority for 55% of content marketers. But creating a blogging strategy that delivers results is easier said than done. Too many people think blogging is an easy thing to do. Yes, a blog can cover pretty much anything you like – but a blog that holds any substance needs […]
Funny Copywriting Examples – How to use humour in your writing
Humour is a fantastic marketing tool; it’s a great way to connect with your audience and build a loyal customer base who buy into your brand’s personality. Despite Claude Hopkin’s well-known advice that brands should avoid humour (as he writes in his book Scientific Advertising,) businesses that use humour well can see positive results. However, […]
Grammar in SEO copywriting
Website grammar in SEO copywriting is crucial to making sure your content appeals to both your customers and search engines. Recent updates to how Google analyses content means that you can no longer rely on your copy mentioning your target keyword throughout. Instead, Google wants quality content, with a good user experience and that your […]
Identity crisis? 5 questions copywriters ask to find your brand DNA
Five questions a copywriting agency might ask to help you find your brand DNA
Why you need a guest blogging strategy and how to do it
There’s an age-old marketing debate around the importance of guest blogging. There are those who think a guest blogging strategy is a waste of time and resources. Then there are those who think it’s an important element of your content marketing strategy. Here at Big Star, we fall into the latter, alongside the 50% of […]
UX Copywriting – What is it and why does it matter?
What is UI or UX copywriting and why does it matter? User experience (UX) or User Interface (UI) copywriting is essential to any business that builds its brand online. A good user experience will help more people navigate your website and create those all-important sales. In this blog, we’re going to dig deep into UX/UI […]
How to keep producing content during the summer
Summer is a great time to plan out content for the end of the year. While Black Friday and Christmas might seem months away, they will come around fast and summer gives you the chance to get ahead – even if your staff are on holiday. We’re going to take you through how to keep […]
What you need to do BEFORE you start creating your website
Your website is your shop window; it entices people in, it shows the world what you are all about and it persuades potential customers to invest in the goods you have to offer. Your website needs to create a good impact – first impressions matter. It’s important to know what you should be doing before […]
