Grammar in SEO copywriting

4th November 2022SEO Copywriting, Web Copywriting

Website grammar in SEO copywriting is crucial to making sure your content appeals to both your customers and search engines. Recent updates to how Google analyses content means that you can no longer rely on your copy mentioning your target keyword throughout. Instead, Google wants quality content, with a good user experience and that your … Read More

Why you need a guest blogging strategy and how to do it

23rd September 2022Content Marketing

There’s an age-old marketing debate around the importance of guest blogging. There are those who think a guest blogging strategy is a waste of time and resources. Then there are those who think it’s an important element of your content marketing strategy. Here at Big Star, we fall into the latter, alongside the 50% of … Read More

UX Copywriting – What is it and why does it matter?

9th September 2022Content Marketing

What is UI or UX copywriting and why does it matter? User experience (UX) or User Interface (UI) copywriting is essential to any business that builds its brand online. A good user experience will help more people navigate your website and create those all-important sales. In this blog, we’re going to dig deep into UX/UI … Read More

How to keep producing content during the summer

12th August 2022Content Marketing

Summer is a great time to plan out content for the end of the year. While Black Friday and Christmas might seem months away, they will come around fast and summer gives you the chance to get ahead – even if your staff are on holiday.  We’re going to take you through how to keep … Read More

7 of the Best Tone of Voice Examples

26th July 2022Copywriting

The majority of brands are making the most of their content marketing in 2022; in fact, according to the CMI, 66% of marketers are spending more on their content strategies compared to last year. Therefore, making an impression that lasts is crucial for developing brand loyalty. But how do you do it? You’ve got to … Read More

5 Creative Prompts to Help You with Corporate Copywriting

1st July 2022Content Marketing

Corporate copywriting is synonymous with dry, heavy writing that’s free from any personality or brand flair. In fact, corporate copywriting often face ridicule in the face of conversational copy that engages the reader and tells a compelling story. Yet, when it’s done well, corporate copywriting can establish your authority and brand position to attract the … Read More

How to create the perfect social media marketing plan

17th June 2022Social Media

If you want to harness social media as part of your content marketing strategy then you need to create the perfect social media marketing plan. Social media platforms develop and change at speed making it difficult for brands to keep up. In this blog, we’re going to walk you through everything you need to consider … Read More

How to conduct a copywriting audit for your website

27th May 2022Copywriting

You’ve got a good website, your design is clean, and easy to navigate. Yet, you’re not getting much website traffic and, when you do, it’s not leading to the sales you want. It’s time to conduct a copywriting audit for your website and get it working for your business. Your website is the equivalent shop … Read More

Our Tips & Tricks for Stand-Out Email Copywriting

1st March 2022Content Marketing, Email Copywriting

Welcome to our email copywriting tips and tricks guide. The Covid-19 pandemic has permanently and positively changed email marketing. As the world relied even more on the internet to stay connected, brands and businesses also accelerated their digital initiatives to unite with their customers while we all stayed at home. And alongside social media and … Read More

10 great ways to improve your copywriting skills

18th January 2022Copywriting

Perhaps you’re new to the world of Copywriting, or maybe you find yourself with time to spare and you’d like to level up your know-how. Either way, with thousands of resources online and a million things to read, knowing where to start when it comes to upskilling can be pretty daunting. But don’t sweat – … Read More

How to write an executive summary

15th December 2021B2B, Business Tips, Copywriting

Struggling to find the words for your executive summary? Don’t sweat – it can be one of the hardest parts of any business document to get right. We’ve got it covered – here is our detailed guide on how to write an executive summary.   But first, what is an executive summary? HubSpot defines an … Read More

What is website meta data? Everything you need to know

15th October 2021Content Marketing

If you’ve read any of our blog posts concerning SEO or website copywriting, you’ll have probably stumbled across the term ‘website meta data’ before. If you work in any aspect of digital marketing, you probably already know that it’s a vital component of any SEO strategy – but what exactly is meta data when it … Read More