Whether it is for your blog, service page or e-commerce store, category pages are essential for boosting your site’s SEO and user experience. A site with clear, user-friendly categories is more likely to rank high in searches and lead to conversions – a win-win for your business. We’ve made it easy for you – keep … Read More
What do we mean by native English copywriter? According to Stack Exchange, by definition, ‘a native speaker of English is someone who has learned and used English from early childhood. It does not necessarily mean that it is the speaker’s only language, but it means it is and has been the primary means of concept … Read More
With over 500 million products in stock and 4000 products sold every minute, Amazon is the largest online retailer on the planet. But with only 30% of shoppers reaching page two of search results, getting your products in those high-ranking spots is a fierce competition. Unfortunately, there are no shortcuts to hitting the top of … Read More
“You can’t make decisions based on fear and the possibility of what might happen” – Michelle Obama
“We’re great and here are the reasons why”. Buyers will quickly switch off to suppliers that just want to talk about themselves. They want you show them how your solution solves their problems.
When it comes to SEO copywriting, the content that ranks best in search engine results pages (SERPS) is written with an SEO mindset, but it’s not written JUST for Google. It may sound like a subtle distinction, but it’s one that really matters. Google wants you to write quality content that its users trust will … Read More
“People don’t buy features, they buy benefits. Your copy needs to get across three things: what the product does, how it is used and why people should buy it.”
“’Tone of voice reflects your brand personality, helps you connect with your audience, and makes you different from the rest’.” – SEMrush
“Create your own product description that’s original, longer, and richer than Amazon and you stand a chance of outperforming them on a search results page for the same product.”
“How can I say everything I need in such a short space?” This is a question that every rookie pay-per-click ad copywriter asks themselves. It can feel a bit like being a chef cooking for a banquet on a camping stove in a cupboard. It’s a tight squeeze. You’ve only got a few ingredients to … Read More
Your inbox competition is fierce. As the world goes online, the maths are simple. More businesses are simply sending more emails to keep their businesses front of mind and their subscribers engaged. Email marketing is still your most solid bridge to your customers. But it can quickly become your weakest link if nobody is reading … Read More
If SEO is part of your content strategy, and we guess it is because you are reading this post, then you’ll need to run regular health checks to make sure your site is optimised. Every content marketer ought to know that an optimised website is crucial attracting high quality organic traffic and providing a great … Read More
Are you worried that you’re not getting the right content in front of the right people at the right moment in their buyer journey? To achieve your content marketing goals you need to be able to use personas to target specific buyer types with tailored content. Enter: the Buyer Persona.
Whatever sector you’re in and whatever role you play in your company, accurate, effective and compelling written communications are a crucial factor in success. It might be a press release, a new product launch presentation, training materials for sales staff, product descriptions or any customer-facing copy – whatever you’re writing, good copy has the power … Read More
Know your customer. This is the first rule of content marketing. It’s a rule that most brands don’t follow. But the reasons businesses avoid developing customer personas are not borne out of an individualist streak to break the rules. It’s usually just down to a lack of know-how or the time to invest in working … Read More
You’ve worked hard to build your email subscriber list. You’ve probably invested in marketing automation software. But are you worried that you’re wasting time sending newsletters because you’re not seeing the results you hoped you would? Does that sound like you? You and your team are busy running your online shop, fulfilling orders and supporting … Read More
As a website owner, you’ll know that you need written content. And lots of it. Because a website without the right words is just a silent movie. Don’t get us wrong. We’re big fans of the old black and whites. But we’re doing the day job here. Words are our thing. It’s the words on … Read More
This question is one of the hardy perennials in the content marketing herbaceous border. This year is no different. Marketers, SEO ninjas and blog copywriters are always digging deep to find answers on the best inbound marketing strategies. And when it comes to whether you should still accept guest posts on your site, the answer … Read More
“Tell me what you eat, and I will tell you who you are” Jean Anthelme Brillat-Savarin I’m into food and drink. It’s no secret. I spend most of my time thinking what I’m going to have for my next meal. I’ve got a side hustle running a hipster catering company called More Gravy, I ran … Read More
“If people like you they will listen to you, but if they trust you, they’ll do business with you” – Zig Ziglar When was the last time you reviewed your website About page? If the answer is closer to ‘last year’ than ‘last week’, you’re not alone. Along with the Contact page, About is one … Read More
“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.” – Seth Godin Product descriptions are the cornerstone of your ecommerce store. Done well, they can increase sales, improve your organic traffic and even reduce return rates. But what exactly does a … Read More
“Great content is the best sales tool in the world.” – Marcus Sheridan Industry gurus are constantly waxing lyrical about the importance of content. It’s the king (Bill Gates). It’s the kingdom (Lee Odden). It’s the lifeblood of your marketing strategy (Neil Patel). If you own a website, you already know all this. But are … Read More
“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs You already know that your brand needs a strong tone of voice in order to stand out. This voice should be one which distinctively ‘sounds like’ your company – and you alone. It should also constantly reinforce your unique selling propositions … Read More
A 2019 survey by UENI found that 75% of UK small businesses did not have their own website. If this is you, read on. Businesses cite many reasons for not getting online. Here are five we hear most frequently (and why you need to re-think them): 1. “We already have more leads than we can … Read More
“The greatest danger in times of turbulence is not the turbulence — it is to act with yesterday’s logic.” Peter Drucker As COVID-19 storms through 2020, hurling our habits and treasured systems against the wall, we all know we have to change to survive. From the domestic adaptations needed to successfully work from home, to … Read More
