Identity crisis? 5 questions copywriters ask to find your brand DNA
Five questions a copywriting agency might ask to help you find your brand DNA
Brand Tone of Voice (and why consistency is everything)
“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs You already know that your brand needs a strong tone of voice in order to stand out. This voice should be one which distinctively ‘sounds like’ your company – and you alone. It should also constantly reinforce your unique selling propositions […]
How do two of today’s biggest digital travel booking firms tell their brand story?
Who are the giants of the digital travel world, and what can you do to compete? Here we look at two of the biggest – lastminute.com and booking.com – and examine how they communicate their brand stories.
Why and how to create a strong brand voice online
Whether your business is a small firm targeting customers in your immediate area, or a multinational giant with global reach, the creation of a strong brand voice is crucial to your success. Consumers today have access to an unparalleled level of choice via the internet, and if you don’t stand out from the crowd you […]
