Do you know how to use empathy in your copywriting and marketing? Find out why empathy works and how to use it to help your prospects oyour brand.
Whatever sector you’re in and whatever role you play in your company, accurate, effective and compelling written communications are a crucial factor in success. It might be a press release, a new product launch presentation, training materials for sales staff, product descriptions or any customer-facing copy – whatever you’re writing, good copy has the power […]
Content – a single word that has changed marketing strategies and consumer expectations on brand relationships for good. Purposeful content has become synonymous with the most effective marketing tactics. There has been a seismic shift away from sales messages to put customer information needs first. Businesses from all sectors are now required to create an […]
In copywriting and in life there are a variety of tried and tested techniques we all use when we wish to convince or compel an audience.
You wouldn’t try and do your own plumbing unless you had the expertise, so what makes you think you can be your own copywriter?
Big Star Copywriting pick our 10 favourite copywriting books – the perfect starting point for content creators and marketeers everywhere.
What does authenticity in copywriting mean and how can you produce sales content that people will actually pay attention to? We offer some tips.
Try this one simple trick for finding the perfect word every time. It beats any grammar guide or editor’s red pen and it’s the best way to know you are sending out error-free copy.
New copywriters are told to avoid negatives and focus on positives in their writing. Yet, some of the best attention-grabbing techniques are completely negative.
Are you the habitual ‘track changes’ user? Try these alternative ways of giving feedback that get the most (and the best) from your copywriter.
Whether you use a contact form or not, a copywriter can make sure your contact page connects with you with your reader.
Find out what makes a great question, and how to write one that contributes to making the sale.
Copywriting frequently asked questions (FAQ) is about conquering fear and doubt, not about questions like ‘what are your hours.’
What do you do if a client asks you to write their testimonial for them? It’s more common than you might think.
Website Copywriting Dissected: Testimonials and copywriting Part 1 – Do testimonials really need copywriting?
Testimonials make for great copywriting on your website. Find out how to ask the right questions to get the best quotes.
What format should you use for a case study? There’s really only one formula that works.
Are you hiding behind your website, or being social and making more sales?
Copywriting About Us pages might seem easy on the surface, but there is much to consider if you want them to perform well.
Why you need email sign ups, what goes in the box and how to write the email sign up call to action.
Ten tips on how to write a blog post in 15 minutes and start firing up the marketing potential of your blog.