Empathy matters in copywriting – here’s how to show it
Do you know how to use empathy in your copywriting and marketing? Find out why empathy works and how to use it to help your prospects oyour brand.
9 ways to INSTANTLY improve any written business communication
Whatever sector you’re in and whatever role you play in your company, accurate, effective and compelling written communications are a crucial factor in success. It might be a press release, a new product launch presentation, training materials for sales staff, product descriptions or any customer-facing copy – whatever you’re writing, good copy has the power […]
How to Outsource Your Copywriting
Content – a single word that has changed marketing strategies and consumer expectations on brand relationships for good. Purposeful content has become synonymous with the most effective marketing tactics. There has been a seismic shift away from sales messages to put customer information needs first. Businesses from all sectors are now required to create an […]
5 copywriting techniques that really work
In copywriting and in life there are a variety of tried and tested techniques we all use when we wish to convince or compel an audience.
Why hiring a copywriter is just like hiring a plumber (sort of)
You wouldn’t try and do your own plumbing unless you had the expertise, so what makes you think you can be your own copywriter?
10 Must Read Copywriting and Content Creation Books
Big Star Copywriting pick our 10 favourite copywriting books – the perfect starting point for content creators and marketeers everywhere.
Authenticity in sales copywriting – is it possible to sound ‘real’?
What does authenticity in copywriting mean and how can you produce sales content that people will actually pay attention to? We offer some tips.
What is the best grammar checker for copywriters?
Try this one simple trick for finding the perfect word every time. It beats any grammar guide or editor’s red pen and it’s the best way to know you are sending out error-free copy.
Why copywriters must get comfortable with negativity
New copywriters are told to avoid negatives and focus on positives in their writing. Yet, some of the best attention-grabbing techniques are completely negative.
The right way to give feedback to a copywriter
Are you the habitual ‘track changes’ user? Try these alternative ways of giving feedback that get the most (and the best) from your copywriter.
Website Copywriting Dissected: Contact Pages Need a Copywriter Too, Part 1 – To form or not to form
Whether you use a contact form or not, a copywriter can make sure your contact page connects with you with your reader.
Website Copywriting Dissected: Copywriting FAQs Part 2 – How to write great questions
Find out what makes a great question, and how to write one that contributes to making the sale.
Website Copywriting Dissected: Copywriting FAQs Part 1 – It’s not just a list of misplaced content
Copywriting frequently asked questions (FAQ) is about conquering fear and doubt, not about questions like ‘what are your hours.’
Website Copywriting Dissected: Testimonials and copywriting Part 2 – Can you write it for me?
What do you do if a client asks you to write their testimonial for them? It’s more common than you might think.
Website Copywriting Dissected: Testimonials and copywriting Part 1 – Do testimonials really need copywriting?
Testimonials make for great copywriting on your website. Find out how to ask the right questions to get the best quotes.
Website copywriting dissected: Case study copywriting Part 3 – Studying the body
What format should you use for a case study? There’s really only one formula that works.
Website copywriting dissected: Team pages Part 2 – Make contact
Are you hiding behind your website, or being social and making more sales?
Website copywriting dissected: About Us pages Part 1 – What is it all about?
Copywriting About Us pages might seem easy on the surface, but there is much to consider if you want them to perform well.
Website copywriting dissected: home pages Part 4 – Email sign up boxes
Why you need email sign ups, what goes in the box and how to write the email sign up call to action.
How to write a blog post in 15 minutes without breaking a sweat
Ten tips on how to write a blog post in 15 minutes and start firing up the marketing potential of your blog.
