In a world where consumers have virtually unlimited choice regarding what clothes they buy and where they get them from, to have a successful online fashion retail business you need to ensure that everything you do is exceptional. Your clothes, exceptional. Your deals, exceptional. But you also need people to know how exceptional your offering is. That means utilising fashion copywriting which is irresistible.
If you’re selling clothes and other fashion items online, then having highly stylish products that people actually want to buy should obviously be high on your list of priorities. But to stand out from the rest you also need to do everything you can to make those products appear as desirable as possible in your online store. That starts with having professional images of the clothes in question, but it doesn’t end there. Your textual content is every bit as important as the photographs of your products, and you should take some time to ensure that you’re getting it right. Here we take a look at how two of the UK’s top online fashion retailers are making their clothes appear even more desirable to web consumers.
A common pitfall for fashion brands online is that they fail to capitalise on this brand voice sufficiently in all online areas. They put all the hard work into creating and honing their brand voice on their actual website, but then they pull back and miss the opportunity to further cement their brand image through all channels available to them. Where should you be using your brand voice? Everywhere.
Fashion copywriting: What makes a product description ‘sizzle’?
Without personality, your website is just another soulless shop window amongst a near infinite amount of others vying for the attention of the fickle inhabitants of the internet. Whatever type of clothes you sell, you can make your brand stand out by giving it a personality that fits, and a fashion copywriter can help you do this. … Read More
These days a multi-pronged approach to online marketing is essential, and aside from your website itself, social media is rapidly becoming one of the most important channels to concentrate on. By building your social media presence you can spread your brand wider, draw further traffic towards your website and engage with your customers more effectively. A fashion copywriter can help … Read More
Having lots of people visiting your fashion retail website is clearly a step in the right direction, but unless they actually follow through and take action it’s wasted potential. Your content should entice and persuade visitors to explore your website and products, but it should also drive conversions and tell them how to take the next step. This is … Read More
Your blog is an excellent place to engage your customers and get them more involved in your fashion brand. It can help to build an ongoing relationship with them, and you may even learn more about what they want and what they think of your company. But to do that, you need your fashion copywriter to create killer … Read More
You don’t have to be a fashion copywriter to know that distributing press releases online can be a powerful way of getting the word out about your new range or special offer, and of increasing your website’s visibility. But not all press releases are created equal, so here are a few tips from a fashion copywriter on … Read More
Your products are the lifeblood of your business, so it makes sense to spend a little time crafting excellent, engaging copy that will sell them effectively. When a new line of shoes or dresses comes in, don’t just stick the manufacturer’s standard copy up on your website – use these fashion copywriter tips to create your own unique product descriptions … Read More
Whether you’re selling shoes, dresses, t-shirts or a full range of clothes and fashion accessories online, the quality of your website will have a significant impact on your overall success. Creating the content yourself is always an option, but unless you have the time and the necessary skills it could be a big mistake. Here are five reasons why … Read More