Content strategy is the platform on which you build your web business.
Your website copywriting is what gets you higher rankings on search engines, persuades your customers to buy from you, builds long-term relationships and establishes you as an authority in your field. Content fuels success on social media, markets your product direct to your customers via email and sales letters. Finally, content can be valuable in itself, as an extra revenue stream.
We provide a content strategy service that helps you get more from your copywriting and can improve your rankings, improve your conversions and improve your retention.
All that will improve your bottom line.
We can provide the thought leadership, road map and resources to power your content marketing.
Copywriting that’s on message, every time.
Content strategy defines what channels you use to communicate with your customers and how frequently, what tone of voice you use in your web copywriting and what you do and don’t want to talk about. It ensures that every element of written communication coming from your company enhances your brand DNA in a way that is both natural and persuasive for your customers.
It can also cover other factors like how you measure success, what messages you put out in a crisis, how to use social media most effectively, whether you need copywriting training to make sure staff are “on message”.
Putting content in the driving seat.
Our most successful copywriting work has been based on providing insight and advice on how best to use content to deliver maximum results. Increasingly businesses are requiring that content - and therefore your copywriter - leads online marketing, deciding what you want to say and who you want to say it to before engaging search agencies, PR and other internet marketing specialists.
Copywriting + strategy = a powerful combination.
If brand story is about identifying the essence of your business, content strategy is about how you communicate that message to your customers. When used by a skilled copywriter they can create dramatic, positive changes in your marketing. It’s a highly effective combination that can help you develop powerful, enduring relationships with your customers.