Five Steps to content marketing excellence

For many businesses, the success of their online efforts is closely tied to the success of their content marketing strategy. As a copywriting agency this is something that we have a substantial amount of experience in, so we wanted to share with you these five quick steps that you can take to achieve content marketing […]

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What makes good e-commerce content great?

What does great e-commerce content look like?

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Sources of inspiration: Where to find original ideas for your online content

Sources of inspiration: Where to find original ideas for your online content If you’re going to keep people (and the search engines) interested in your website then you need to create a constant flow of content. But it can’t just be any old content, and the following types may do you more harm than good: […]

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Fashion copywriting: What makes an effective product description?

Fashion copywriting: What makes a product description ‘sizzle’?

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5 reasons why you should outsource product descriptions to the experts

Find out why outsourcing your product descriptions to an expert product copywriter might be your smartest move yet.

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Why travel businesses should prioritise content

Copywriting agencies can help online travel firms with essential content production

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Identity crisis? 5 questions copywriters ask to find your brand DNA

Five questions a copywriting agency might ask to help you find your brand DNA

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The heart of online marketing: Know yourself, know your audience

Online marketing is an interaction between you and your prospective customer. If you were feeling poetic you might call it a dance, but it’s really more like a conversation between a tradesman and a homeowner.

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How a copywriter can give your brand a voice

As a person, people recognise you not just by the way you look and dress, but by the way you speak. For a company, it’s no different. That’s where a brand copywriter can help.

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What the right web copywriter can reveal to you about your USP

A good web copywriter can find what makes your company special. Finding your USP and your brand story makes your content stand out online.

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