I have read beautifully written website copy that said nothing to me as a consumer except how much the business thought of itself. I’ve seen companies re-use competitors’ copy, changing it only slightly to suit their tone of voice (and to not get caught). In both extremes, and many cases in between, I always wonder […]
Any copywriter is happy to jump in at the last minute to write new copy but much better utilised when we join the process right from the beginning.
In the mad world of content marketing and copywriting, it’s a good day when you get ideas for your next piece of content for little. Let today, then, be a good day for you because where you get some content from might just get a little easier. I’m talking about content curation. Content curation defined […]
Journalists understand how to create engaging content that is shareable and builds a relationship with readers in ways that copywriters can learn from.
In our recent newsletter, we shared some essential content marketing tips. And, of course, as content marketing requires someone to write it, you might be wondering if you can possibly produce all the content you think you might need. In fact, you’re not alone. According to a recent report by the Content Marketing Institute: 55 […]
You’ve likely heard about (or read) a certain book that explains why some people are so successful at networking and gaining those all-important connections. Whatever your thoughts on the content, to me the advice in that seminal resource boils down to one simple truth that all copywriters must heed in their work: Be agreeable. What […]
If there is one thing that unites modern marketers it is the need for content. This need is so vast, that companies are sinking an ever-larger share of the marketing budget into creating content. Yet, no matter how organised and streamlined the process may be, there are still dry spells in the content creation cycle. […]
Calls to action should be targeted. (You know that already) Calls to action should be action-oriented. (Yep. You knew that too.) But how many options should you give someone? ‘Common’ sense might dictate many, if it’s a webpage they’re looking at. (I’d say have a single focus anyway while providing some options…) And then there’s […]
You want to write blog posts that people love to read, don’t you? We all want to be the voice that stops prospects and customers in their tracks and makes them think, don’t we? Our brand officers and marketing departments want us to create a stream of desirable content that search engines love, don’t they? […]
Hopefully you have already decided to rewrite those boring product descriptions that come with products in your ecommerce database. (You know, those default descriptions you see everywhere that make you want to scream into the computer with curses about originality and standing out from the crowd…) Perhaps you’ve even had a go at writing product […]