10 Must Read Copywriting and Content Creation Books

Big Star Copywriting pick our 10 favourite copywriting books – the perfect starting point for content creators and marketeers everywhere.

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Convert your website traffic into paying customers with these two “secret” copywriter tools

You create website content for two reasons. To increase your visibility in search. To capture the attention of your human audience and persuade them of the value of your products or services. Readability comes into play when considering both factors and can make a huge difference if you want to convert your website traffic into […]

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If you think you can’t write, you’re probably right (with apologies to Barry Feldman)

Why it pays to use a professional web copywriter if you want to communicate effectively online.

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How To Write An About Us Page: 4 Killer Tips

Telling your story is difficult – here are some tips on how to write an about us page that really gets your audience to listen to you.

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Long copy and web copywriting

Is long copy dead? One school of thought says “keep it short” but is there still a place for long copy in your web copywriting?

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Guardian columnist launches attack on content marketing: a rebuttal

Content marketing in 2014 isn’t about ‘tricks’ or overloading pages with keywords, it’s about providing people with information they can use and building solid reputations and relationships through trust.

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Get sensory with your copywriting

Have you ever read copywriting like this before? We are an innovative world-class leader in service solutions Yep. Bet you have. In fact, you’ve probably seen this text on anything from banks to grocers. The words themselves are so overused that they have lost any meaning. But they are out there, creeping into your subconscious […]

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Kes’ Copywriting Boot Camp: Lesson #1 – Motivation

As a web copywriter, you might struggle sometimes to get motivated to start your projects. Kes gives her tips on how to get motivated.

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4 sure-fire ways to spot lazy website copywriting

Maybe you’re looking out for competitors who are a little lazy with their website copywriting. Or maybe you just have a niggling feeling that there is something not quite right with the copy on a website you’re looking at. Here are (just) 4 of our top things to look out for. 1. The copy & […]

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Are you getting the most value out of your web copywriting?

The first step in understanding what you get out of copy is to assign a value to it. How much would you pay someone to read the page and do exactly what you asked them to do?

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