Insurance Marketing Case Study – Content Marketing for Park Insurance

13th October 2016Case Studies, Copywriting, SEO Copywriting

Working with an established insurance company has it’s own unique challenges and opportunities. Providing dynamic content marketing to Park Insurance not only meant understanding the difference between gap insurance and no claims protection (plus an array of other insurance products) it also meant understanding the company as a whole and its objectives. For example, Park … Read More

5 Restaurant Marketing Ideas That Get More Bookings

29th September 2016Food, Drink & Hospitality

With 80% of restaurants shutting down within five years of opening it’s not hard to see why businesses in the food industry need to be incredibly creative to stay afloat. Even the big hitters can no longer survive on reputation alone. For a modern day restaurant to keep thriving, continual digital marketing is a necessity. … Read More

The SEO Value Of Syndicated Press Releases

18th August 2016Press Release Copywriting, SEO Copywriting

Every company with a mature attitude to marketing wants to receive positive editorial in media publications. You can’t buy that kind of publicity. Although it won’t guarantee you headlines in your target publications, writing and distributing high-quality press releases should be part of your overall strategy if you want to make a start in PR. … Read More

A Sense Of Place – How The Best South West Destinations Created Award-winning Content

20th July 2016Content Strategy, Travel Copywriting

Departure Lounge It’s not enough to have stunning brochures, attractive websites and widespread advertising to stand out from the crowd. Potential visitors want to know what a destination is like from people, not places, and the best way to achieve this is through captivating travel content writing that engages your audience in meaningful ways. It’s … Read More

The Pain Of Product Descriptions

29th June 2016Copywriting, Product Descriptions

It’s hard. You’ve got dozens, hundreds or even thousands of pages of product description writing ahead of you. You know they can’t just be good, they’ve got to be great. You know they’ve got to appeal to your customers, to stand out from the noise, to speak to customers exactly where their desire is. But … Read More

How to Outsource Your Copywriting

25th May 2016Copywriting, Copywriting Agency

Today, businesses from all sectors are required to create an unparalleled level of content for the web. Here are some reasons why that’s the case: According to strategy guru’s Curve, “’Interesting content’ is cited as one of the top 3 reasons people follow brands on social media… B2B companies that blog only 1-2 times per month generate … Read More

5 Ways Your B2C Content Writing Is Changing In 2016

12th May 2016Content Marketing, Content Strategy, SEO Copywriting, Web Copywriting

In the many years that we’ve been producing web content, our copywriters have seen the medium change dramatically. This year is no different, and even though it’s only May, we’re already seeing considerable movement. Here we present five key ways that content writing is changing in 2016. Businesses are producing more content According to research … Read More

SEO copywriting – How to Write for Search in Four Simple Steps

6th May 2016SEO Copywriting

SEO copywriting has come a long way since the nineties when stuffing your content with keywords was as popular (and annoying) as MC Hammer. Today, it’s a continually evolving practice which shifts in line with what the major search engines (predominantly Google) are doing and emerging user trends. It’s important to keep up with the latest … Read More

Trends in travel content marketing

7th March 2016Travel Copywriting

In 2016, travel companies need to ensure that their content and the technological solutions that they implement are working together. In this article we look at the most recent developments in both, and how you can bring them together into a cohesive travel content marketing to send your online sales soaring.

Power up your email marketing

22nd February 2016Content Marketing, Content Strategy, Email Copywriting

Email marketing can be an incredibly powerful tool in your business’ communications arsenal. But there’s that word – ‘can’. If you just set up an email marketing campaign, tick it off your never-ending to do list and forget about it, it’s unlikely you’ll ever get anywhere close to fulfilling its potential. As the months go by and you see little in the way of results, it may be easy to say, “oh well, email marketing wasn’t for us,” and leave it there.

How to use blog metrics to measure the success of your posts

28th January 2016Blogging, SEO Copywriting

In 2016, having a successful blog can be one of the most important things for your business’ online presence. It can establish you as a trusted authority in your field, drive extra traffic to your website, and enable you to connect with your customers on another level. But just how do you measure the success of your blog?