Guardian columnist launches attack on content marketing: a rebuttal

Content marketing in 2014 isn’t about ‘tricks’ or overloading pages with keywords, it’s about providing people with information they can use and building solid reputations and relationships through trust.

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Get sensory with your copywriting

Have you ever read copywriting like this before? We are an innovative world-class leader in service solutions Yep. Bet you have. In fact, you’ve probably seen this text on anything from banks to grocers. The words themselves are so overused that they have lost any meaning. But they are out there, creeping into your subconscious […]

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Kes’ Copywriting Boot Camp: Lesson #1 – Motivation

As a web copywriter, you might struggle sometimes to get motivated to start your projects. Kes gives her tips on how to get motivated.

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4 sure-fire ways to spot lazy website copywriting

Maybe you’re looking out for competitors who are a little lazy with their website copywriting. Or maybe you just have a niggling feeling that there is something not quite right with the copy on a website you’re looking at. Here are (just) 4 of our top things to look out for. 1. The copy & […]

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Are you getting the most value out of your web copywriting?

The first step in understanding what you get out of copy is to assign a value to it. How much would you pay someone to read the page and do exactly what you asked them to do?

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When is the right time for a copywriter?

Any copywriter is happy to jump in at the last minute to write new copy but much better utilised when we join the process right from the beginning.

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Using content curation to beat the web copywriter blues

In the mad world of content marketing and copywriting, it’s a good day when you get ideas for your next piece of content for little. Let today, then, be a good day for you because where you get some content from might just get a little easier. I’m talking about content curation. Content curation defined […]

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Journalism skills for copywriters

Journalists understand how to create engaging content that is shareable and builds a relationship with readers in ways that copywriters can learn from.

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Is it time to hire a copywriter?

In our recent newsletter, we shared some essential content marketing tips. And, of course, as content marketing requires someone to write it, you might be wondering if you can possibly produce all the content you think you might need. In fact, you’re not alone. According to a recent report by the Content Marketing Institute: 55 […]

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How to win conversions and influence clicks with copywriting

You’ve likely heard about (or read) a certain book that explains why some people are so successful at networking and gaining those all-important connections. Whatever your thoughts on the content, to me the advice in that seminal resource boils down to one simple truth that all copywriters must heed in their work: Be agreeable. What […]

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