How to win conversions and influence clicks with copywriting

You’ve likely heard about (or read) a certain book that explains why some people are so successful at networking and gaining those all-important connections. Whatever your thoughts on the content, to me the advice in that seminal resource boils down to one simple truth that all copywriters must heed in their work: Be agreeable. What […]

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Content sources you didn’t know you had

If there is one thing that unites modern marketers it is the need for content. This need is so vast, that companies are sinking an ever-larger share of the marketing budget into creating content. Yet, no matter how organised and streamlined the process may be, there are still dry spells in the content creation cycle. […]

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This one stat means you need laser-guided calls to action

Calls to action should be targeted. (You know that already) Calls to action should be action-oriented. (Yep. You knew that too.) But how many options should you give someone? ‘Common’ sense might dictate many, if it’s a webpage they’re looking at. (I’d say have a single focus anyway while providing some options…) And then there’s […]

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How to write blog posts that people love to read

You want to write blog posts that people love to read, don’t you? We all want to be the voice that stops prospects and customers in their tracks and makes them think, don’t we? Our brand officers and marketing departments want us to create a stream of desirable content that search engines love, don’t they? […]

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Signs of great product description copywriting

Hopefully you have already decided to rewrite those boring product descriptions that come with products in your ecommerce database. (You know, those default descriptions you see everywhere that make you want to scream into the computer with curses about originality and standing out from the crowd…) Perhaps you’ve even had a go at writing product […]

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Inspire confidence in your audience through content

Of all the things I think that I’m brilliant at, DIY is not one of them. There. I said it. Now that’s over with, I can explain how I was recently made so confident that I took apart my tumble dryer and replaced a broken tumble shaft. It was great web content I went to […]

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Breaking news: 3 steps to reduce copywriting panic

Does the idea of producing new content responding to recent events cause your palms to break out in a cold sweat? Are you unnaturally worried about how your business would respond to – or even capitalise on – breaking news in your sector? Well, you’re not alone. But you can settle the nerves and gain […]

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Oh yeah: headline copywriting for content success

This little piece of copywriting does all the heavy lifting, enticing your prospects and getting shared across social media channels.

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How copywriting and trust are interlinked

Copywriting is more closely linked than you might expect with how your customers trust your website, your brand and your business.

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Yet again, research shows customers prefer email

It seems like every other month, we’re told that The Next Big Thing is the next big thing. This is especially true of the online / content marketing / social media world of today. But what is really working for brands and what do customers really prefer? Well, I’m here to say (yet again) it’s […]

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