10 awesome things Google Analytics can tell you about your content

Successful content marketing relies on constant monitoring and adjustment. Here are 10 useful things that Google Analytics can tell you about your content.

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Nine copywriting fundamentals for blogging excellence

If you’re not writing blog content that your readers love then you’re wasting your time. Use these copywriting tips to write exceptional content.

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10 Must Read Copywriting and Content Creation Books

Big Star Copywriting pick our 10 favourite copywriting books – the perfect starting point for content creators and marketeers everywhere.

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Convert your website traffic into paying customers with these two “secret” copywriter tools

You create website content for two reasons. To increase your visibility in search. To capture the attention of your human audience and persuade them of the value of your products or services. Readability comes into play when considering both factors and can make a huge difference if you want to convert your website traffic into […]

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If you think you can’t write, you’re probably right (with apologies to Barry Feldman)

Why it pays to use a professional web copywriter if you want to communicate effectively online.

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How To Write An About Us Page: 4 Killer Tips

Telling your story is difficult – here are some tips on how to write an about us page that really gets your audience to listen to you.

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Long copy and web copywriting

Is long copy dead? One school of thought says “keep it short” but is there still a place for long copy in your web copywriting?

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Guardian columnist launches attack on content marketing: a rebuttal

Content marketing in 2014 isn’t about ‘tricks’ or overloading pages with keywords, it’s about providing people with information they can use and building solid reputations and relationships through trust.

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Get sensory with your copywriting

Have you ever read copywriting like this before? We are an innovative world-class leader in service solutions Yep. Bet you have. In fact, you’ve probably seen this text on anything from banks to grocers. The words themselves are so overused that they have lost any meaning. But they are out there, creeping into your subconscious […]

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Kes’ Copywriting Boot Camp: Lesson #1 – Motivation

As a web copywriter, you might struggle sometimes to get motivated to start your projects. Kes gives her tips on how to get motivated.

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