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The heart of online marketing: Know yourself, know your audience

Online marketing is an interaction between you and your prospective customer. If you were feeling poetic you might call it a dance, but it’s really more like a conversation between a tradesman and a homeowner.

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Derryck Strachan - Big Star Copywriting, MD

How a copywriter can give your brand a voice

As a person, people recognise you not just by the way you look and dress, but by the way you speak. For a company, it’s no different. That’s where a brand copywriter can help.

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Can your web copywriter help you find your USP

What the right web copywriter can reveal to you about your USP

A good web copywriter can find what makes your company special. Finding your USP and your brand story makes your content stand out online.

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Derryck Strachan - Big Star Copywriting, MD

10 awesome things Google Analytics can tell you about your content

Successful content marketing relies on constant monitoring and adjustment. Here are 10 useful things that Google Analytics can tell you about your content.

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Nine copywriting fundamentals for blogging excellence

If you’re not writing blog content that your readers love then you’re wasting your time. Use these copywriting tips to write exceptional content.

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10 Must Read Copywriting and Content Creation Books

Big Star Copywriting pick our 10 favourite copywriting books – the perfect starting point for content creators and marketeers everywhere.

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Convert your website traffic into paying customers with these two “secret” copywriter tools

You create website content for two reasons. To increase your visibility in search. To capture the attention of your human audience and persuade them of the value of your products or services. Readability comes into play when considering both factors and can make a huge difference if you want to convert your website traffic into […]

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If you think you can’t write, you’re probably right (with apologies to Barry Feldman)

Why it pays to use a professional web copywriter if you want to communicate effectively online.

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How To Write An About Us Page: 4 Killer Tips

Telling your story is difficult – here are some tips on how to write an about us page that really gets your audience to listen to you.

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Long copy and web copywriting

Is long copy dead? One school of thought says “keep it short” but is there still a place for long copy in your web copywriting?

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