Fashion copywriting: What makes an effective product description?

Fashion copywriting: What makes a product description ‘sizzle’?

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5 reasons why you should outsource product descriptions to the experts

Find out why outsourcing your product descriptions to an expert product copywriter might be your smartest move yet.

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Why travel businesses should prioritise content

Copywriting agencies can help online travel firms with essential content production

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Identity crisis? 5 questions copywriters ask to find your brand DNA

Five questions a copywriting agency might ask to help you find your brand DNA

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The heart of online marketing: Know yourself, know your audience

Online marketing is an interaction between you and your prospective customer. If you were feeling poetic you might call it a dance, but it’s really more like a conversation between a tradesman and a homeowner.

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How a copywriter can give your brand a voice

As a person, people recognise you not just by the way you look and dress, but by the way you speak. For a company, it’s no different. That’s where a brand copywriter can help.

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What the right web copywriter can reveal to you about your USP

A good web copywriter can find what makes your company special. Finding your USP and your brand story makes your content stand out online.

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10 awesome things Google Analytics can tell you about your content

Successful content marketing relies on constant monitoring and adjustment. Here are 10 useful things that Google Analytics can tell you about your content.

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Nine copywriting fundamentals for blogging excellence

If you’re not writing blog content that your readers love then you’re wasting your time. Use these copywriting tips to write exceptional content.

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10 Must Read Copywriting and Content Creation Books

Big Star Copywriting pick our 10 favourite copywriting books – the perfect starting point for content creators and marketeers everywhere.

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