Content Sharing: Five things businesses can learn from the BBC

When it comes to getting their content shared, some websites have got it and others haven’t. But what’s the difference between a site that has its content shared daily on a global scale, and one which struggles to reach beyond Tina in accounting? To answer this question, it may help to take a closer look […]

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4 Ways Press Releases Build Your Online Brand

You spend a lot of time nurturing your brand, both online and off, so you know that the tools and tactics you choose will ultimately help or hinder your efforts. But where do online press releases come in? How does online PR (public relations) work together with your other brand efforts? Beyond crisis management, shouting […]

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Google: “Backlinks Matter”. Bing: “So Does Quality”.

If you want to know what really matters when it comes to SEO and what areas you should be focusing on in the development of your website, who better to ask than the search engines themselves? Google and Bing are generally quite tight-lipped about the exact specifications of their algorithms, but they do from time […]

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3 things you need to know to get the most out of your blog

Setting up a blog is easy enough, thanks to user-friendly services like WordPress and Blogger. But as with anything there are right and wrong ways to run a blog, and the results you achieve will be in large part due to the content you publish. With that in mind, here are three things to bear […]

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PR & Google Analytics: 3 data sets you need to know

If you want to utilise public relations (PR) in your content marketing mix, you are going to need to understand how to measure your activity to improve your future business. That means getting to grips with the data that PR people traditionally look for: new audiences, getting attention, building trust, and raising awareness. But what […]

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3 indispensable PR tools for the modern business

Apps and tools come and go, but there are some that are built to stick. Here are some of the PR tools we use (and some of our PR friends tell us they can’t live without). If you have any further mentions, let us know in the comments. 1. Twitter Public relations changed with social […]

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Five Ways to Turn Website Visitors into Customers

One of the greatest challenges for any webmaster is attracting traffic to his or her website. But even once the traffic is flowing freely and copiously towards your website, there remains one more significant challenge, and it’s a doozie: turning those visitors into paying customers or subscribers. Unless you can seal the deal repeatedly and […]

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Is your Digital Marketing Budget Reaching all the Right Areas?

In the past two decades, digital marketing has gone from being an exciting new suite of tools for businesses to promote themselves, to an essential part of any marketing strategy. And all signs suggest that it’s continuing to grow in importance to businesses. According to Econsultancy and Responsys’ ‘Marketing Budgets Report 2014’, 71% of businesses […]

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Guest Blogging & Relationship Building

As we explained in an earlier post, Google’s web spam team is looking to target the (questionable) practise of using low-quality article writing and ‘guest blogging’ as a means to get links back to your own website. Exactly how they are going to do this is speculation at best. But we’re not worried about these […]

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What is Guest Blogging Part 6 – Getting Guest Bloggers For Your Blog

As you get out there in your guest blogging strategy and start networking, writing content on other sites and generally making a name for yourself (and your business) within your marketplace, you’ll find that some bloggers out there would like you to reciprocate. Yes, you can build your own blog traffic and content up by […]

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