According to a Hubspot, 46% of people read blogs more than once a day. Marketers who prioritise blogging are 13 times ‘more likely to enjoy positive ROI’. If you weren’t already convinced about the importance of blogging, then you should be now. Here are a few more points from Hubspot for the unswayed: Companies that … Read More
Whatever sector your business operates in, the success of your website is to a great extent down to how well written and designed each individual page that makes it up is. The importance of this page or that page might differ somewhat depending on the exact nature of your business, but there are nonetheless certain … Read More
According to research by Marketing Cloud in 2015, 73% of marketers say that email marketing is integral to their business while 60% say that it is a ‘critical enabler’ of their products and services. Email newsletters can be a highly effective way of driving engagement with your clients or customers. They can be used to … Read More
For e-commerce sites, having product descriptions that are original, compelling and high quality can make a significant difference to the number of conversions you achieve. So if you’ve already invested time and money in your web design, your marketing, and your products themselves, it only makes sense that you should also invest the same care … Read More
By now you’re undoubtedly well aware of the fact that duplicate content is strictly a no no, both in terms of search engine optimisation and user experience.
In 2016, travel companies need to ensure that their content and the technological solutions that they implement are working together. In this article we look at the most recent developments in both, and how you can bring them together into a cohesive travel content marketing to send your online sales soaring.
Email marketing can be an incredibly powerful tool in your business’ communications arsenal. But there’s that word – ‘can’. If you just set up an email marketing campaign, tick it off your never-ending to do list and forget about it, it’s unlikely you’ll ever get anywhere close to fulfilling its potential. As the months go by and you see little in the way of results, it may be easy to say, “oh well, email marketing wasn’t for us,” and leave it there.
In 2016, having a successful blog can be one of the most important things for your business’ online presence. It can establish you as a trusted authority in your field, drive extra traffic to your website, and enable you to connect with your customers on another level. But just how do you measure the success of your blog?
Guest author Ashley Hastings discusses different types of marketing communications and how to write them.
Google’s on a mission to eliminate thin content. What is thin content and how do you avoid being penalised for it?
One of the fastest growing sources of additional sales is the Google Shopping platform and associated Product Listing Ads. Here we discuss how to create better product copywriting to maximise your sales.
You wouldn’t try and do your own plumbing unless you had the expertise, so what makes you think you can be your own copywriter?
According to figures released by StatisticBrain in 2015, a little over 148million travel bookings are made online every year, or 57% of all travel bookings. How many potential customers are you missing out on by having a mediocre travel content marketing strategy?
According to HubSpot, companies that blog get 55% more website visitors… 57% of all business have acquired a new customer through their company blog. So how can travel companies maximise the impact of their blog posts to get more business?
Are your written communication skills good enough? You could enrol in a course or employ a copywriting agency. However, all it takes to dramatically improve your written business communications instantly is a little knowledge and effort. And some tools.
In a world where consumers have virtually unlimited choice regarding what clothes they buy and where they get them from, to have a successful online fashion retail business you need to ensure that everything you do is exceptional. Your clothes, exceptional. Your deals, exceptional. But you also need people to know how exceptional your offering is. That means utilising fashion copywriting which is irresistible.
If you’re selling clothes and other fashion items online, then having highly stylish products that people actually want to buy should obviously be high on your list of priorities. But to stand out from the rest you also need to do everything you can to make those products appear as desirable as possible in your online store. That starts with having professional images of the clothes in question, but it doesn’t end there. Your textual content is every bit as important as the photographs of your products, and you should take some time to ensure that you’re getting it right. Here we take a look at how two of the UK’s top online fashion retailers are making their clothes appear even more desirable to web consumers.
A common pitfall for fashion brands online is that they fail to capitalise on this brand voice sufficiently in all online areas. They put all the hard work into creating and honing their brand voice on their actual website, but then they pull back and miss the opportunity to further cement their brand image through all channels available to them. Where should you be using your brand voice? Everywhere.
As an online food retail business, you probably spend a long time either creating your own products to make them as mouth-wateringly delicious as they can be, or assembling the kind of product ranges that culinary dreams are made of. And that’s great, but people can’t taste your products through the screen, and unless they’ve sampled them before they really don’t know what they taste like or why they should buy them. For that reason, it really is critical that you invest in product descriptions which are every bit as tasty as the products themselves.
Whatever sector you’re part of, if you want to be a recognisable and respected part of it, you need to build a solid brand story. If you want a place at the top of your particular food chain and you want conversions by the virtual bucket-load though, you need to make your brand story irresistibly compelling. It needs to suck customers in and make them say, “Yes! This company gets it, so I’m happy to give them my business.” Here are five steps to help your business achieve this goal.
If you’re considering taking on a copywriting agency or copywriter, you need to read this first.
How email copywriting fits into the email marketing lifecycle – how good copywriting affects every stage of your email marketing campaign.
In the sixteen years since he hit the nation’s TV screens as ‘The Naked Chef’, Jamie Oliver’s empire has grown to encompass 30 TV series, almost twenty cookbooks, five restaurant brands, cookery schools, kitchenware ranges and numerous apps. Worth an estimated £150million globally, Oliver’s stable of brands are respected throughout the world, and the attachment of the Jamie Oliver brand to a venue or product inspires confidence and seldom fails to generate a high level of interest. So what can food brands learn from this success?
Enemies and villains make stories more interesting, and interesting stories are stories that sell. So find your enemy and set about defeating it in your online marketing.
Who are the giants of the digital travel world, and what can you do to compete? Here we look at two of the biggest – lastminute.com and booking.com – and examine how they communicate their brand stories.