Ensuring your SEO copywriting appeals to search engines has moved far beyond strategically placed keywords. Google’s Panda and Penguin updates, Quality Score and ‘dwell time’ along with countless other factors that the main search engines use to determine content quality, mean that site ranking ultimately lies in providing a good end-user experience. Specifically, SEO copywriters need to focus on [...]
It seems like not a week goes by these days without some blog or other boldly proclaiming ‘SEO is dead’. If you’ve heard these rumours of its demise then you may well be wondering why you should invest your hard-earned money in SEO copywriting for your website. But just how much truth is there in these headline grabbing proclamations? [...]
A few weeks back, we wrote about how content marketing and copywriting has become a kind of content arms race. In that post, we wrote about how changes to the search engine algorithms have turned the whole practice of SEO copywriting on its head. No more keyword ‘stuffing’; finally the game is up and we’re [...]
Being an SEO copywriter is a delicate balancing act that involves pleasing human users and satisfying the search engines’ criteria for good, relevant content. But fortunately it’s not all guesswork, and there are certain ways of doing things that remain true for all content and across all the major search engines. Here for the uninitiated, we present a checklist [...]
The field of SEO copywriting is constantly changing, and so staying on top of the search engine results pages means staying abreast of the most recent developments. In addition to this, with such a large amount of variables to consider in search engine optimisation, if you’re an SEO copywriter there’s always something left to learn. If you’re relatively new [...]
Whether you’re an apprentice SEO copywriter or a student of advanced algorithmic theory, it never hurts to make sure you’re carrying out the fundamental SEO practices that drive traffic to your site.
What does ‘engagement’ mean to SEO copywriters and how do you create it? Find out about what makes a website engaging and how to write for it in your SEO copy.
Although it sounds exciting, we can’t all be rock stars. And I’m pretty sure that we only need one Doctor Who to protect the galaxy. So, what are the rest of us supposed to do for a living? If you or your client’s line of work doesn’t involve regularly throwing televisions out of windows or exterminating Daleks, [...]
Copywriting is all about using the power of words to achieve certain outcomes, and the role of the copywriter is to craft words and sentences into compelling copy. But some words have more power than others, and they’re not necessarily the ones you might think of. The two most powerful magic words are not yours… ..They are your customer’s. [...]
