As you get out there in your guest blogging strategy and start networking, writing content on other sites and generally making a name for yourself (and your business) within your marketplace, you’ll find that some bloggers out there would like you to reciprocate.
Yes, you can build your own blog traffic and content up by hosting your own guest bloggers.
Getting started with guest bloggers
The simplest way is to ask around in your network. Find out if any of the bloggers you connect with would like to write a guest post for your site. Some may not want to, but I’m willing to bet many will.
Managing your guest bloggers will take some careful forethought, but once you get going, you’ll start seeing why it’s a great strategy.
Write out your guest blog post requirements: how long do you want your guest blog posts to be? You should aim for something similar to your average blog post. But, you’ll want to think here about who will source the images for the post and how many (and where) will you link back to their website content. Think about the author profile you want to offer.
Update your blog platform: If you’re not already using a blog platform that allows multiple author profiles, then it’s time to switch. WordPress and its ilk offer you tools to create and manage several guest profiles, and you’ll be able to choose how and where these appear in your template.
Put up a guest blog post page
You’ll have already seen these as you looked for your own guest blogging opportunities. These are the public-facing pages that outline for potential writers exactly what you want in a post, and how you want to accept them. Once this gets indexed, be ready for the inflow.
Ensure your contributors do some of the leg work
It’s a lot of work taking ideas, reading posts, editing them and putting them online. You want to get maximum (traffic) benefit from accepting guest posts, and just as you will have been promoting your guest blog posts across your networks, you will want your guest bloggers to do the same.
Encourage your guest bloggers to promote their writing on your site through their social media networks – make this easy for them by ensuring your site has tools built-in to share this content easily and quickly.
Manage your contributors
No matter far you want to go with accepting guest bloggers, you will need to manage the submissions, guest bloggers, posts and statistics of the guest blog posts on your site. A spreadsheet (yes, that one again!) is your best friend, allowing you to monitor and manage submissions, contacts and the rejections you hand out.
Accepting guest blog posts can be a great way to engage with a wider network and give your audience access to a wider array of ideas.