Profile: Derryck Strachan

Derryck set up Big Star Copywriting in 2005 and has worked as a professional copywriter and marketer for nearly 25 years. Starting his career in the music industry at WEA Records (Warner Brothers) he's also written for BBC, Amazon, Rough Guides, Time Life, Tower Records, World Circuit Records, Frukt, and Heineken. These days he heads up large content projects for the likes of Thomas Cook, Ecco Shoes, Armani and NCP. The rest of the time he devotes to his family or writing about his passions - music, food, film and history.


Posts by Derryck

Does Anyone Actually Use Twitter Anymore?

02 Jul 2019
in categories: Content Curation, Content Marketing, Content Strategy, Social Media


3 ways content can help ecommerce businesses compete with Amazon

01 Jul 2019
in categories: Content Marketing, Content Strategy, Ecommerce


Why social media listening will supercharge your content strategy

13 Jun 2019
in categories: Content Marketing, Content Strategy, Social Media


How to Get Conversions From Your Blog

20 May 2019
in categories: B2B, Blogging, Content Marketing


18+ Articles That Show You How To Grow Your Business Social Media Following

28 Mar 2019
in categories: Content Marketing, Content Strategy, Social Media


How To Succeed in Increasing Your Social Media Following For Free

27 Mar 2019
in categories: Content Curation, Content Marketing, Content Strategy, Social Media


Your step-by-step guide to effective content curation

19 Mar 2019
in categories: Content Curation, Content Strategy


How to choose a domain name for your ecommerce business

19 Mar 2019
in categories: Branding & Brand Story, Ecommerce


Ecommerce SEO Checklist (Complete 2019 Guide)

29 Jan 2019
in categories: Ecommerce, Product Descriptions, SEO Copywriting


Online Copyright Law – the Complete Guide

08 Jan 2019
in categories: Intellectual Property, Web Copywriting


25+ tips to curate content like a pro

05 Dec 2018
in categories: Content Curation, Content Marketing, Social Media


B2B Content Marketing – How to Make It Work

13 Nov 2018
in categories: B2B, Content Marketing


These 12 Product Description Problems Are Destroying Your Conversion Rate (Here’s How to Rescue It)

03 Aug 2018
in categories: Blogging, Ecommerce, Fashion & Apparel, Product Descriptions


The 9 Step Guide to Writing a Blog in the Travel Industry

28 Jun 2018
in categories: Blogging, Travel Copywriting


5 great duplicate content checkers (2018 update)

08 May 2018
in categories: SEO Copywriting, Web Copywriting


12 Steps to Writing the Perfect Business Case Study

30 Mar 2018
in categories: Branding & Brand Story, Case Studies, Content Strategy, Web Copywriting


5 copywriting techniques that really work

26 Jun 2017
in categories: Copywriting, Web Copywriting


Digital Travel Marketing: 7 Things That’ll Help if You’re David v Goliath

09 May 2017
in categories: Travel Copywriting


5 Creative Prompts to Help You with Corporate Copywriting

24 Apr 2017
in categories: Branding & Brand Story, Copywriting


How To Write Great Content Even If You Feel Like An Utter Fraud

07 Dec 2016
in categories: Copywriting


Why Content Marketing Needs To Be Personal

23 Nov 2016
in categories: Content Marketing, Content Strategy, Copywriting, Copywriting Agency


Is Hiring A Copywriter Right For Your Business?

22 Nov 2016
in categories: Copywriting, Copywriting Agency


5 Restaurant Marketing Ideas That Get More Bookings

29 Sep 2016
in categories: Food, Drink & Hospitality


What Makes A Good Product Manager? 7 Ways To Sell More With Your Marketing Team

21 Sep 2016
in categories: Branding & Brand Story, Product Descriptions


What You Need To Know About Male Shopping Habits

04 Aug 2016
in categories: Content Marketing, Content Strategy, Fashion & Apparel


A Sense Of Place – How The Best South West Destinations Created Award-winning Content

20 Jul 2016
in categories: Content Strategy, Travel Copywriting


Why You Need A Top-Notch Travel Content Writer To Sell More Holidays

15 Jun 2016
in categories: Travel Copywriting


E-commerce Copywriting Tips: 5 Essentials That Will Make Your Products Sing

02 Jun 2016
in categories: Copywriting, Product Descriptions, Web Copywriting


How to Outsource Your Copywriting

25 May 2016
in categories: Copywriting, Copywriting Agency


SEO copywriting – How to Write for Search in Four Simple Steps

06 May 2016
in categories: SEO Copywriting


8 Steps to Launch Your Brand’s Blog into the Stratosphere

28 Apr 2016
in categories: Blogging, Branding & Brand Story


Website Copywriting 101: The Most Important Pages on Your Site and How to Write Them

21 Apr 2016
in categories: Copywriting, Web Copywriting