Blogs and Copyright – What You Need to Know

12th August 2019Blogging, Branding & Brand Story, Case Studies, Content Curation, Content Marketing, Copywriting Agency, Press Release Copywriting, SEO Copywriting

Blogs and copyright – what you need to know As a blogger there are steps you must take to ensure you are not infringing on the copyright protections of other people’s work. Content that is published online is no different when it comes to copyright protections that those that apply offline. We’ve quickly got on … Read More

Are Press Releases Still Relevant?

12th August 2019Blogging, Branding & Brand Story, Case Studies, Content Curation, Content Marketing, Copywriting Agency, Press Release Copywriting, SEO Copywriting

Are press releases still relevant in a digital world? As a PR pro, you’ll have seen lots of stories about how press releases are going the way of the dinosaurs. It’s been a big talking point in a digital world where algorithms have become the editors curating the content we all read online. But, take … Read More

Insurance Marketing Case Study – Content Marketing for Park Insurance

13th October 2016Case Studies, Copywriting, Insurance Copywriting, SEO Copywriting

Working with an established insurance company has it’s own unique challenges and opportunities. Providing dynamic content marketing to Park Insurance not only meant understanding the difference between gap insurance and no claims protection (plus an array of other insurance products) it also meant understanding the company as a whole and its objectives. For example, Park … Read More