By now you’re undoubtedly well aware of the fact that duplicate content is strictly a no no, both in terms of search engine optimisation and user experience.
Email marketing can be an incredibly powerful tool in your business’ communications arsenal. But there’s that word – ‘can’. If you just set up an email marketing campaign, tick it off your never-ending to do list and forget about it, it’s unlikely you’ll ever get anywhere close to fulfilling its potential. As the months go by and you see little in the way of results, it may be easy to say, “oh well, email marketing wasn’t for us,” and leave it there.
Google’s on a mission to eliminate thin content. What is thin content and how do you avoid being penalised for it?
According to figures released by StatisticBrain in 2015, a little over 148million travel bookings are made online every year, or 57% of all travel bookings. How many potential customers are you missing out on by having a mediocre travel content marketing strategy?
We live in an age in which there are thousands upon thousands of destinations for people to visit and almost as many companies who will take them there, accommodate them or handle all bookings on their behalf. With this much competition, if you’re part of the travel industry you need to do something extra special to stand out and get noticed online. Here we look at four ways that you can do just that.
In our last blog post we looked at how you can use infographics as a potent tool in your content marketing strategy. This week we’re going to explore the potential of eBooks for online marketing, and discuss how to use them to effectively promote your business and increase your brand exposure.
Infographics are a powerful way to quickly engage with your target audience. Here we take a look at why they should be a part of your content marketing.
All successful websites have a precisely defined content marketing strategy. Without one, you could spend considerable amounts of time and/or money on content without achieving much in the way of results or ROI. We regularly help businesses across a variety of sectors to crystallise and solidify a content marketing strategy that will work for them, and here we’d like to present you with five things to consider when formulating your content marketing strategy.
For many businesses, the success of their online efforts is closely tied to the success of their content marketing strategy. As a copywriting agency this is something that we have a substantial amount of experience in, so we wanted to share with you these five quick steps that you can take to achieve content marketing excellence.
Sources of inspiration: Where to find original ideas for your online content If you’re going to keep people (and the search engines) interested in your website then you need to create a constant flow of content. But it can’t just be any old content, and the following types may do you more harm than good: … Read More
Online marketing is an interaction between you and your prospective customer. If you were feeling poetic you might call it a dance, but it’s really more like a conversation between a tradesman and a homeowner.
Journalists understand how to create engaging content that is shareable and builds a relationship with readers in ways that copywriters can learn from.
If there is one thing that unites modern marketers it is the need for content sources. This need is so vast, that companies are sinking an ever-larger share of the marketing budget into creating content. Yet, no matter how organised and streamlined the process may be, there are still dry spells in the content creation … Read More
Of all the things I think that I’m brilliant at, DIY is not one of them. There. I said it. Now that’s over with, I can explain how I was recently made so confident that I took apart my tumble dryer and replaced a broken tumble shaft. It was great web content I went to … Read More
The importance of real time digital marketing & PR and the proliferation of digital tools and social networks have changed the skills your business needs to succeed with digital marketing. Don’t get us wrong, the traditional marketing skills are not dead – you still need to understand audiences and how to create a campaign. … Read More
The internet has changed the way that many businesses do business and think about online content. Over the past decade e-commerce has gone from being a buzzword to a global marketplace expected to be worth $1.5 trillion by the end of the year (http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575). There are millions of businesses cashing in on the opportunity to … Read More
When it comes to getting their content shared, some websites have got it and others haven’t. But what’s the difference between a site that has its content shared daily on a global scale, and one which struggles to reach beyond Tina in accounting? To answer this key content marketing question, it may help to take … Read More
There you were. Furiously writing away, creating your press releases. You knew that press releases come in different forms and you chose the best fit format. You even found the perfect press release distribution service for your launch release. It’s going to be great! Or is it? Here’s a quick list of 3 major things … Read More
Apps and tools come and go, but there are some that are built to stick. Here are some of the PR tools we use (and some of our PR friends tell us they can’t live without). If you have any further mentions, let us know in the comments. 1. Twitter Public relations changed with social … Read More
If you are at all interested in guest blogging and you haven’t yet read the post from the end of January by Google’s head of web spam, Matt Cutts, then you must do so now. In his post, Cutts declares ‘dead’ guest blogging for SEO purposes. And he’s right. The low-quality, poorly considered, and out … Read More
In the past two decades, digital marketing has gone from being an exciting new suite of tools for businesses to promote themselves, to an essential part of any marketing strategy. And all signs suggest that it’s continuing to grow in importance to businesses. According to Econsultancy and Responsys’ ‘Marketing Budgets Report 2014’, 71% of businesses … Read More
Many businesses (and people) choose this time of the year to start afresh with their content marketing, setting good content schedules and planning their first few posts. But ideas – like intentions – are fickle friends with us content people. We have them often, but they don’t always stick around to get the light of our … Read More
Unfortunately, the holidays are now over – we hope you had happy ones – and it’s time to get back on the ball. So sit down, grab a cuppa, and take in these 5 ways you can get ready to tackle mobile content marketing in the coming weeks. Why focus on mobile content? Well, in … Read More
In the past couple of years, content marketing has moved on from being the next big thing in digital marketing to being something that no business or online copywriter can afford to ignore. The question is no longer, “should we be engaged in content marketing,” it’s, “how can we keep up with the competition and … Read More
Whether you’re a hotel, a travel agency, or you’re renting out cottages, the internet can be a powerful tool for bringing in would-be customers and convincing them that your holiday is the one of their dreams. Setting up your website is just the start, and once you’ve cleared that hurdle you need to populate your site with great … Read More
If you’re running a property letting website or similar you may be wondering how you can increase your traffic and reach out to prospective clients. The simple answer is content marketing. Content marketing is exactly what it sounds like – the creation of content for the purposes of marketing and its dissemination over the internet. Such content may include … Read More
Are you putting enough effort into your site’s landing pages, or focusing your online marketing efforts elsewhere?
According to new research, what web users want is facts, facts, facts. But it’s not quite as simple as throwing a statistic into every paragraph you write…
There are some things people want when looking at content on a website, and some they definitely don’t. In order to be a good web copywriter you need to know the difference.
Here we take a close look at practical things you can do to get your copywriting ‘flywheel’ turning and keep it spinning.
It’s a new year, but the trends for 2013 were established back in 2012 with the big changes in search and the rise of content marketing.
Have you written some great posts in the past, but are unsure how to use them in your current content marketing? Here are a few ideas to help.