We live in an age in which there are thousands upon thousands of destinations for people to visit and almost as many companies who will take them there, accommodate them or handle all bookings on their behalf. With this much competition, if you’re part of the travel industry you need to do something extra special to stand out and get noticed online. Here we look at four ways that you can do just that.
Content Marketing
How to use eBooks to promote your online business
In our last blog post we looked at how you can use infographics as a potent tool in your content marketing strategy. This week we’re going to explore the potential of eBooks for online marketing, and discuss how to use them to effectively promote your business and increase your brand exposure.
Infographics: How to use them in your content marketing
Infographics are a powerful way to quickly engage with your target audience. Here we take a look at why they should be a part of your content marketing.
5 Questions To Ask When Creating Your Content Marketing Strategy
All successful websites have a precisely defined content marketing strategy. Without one, you could spend considerable amounts of time and/or money on content without achieving much in the way of results or ROI. We regularly help businesses across a variety of sectors to crystallise and solidify a content marketing strategy that will work for them, and here we’d like to present you with five things to consider when formulating your content marketing strategy.
Five Steps to content marketing excellence
For many businesses, the success of their online efforts is closely tied to the success of their content marketing strategy. As a copywriting agency this is something that we have a substantial amount of experience in, so we wanted to share with you these five quick steps that you can take to achieve content marketing excellence.
Sources of inspiration: Where to find original ideas for your online content
Sources of inspiration: Where to find original ideas for your online content If you’re going to keep people (and the search engines) interested in your website then you need to create a constant flow of content. But it can’t just be any old content, and the following types may do you more harm than good: … Read More
The heart of online marketing: Know yourself, know your audience
Online marketing is an interaction between you and your prospective customer. If you were feeling poetic you might call it a dance, but it’s really more like a conversation between a tradesman and a homeowner.
Journalism skills for copywriters
Journalists understand how to create engaging content that is shareable and builds a relationship with readers in ways that copywriters can learn from.
Content sources you didn’t know you had
If there is one thing that unites modern marketers it is the need for content sources. This need is so vast, that companies are sinking an ever-larger share of the marketing budget into creating content. Yet, no matter how organised and streamlined the process may be, there are still dry spells in the content creation … Read More
Inspire confidence in your audience through content
Of all the things I think that I’m brilliant at, DIY is not one of them. There. I said it. Now that’s over with, I can explain how I was recently made so confident that I took apart my tumble dryer and replaced a broken tumble shaft. It was great web content I went to … Read More
Top 5 must-have skills in digital marketing & PR
The importance of real time digital marketing & PR and the proliferation of digital tools and social networks have changed the skills your business needs to succeed with digital marketing. Don’t get us wrong, the traditional marketing skills are not dead – you still need to understand audiences and how to create a campaign. … Read More
Content marketing: how to leverage online content when you don’t sell online
The internet has changed the way that many businesses do business and think about online content. Over the past decade e-commerce has gone from being a buzzword to a global marketplace expected to be worth $1.5 trillion by the end of the year (http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575). There are millions of businesses cashing in on the opportunity to … Read More
Content Sharing: Five content marketing tips learned from the BBC
When it comes to getting their content shared, some websites have got it and others haven’t. But what’s the difference between a site that has its content shared daily on a global scale, and one which struggles to reach beyond Tina in accounting? To answer this key content marketing question, it may help to take … Read More
Do You Make These 3 Mistakes When Writing Your Press Releases?
There you were. Furiously writing away, creating your press releases. You knew that press releases come in different forms and you chose the best fit format. You even found the perfect press release distribution service for your launch release. It’s going to be great! Or is it? Here’s a quick list of 3 major things … Read More
3 indispensable PR tools for the modern business
Apps and tools come and go, but there are some that are built to stick. Here are some of the PR tools we use (and some of our PR friends tell us they can’t live without). If you have any further mentions, let us know in the comments. 1. Twitter Public relations changed with social … Read More
Can Guest Blogging Be Something More Than Search Engine Spam?
If you are at all interested in guest blogging and you haven’t yet read the post from the end of January by Google’s head of web spam, Matt Cutts, then you must do so now. In his post, Cutts declares ‘dead’ guest blogging for SEO purposes. And he’s right. The low-quality, poorly considered, and out … Read More
Is your Digital Marketing Budget Reaching all the Right Areas?
In the past two decades, digital marketing has gone from being an exciting new suite of tools for businesses to promote themselves, to an essential part of any marketing strategy. And all signs suggest that it’s continuing to grow in importance to businesses. According to Econsultancy and Responsys’ ‘Marketing Budgets Report 2014’, 71% of businesses … Read More
4 techniques to use today for generating content marketing ideas
Many businesses (and people) choose this time of the year to start afresh with their content marketing, setting good content schedules and planning their first few posts. But ideas – like intentions – are fickle friends with us content people. We have them often, but they don’t always stick around to get the light of our … Read More
5 Ways To Use Mobile Content Marketing In 2014
Unfortunately, the holidays are now over – we hope you had happy ones – and it’s time to get back on the ball. So sit down, grab a cuppa, and take in these 5 ways you can get ready to tackle mobile content marketing in the coming weeks. Why focus on mobile content? Well, in … Read More
Five Content Marketing Predictions for 2014
In the past couple of years, content marketing has moved on from being the next big thing in digital marketing to being something that no business or online copywriter can afford to ignore. The question is no longer, “should we be engaged in content marketing,” it’s, “how can we keep up with the competition and … Read More
Ten Tips for Creating Great Content from a Travel Copywriter
Whether you’re a hotel, a travel agency, or you’re renting out cottages, the internet can be a powerful tool for bringing in would-be customers and convincing them that your holiday is the one of their dreams. Setting up your website is just the start, and once you’ve cleared that hurdle you need to populate your site with great … Read More
Content Marketing Tips from a Property Copywriter
If you’re running a property letting website or similar you may be wondering how you can increase your traffic and reach out to prospective clients. The simple answer is content marketing. Content marketing is exactly what it sounds like – the creation of content for the purposes of marketing and its dissemination over the internet. Such content may include … Read More
Where Does the Smart Content Marketing Money Go?
Are you putting enough effort into your site’s landing pages, or focusing your online marketing efforts elsewhere?
Just the Facts Ma’am – What Web Users Really Want
According to new research, what web users want is facts, facts, facts. But it’s not quite as simple as throwing a statistic into every paragraph you write…
5 Things Customers Don’t Want From A Web Copywriter
There are some things people want when looking at content on a website, and some they definitely don’t. In order to be a good web copywriter you need to know the difference.
Greasing the Content Marketing Flywheel
Here we take a close look at practical things you can do to get your copywriting ‘flywheel’ turning and keep it spinning.
Content marketing techniques for SEO copywriting
If you’re seeking fresh inspiration for your SEO copywriting try tapping into techniques used by content marketers. Like SEO, Content Marketing is a potent form of business marketing. It specifically involves creating relevant, useful information to attract and maintain a clearly defined target audience. It is not an overt sales pitch like a traditional advertisement but aims to … Read More
Is the Sun Setting on SEO Copywriting?
It seems like not a week goes by these days without some blog or other boldly proclaiming ‘SEO is dead’. If you’ve heard these rumours of its demise then you may well be wondering why you should invest your hard-earned money in SEO copywriting for your website. But just how much truth is there in these headline grabbing proclamations? … Read More
The year ahead for web copywriting and content marketing
It’s a new year, but the trends for 2013 were established back in 2012 with the big changes in search and the rise of content marketing.
Content Marketing Part 9 – What to do with all those old blog posts
Have you written some great posts in the past, but are unsure how to use them in your current content marketing? Here are a few ideas to help.
Content Marketing Part 8 – Easy ebooks for content marketing
Ebooks are a great piece of content marketing. We offer some easy ways to put together a good ebook that will satisfy your audience and get you more leads.
Content Marketing Part 7 – 3 ways to monetise your content
Content marketing is an investment in your business, but it can also become its own revenue stream. Here are 3 easy ways to turn your content into income.
