If there is one thing that unites modern marketers it is the need for content sources. This need is so vast, that companies are sinking an ever-larger share of the marketing budget into creating content. Yet, no matter how organised and streamlined the process may be, there are still dry spells in the content creation … Read More
Of all the things I think that I’m brilliant at, DIY is not one of them. There. I said it. Now that’s over with, I can explain how I was recently made so confident that I took apart my tumble dryer and replaced a broken tumble shaft. It was great web content I went to … Read More
The importance of real time digital marketing & PR and the proliferation of digital tools and social networks have changed the skills your business needs to succeed with digital marketing. Don’t get us wrong, the traditional marketing skills are not dead – you still need to understand audiences and how to create a campaign. … Read More
The internet has changed the way that many businesses do business and think about online content. Over the past decade e-commerce has gone from being a buzzword to a global marketplace expected to be worth $1.5 trillion by the end of the year (http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575). There are millions of businesses cashing in on the opportunity to … Read More
When it comes to getting their content shared, some websites have got it and others haven’t. But what’s the difference between a site that has its content shared daily on a global scale, and one which struggles to reach beyond Tina in accounting? To answer this key content marketing question, it may help to take … Read More
There you were. Furiously writing away, creating your press releases. You knew that press releases come in different forms and you chose the best fit format. You even found the perfect press release distribution service for your launch release. It’s going to be great! Or is it? Here’s a quick list of 3 major things … Read More
Apps and tools come and go, but there are some that are built to stick. Here are some of the PR tools we use (and some of our PR friends tell us they can’t live without). If you have any further mentions, let us know in the comments. 1. Twitter Public relations changed with social … Read More
If you are at all interested in guest blogging and you haven’t yet read the post from the end of January by Google’s head of web spam, Matt Cutts, then you must do so now. In his post, Cutts declares ‘dead’ guest blogging for SEO purposes. And he’s right. The low-quality, poorly considered, and out … Read More
In the past two decades, digital marketing has gone from being an exciting new suite of tools for businesses to promote themselves, to an essential part of any marketing strategy. And all signs suggest that it’s continuing to grow in importance to businesses. According to Econsultancy and Responsys’ ‘Marketing Budgets Report 2014’, 71% of businesses … Read More
Many businesses (and people) choose this time of the year to start afresh with their content marketing, setting good content schedules and planning their first few posts. But ideas – like intentions – are fickle friends with us content people. We have them often, but they don’t always stick around to get the light of our … Read More
Do you suffer from contentitis? The paralysing feeling that you are spending a lot of time creating content that is of little use. Don’t worry, you’re not alone. Many copywriters, content marketers and business owners feel that their content marketing efforts could be much better. To remedy this, we would like to share this method of … Read More
Unfortunately, the holidays are now over – we hope you had happy ones – and it’s time to get back on the ball. So sit down, grab a cuppa, and take in these 5 ways you can get ready to tackle mobile content marketing in the coming weeks. Why focus on mobile content? Well, in … Read More
A while back we wrote a post about newsjacking, what it is and what to watch out for when you are using this strategy in your content marketing. That caused a bit of stir and we received enough questions that we thought we would address the ‘hows’ and ‘whats’ of using this approach in your … Read More
Businesses today have an unprecedented range of tools at their disposal with which to promote themselves and their services. From all-singing and dancing websites to social media, email marketing and PPC advertising, the internet has bestowed a rich bounty upon 21st century marketers; a veritable cornucopia of methods for getting marketing messages out there. But … Read More
In the past couple of years, content marketing has moved on from being the next big thing in digital marketing to being something that no business or online copywriter can afford to ignore. The question is no longer, “should we be engaged in content marketing,” it’s, “how can we keep up with the competition and … Read More
Way back at the beginning of the year, we did what any good marketing blog would do. We put our writing on the line and attempted to predict what would happen in the coming year. How did we do? Well…not too bad, actually. We said that content marketing would become commonplace (check), and that businesses … Read More
Newsjacking is the latest content marketing trend and involves leveraging current news stories to generate publicity and website hits for your own business. Find out more in our article.
Whether you’re a hotel, a travel agency, or you’re renting out cottages, the internet can be a powerful tool for bringing in would-be customers and convincing them that your holiday is the one of their dreams. Setting up your website is just the start, and once you’ve cleared that hurdle you need to populate your site with great … Read More
If you’re running a property letting website or similar you may be wondering how you can increase your traffic and reach out to prospective clients. The simple answer is content marketing. Content marketing is exactly what it sounds like – the creation of content for the purposes of marketing and its dissemination over the internet. Such content may include … Read More
Are you putting enough effort into your site’s landing pages, or focusing your online marketing efforts elsewhere?
According to new research, what web users want is facts, facts, facts. But it’s not quite as simple as throwing a statistic into every paragraph you write…
There are some things people want when looking at content on a website, and some they definitely don’t. In order to be a good web copywriter you need to know the difference.
Here we take a close look at practical things you can do to get your copywriting ‘flywheel’ turning and keep it spinning.
If you’re seeking fresh inspiration for your SEO copywriting try tapping into techniques used by content marketers. Like SEO, Content Marketing is a potent form of business marketing. It specifically involves creating relevant, useful information to attract and maintain a clearly defined target audience. It is not an overt sales pitch like a traditional advertisement but aims to … Read More
It seems like not a week goes by these days without some blog or other boldly proclaiming ‘SEO is dead’. If you’ve heard these rumours of its demise then you may well be wondering why you should invest your hard-earned money in SEO copywriting for your website. But just how much truth is there in these headline grabbing proclamations? … Read More
Creating engaging content that people and search engines love has turned copywriting into a necessity for businesses serious about online marketing success.
It’s a new year, but the trends for 2013 were established back in 2012 with the big changes in search and the rise of content marketing.
Have you written some great posts in the past, but are unsure how to use them in your current content marketing? Here are a few ideas to help.
Ebooks are a great piece of content marketing. We offer some easy ways to put together a good ebook that will satisfy your audience and get you more leads.
Content marketing is an investment in your business, but it can also become its own revenue stream. Here are 3 easy ways to turn your content into income.
Creating a series in your content marketing allows you to explore the hot-button issues affecting your prospects. Learn how to plan your series in this post.
Learn how to create a unique content marketing message centred on a theme that sets you apart from the competition and taps into the needs of your customers.