5 Creative Prompts to Help You with Corporate Copywriting
Corporate copywriting is synonymous with dry, heavy writing that’s free from any personality or brand flair. In fact, corporate copywriting often face ridicule in the face of conversational copy that engages the reader and tells a compelling story. Yet, when it’s done well, corporate copywriting can establish your authority and brand position to attract the […]
17 reasons you need to invest in content marketing in 2024
Are you hesitating to invest energy and money into content marketing? Well, consider this: no one ever won a game of Monopoly by cautiously navigating around the board without buying Pall Mall, Park Lane, or a station or two. As a business owner, you may be playing a delicate financial balancing game. But, if you […]
How to find a copywriter for your business
Investing in your content marketing should be a priority for 2022. And why? It offers an impressive ROI with up to 6x more website conversions, it is crucial for a solid sales funnel, and when done right, it’s virtually guaranteed to improve your search ranking. For 14 more reasons why read this blog. But now […]
Our Tips & Tricks for Stand-Out Email Copywriting
Welcome to our email copywriting tips and tricks guide. The Covid-19 pandemic has permanently and positively changed email marketing. As the world relied even more on the internet to stay connected, brands and businesses also accelerated their digital initiatives to unite with their customers while we all stayed at home. And alongside social media and […]
How to write a blog post quickly and effectively
Are you making the most of your site’s blog? Or is blogging often left off your content marketing strategy? You’re missing a trick if you said yes to the latter. And why? Marketers who use blogs generate 67% more leads than those who don’t. Those are crazy results that you NEED to be making the […]
SEO Campaign Steps to Success – SEO Infographic
No matter the industry, website or goal, the process of any SEO campaign is almost always the same. SEO is an art that has a defined structure and set end goal; and in this post, we’ll share the process with you in detail. Read on for our step-by-step SEO infographic that dives deep into the […]
What is website meta data? Everything you need to know
If you’ve read any of our blog posts concerning SEO or website copywriting, you’ll have probably stumbled across the term ‘website meta data’ before. If you work in any aspect of digital marketing, you probably already know that it’s a vital component of any SEO strategy – but what exactly is meta data when it […]
Writing copy for new websites – Our content checklist
Your website is your storefront for the world and one of the best sales tools your company can use. First impressions are everything. You need to be sure your site creates the right impact on the potential customer. As well as an attractive and user-friendly design and layout, writing compelling website copy is integral to […]
Don’t flout these 5 fundamental rules when it comes to PPC ad copy
“How can I say everything I need in such a short space?” This is a question that every rookie pay-per-click ad copywriter asks themselves. It can feel a bit like being a chef cooking for a banquet on a camping stove in a cupboard. It’s a tight squeeze. You’ve only got a few ingredients to […]
SEO audit tools – a guide to the best
If SEO is part of your content strategy, and we guess it is because you are reading this post, then you’ll need to run regular health checks to make sure your site is optimised. Every content marketer ought to know that an optimised website is crucial attracting high quality organic traffic and providing a great […]
How to create a buyer persona
Are you worried that you’re not getting the right content in front of the right people at the right moment in their buyer journey? To achieve your content marketing goals you need to be able to use personas to target specific buyer types with tailored content. Enter: the Buyer Persona. Lots of brands put in […]
How to write effective eCommerce newsletters
You’ve worked hard to build your email subscriber list. You’ve probably invested in marketing automation software. But are you worried that you’re wasting time sending newsletters because you’re not seeing the results you hoped you would? Does that sound like you? You and your team are busy running your online shop, fulfilling orders and supporting […]
How to request a guest post
As a website owner, you’ll know that you need written content. And lots of it. Because a website without the right words is just a silent movie. Don’t get us wrong. We’re big fans of the old black and whites. But we’re doing the day job here. Words are our thing. It’s the words on […]
Should I accept guest blog posts on my site?
This question is one of the hardy perennials in the content marketing herbaceous border. This year is no different. Marketers, SEO ninjas and blog copywriters are always digging deep to find answers on the best inbound marketing strategies. And when it comes to whether you should still accept guest posts on your site, the answer […]
Food & Drink Content Marketing – 4 Essentials For Success
“Tell me what you eat, and I will tell you who you are” Jean Anthelme Brillat-Savarin I’m into food and drink. It’s no secret. I spend most of my time thinking what I’m going to have for my next meal. I’ve got a side hustle running a hipster catering company called More Gravy, I ran […]
How To Report SEO Results to Your CEO
SEO is a long-term marketing strategy with literally hundreds of actions required to make it a success. But how do you distil this into a report that matters to your CEO? As a marketer, you may well be fonder of graphs than most, and capable of immersing yourself happily in reporting dashboards for hours at […]
How Often Should You Be Emailing Your Newsletter List?
Despite the meteoric rise of its cooler siblings, email marketing is going nowhere, and continues to provide businesses with a significantly higher ROI than any other marketing channel (Campaignmonitor). With email, possibly more than any other marketing channel, the devil is in the detail. And timing is the most important detail of all. Here, we […]
How to write screen-reader friendly content
As a business you want to provide an inclusive user experience so that your content is accessible to everyone. This includes people with sensory, cognitive, learning or physical difficulties that use assistive technology like screen readers. There are almost 14 million disabled people in the UK (22% of the population). People use screen readers for other reasons […]
Complete guide to brand monitoring
Let’s start with what is pretty much a given. People are talking about your brand online whether you are monitoring (and listening) to these mentions or not. If your company has a social media presence (and you’d have to dig pretty deep to find a brand without one) you will need to be actively monitoring […]
Content Marketing Analytics – What To Measure
What’s the return on your content marketing efforts? Is your strategy delivering the results you’re looking for? Is your content relevant and valuable? If you’re a B2C brand and stumped for answers, you’re not alone. 41% of B2C marketers cited the inability to measure content performance as a significant challenge, according to Content Marketing Institute. […]
Beyond Google Shopping: 3 alternative PPC platforms your Ecommerce businesses should be considering
Don’t get landlocked on Google Shopping – because your customers aren’t landlocked on Google. As an Ecommerce brand, you should be on the look-out for ways to diversify paid media spend in a bid (quite literally) to get your products in front of consumers on their favourite platforms and shopping sites. If you’ve done your […]
How to hire a copywriter – 5 killer questions every organisation should consider
If words matter to your business (and they should) then finding the right person to write those words is as important as the steps you take to hire the rest of your team. Quality content is the heart of your marketing strategy: we’ll show you how to hire a copywriter who will keep it beating. If […]
Thin Content – the Complete Guide
Producing unique content that is optimised for SEO is part of a good copywriter’s DNA. Building a high quality website and sharing this valuable content is critical to the success of a brand’s marketing strategy. Showing the most relevant results to users is part of a search engine’s reason for being. When these three elements […]
5 Ways Blogging Can Boost B2B Customer Retention
Blogging and customer retention aren’t often found in the same sentence in B2B content marketing plans. They probably won’t even be on the same page. In the relentless quest to find new customers, marketers often use blog posts to throw the kitchen sink at acquisition. But this hyper focus on attracting new customers often means […]
How to Check For Duplicate Content
While prevention is always better than cure, most businesses have published duplicate content in one form or another. The majority of brands do this by mistake. It’s unintentional and there are steps you can take to avoid repeating the same mistakes. There are tools to check for duplicate content so you can remedy any issues. […]
How important is content length – what real life data says
This is a question that can freeze search teams and copywriters in the SEO headlights. In truth, the answer is there are no hard and fast rules about content length. There is common ground when it comes to opinion and experience. The consensus is that longer content works the hardest in helping businesses rank higher […]
Does Anyone Actually Use Twitter Anymore?
Are you thinking about throwing in the Twitter towel? Changing algorithms, fake news, rogue bots, trolls and reports of users closing accounts means there’s a perception the platform is losing its relevance and shine. Dig a little deeper though and user statistics show that there are still 326 million people using the network each month. […]
5 Reasons Insurance Companies Need Content Marketing
Just because insurance is essential, it doesn’t mean that anyone wants to spend more time thinking about it than they absolutely have to. And although ignorance can be bliss, this isn’t the case with insurance. How can insurance companies use content marketing to engage with policyholders and prospective customers? Well, if truth be told it […]
18+ Articles That Show You How To Grow Your Business Social Media Following
Across the globe, more than 3 billion people are using social networks. No business can afford to miss out on that scale of opportunity. But how do you get people to engage with your business on social media? There are lots of tips out there to help your business grow a social media following. To […]
How To Succeed in Increasing Your Social Media Following For Free
Around the globe, 3 billion people use social media. A whopping 17% of the world’s population log onto Facebook every day. For businesses large and small, it’s a relatively cheap and quick way to develop your brand with existing customers and reach out to new ones. If you’re not using social media, your business is […]
Online Copyright Law – the Complete Guide
In the world of the printed word, copyright is well established and quite clearly defined – copyright is automatically assigned to the creator of a piece of work, unless they have signed that copyright over to another party. Any unlicensed and unauthorised use of that work is considered an infringement of copyright and the original […]
Internal Linking For SEO: How to Get it Right
Everyone knows that backlinks are the key to better ranking. And because everyone knows their value, quality backlinks (the only ones that matter) are also damnably hard to achieve. Internal linking, on the other hand, is easy to implement and completely flexible. So why do so many websites get it wrong? And what do you […]