How to Outsource Your Copywriting

29th August 2019Copywriting, Copywriting Agency

Content – a single word that has changed marketing strategies and consumer expectations on brand relationships for good. Purposeful content has become synonymous with the most effective marketing tactics. There has been a seismic shift away from sales messages to put customer information needs first. Businesses from all sectors are now required to create an … Read More

Blogs and Copyright – What You Need to Know

12th August 2019Blogging, Branding & Brand Story, Case Studies, Content Curation, Content Marketing, Copywriting Agency, Press Release Copywriting, SEO Copywriting

Blogs and copyright – what you need to know As a blogger there are steps you must take to ensure you are not infringing on the copyright protections of other people’s work. Content that is published online is no different when it comes to copyright protections that those that apply offline. We’ve quickly got on … Read More

Are Press Releases Still Relevant?

12th August 2019Blogging, Branding & Brand Story, Case Studies, Content Curation, Content Marketing, Copywriting Agency, Press Release Copywriting, SEO Copywriting

Are press releases still relevant in a digital world? As a PR pro, you’ll have seen lots of stories about how press releases are going the way of the dinosaurs. It’s been a big talking point in a digital world where algorithms have become the editors curating the content we all read online. But, take … Read More