Content – a single word that has changed marketing strategies and consumer expectations on brand relationships for good. Purposeful content has become synonymous with the most effective marketing tactics. There has been a seismic shift away from sales messages to put customer information needs first. Businesses from all sectors are now required to create an … Read More
Blogs and copyright – what you need to know As a blogger there are steps you must take to ensure you are not infringing on the copyright protections of other people’s work. Content that is published online is no different when it comes to copyright protections that those that apply offline. We’ve quickly got on … Read More
Are press releases still relevant in a digital world? As a PR pro, you’ll have seen lots of stories about how press releases are going the way of the dinosaurs. It’s been a big talking point in a digital world where algorithms have become the editors curating the content we all read online. But, take … Read More
A lot of content marketing campaigns falter because they don’t resonate with their target audience, and are either too generic or impersonal. Creating content just for the sake of it (it’ll almost certainly be boring) is a sure-fire way to alienate your audience and can even create a sense of mistrust. Being personal and human … Read More
If you’re considering taking on a copywriting agency or copywriter, you need to read this first.
Is the life of the copywriter all sales formulas and targets? Not so says our copywriter. Artistic creation is needed as well if you want to keep a reader’s interest.
We know what it’s like to choose a copywriter because we work with a network of them. Find out we go about choosing a good copywriter.
If you’re thinking about employing a copywriter, you need to read this first