Content – a single word that has changed marketing strategies and consumer expectations on brand relationships for good. Purposeful content has become synonymous with the most effective marketing tactics. There has been a seismic shift away from sales messages to put customer information needs first. Businesses from all sectors are now required to create an … Read More
Blogs and copyright – what you need to know As a blogger there are steps you must take to ensure you are not infringing on the copyright protections of other people’s work. Content that is published online is no different when it comes to copyright protections that those that apply offline. We’ve quickly got on … Read More
Are press releases still relevant in a digital world? As a PR pro, you’ll have seen lots of stories about how press releases are going the way of the dinosaurs. It’s been a big talking point in a digital world where algorithms have become the editors curating the content we all read online. But, take … Read More
A lot of content marketing campaigns falter because they don’t resonate with their target audience, and are either too generic or impersonal. Creating content just for the sake of it (it’ll almost certainly be boring) is a sure-fire way to alienate your audience and can even create a sense of mistrust. Being personal and human … Read More
There are few roles quite as divisive as The Copywriter. It’s unanimously agreed that quality web content goes a long way to increasing the reputation of a brand, but there remains a distinct lack of agreement within the corporate world on whether there ought to be a role specifically for this purpose. Some CEOs consider … Read More
If you’re considering taking on a copywriting agency or copywriter, you need to read this first.
OK, so it’s only the end of September, but if you’re running an e-commerce business and you want to make the most of the festive season, now is the time to start preparing to leverage your online presence for the inevitable shopping rush. Here we take a look at how a copywriting agency can help … Read More
Since the launch of Google’s now infamous Panda update a little over two years ago, a number of crucial factors have been influencing the success of websites around the world. One of these factors which can have a negative influence on your position in the search results is ‘thin’ content, and this is something that … Read More
Is the life of the copywriter all sales formulas and targets? Not so says our copywriter. Artistic creation is needed as well if you want to keep a reader’s interest.
Using a copywriter is the most cost-effective way to breathe new life into your brand.
We know what it’s like to choose a copywriter because we work with a network of them. Find out we go about choosing a good copywriter.
The idea of working with a professional copywriter can make you feel like you won’t have control over the message. Not true. Find out why.
A quick look at the year that has passed and some of the big events of the web copywriter world.
We’re your own ‘A’ team. When you need writing during December…and everyone is off…it’s time that you hire…a copywriting agency.
If you’re thinking about employing a copywriter, you need to read this first
Blogs, web content, articles – is there anything a web copywriter can’t do? Find out how these elusive creatures can help your business go places.
Regardless of your business type, size, industry or style, a copywriter can improve your business communications. Find out how.
Have you considered how much time (and therefore financial) investment you make in your web copywriting when you do it yourself? The answer might surprise you.
Your business is outgrowing you, you have a lot of time and online content simply doesn’t matter? Then don’t hire a copywriter. If it’s not… well. Do.
Think outsourcing your content is hassle? It’s not. Big Star Content can deliver great content without the need for you to be involved.
A top-drawer copywriter is worth their weight in gold. With engaging, fresh and informative copy, links naturally gather around like bees around a honeypot. If you’re fortunate enough to find a good copywriter, nurture that relationship.
Businesses actually need to promote themselves more vigorously during times of recession, and this is where copywriting services become invaluable.
Businesses are having to completely rethink how they promote themselves in the current economic climate, and that means they need a good copywriting agency.