9 ways to INSTANTLY improve any written business communication

30th October 2020Content Strategy, Copywriting, Legal Copywriting

Whatever sector you’re in and whatever role you play in your company, accurate, effective and compelling written communications are a crucial factor in success. It might be a press release, a new product launch presentation, training materials for sales staff, product descriptions or any customer-facing copy – whatever you’re writing, good copy has the power … Read More

5 Reasons Insurance Companies Need Content Marketing

20th May 2019Blogging, Content Marketing, Content Strategy, Insurance Copywriting, Legal Copywriting

Just because insurance is essential, it doesn’t mean that anyone wants to spend more time thinking about it than they absolutely have to. And although ignorance can be bliss, this isn’t the case with insurance. How can insurance companies use content marketing to engage with policyholders and prospective customers? Well, if truth be told it … Read More