If you want to harness social media as part of your content marketing strategy then you need to create the perfect social media marketing plan. Social media platforms develop and change at speed making it difficult for brands to keep up. In this blog, we’re going to walk you through everything you need to consider … Read More
You’ve carefully mapped out your content for the year and then there’s a global pandemic. What the hell do you talk to your customers about now? Way back when you were creating your 2020 content calendar (you do have one, right?), you no doubt planned timely pieces relevant to the year’s key events. Depending on … Read More
As a business you want to provide an inclusive user experience so that your content is accessible to everyone. This includes people with sensory, cognitive, learning or physical difficulties that use assistive technology like screen readers. There are almost 14 million disabled people in the UK (22% of the population). People use screen readers for … Read More
Let’s start with what is pretty much a given. People are talking about your brand online whether you are monitoring (and listening) to these mentions or not. If your company has a social media presence (and you’d have to dig pretty deep to find a brand without one) you will need to be actively monitoring … Read More
4 minute essential guide to using hash tags the right way.
Are you thinking about throwing in the Twitter towel? Changing algorithms, fake news, rogue bots, trolls and reports of users closing accounts means there’s a perception the platform is losing its relevance and shine. Dig a little deeper though and user statistics show that there are still 326 million people using the network each month. … Read More
It’s not news that earned media outflanks paid media as an effective marketing tactic. It’s what 81% of marketers think too. While CMOs still rate owned media as a priority investment, brands are also quickly figuring out how earned media fits into their integrated marketing strategy. Businesses know how to run marketing campaigns on the … Read More
Creating the right content for the right people at the right time is the holy grail of content marketing. Understanding this bit is easy. But, when it comes to social media, how well do you understand what your target audience wants, so the content you produce earns its keep? How do you cut through the … Read More
Across the globe, more than 3 billion people are using social networks. No business can afford to miss out on that scale of opportunity. But how do you get people to engage with your business on social media? There are lots of tips out there to help your business grow a social media following. To … Read More
Around the globe, 3 billion people use social media. A whopping 17% of the world’s population log onto Facebook every day. For businesses large and small, it’s a relatively cheap and quick way to develop your brand with existing customers and reach out to new ones. If you’re not using social media, your business is … Read More
In the spirit of effective content curation, we’ve trawled the net to bring you our list of the best resources out there to help you curate content more effectively. What is content curation? First, do you understand the differences between content creation and curation? If not, here’s a great intro from Hootsuite. Pulling together content … Read More
When most of us are looking for a particular product we’ll most likely end up with one of a few “favourite” options. If we know what we want, Google gives us a few clues and we go with a balance of what we think is the best product, at the best price, from the most … Read More
