How to create the perfect social media marketing plan

17th June 2022Social Media

If you want to harness social media as part of your content marketing strategy then you need to create the perfect social media marketing plan. Social media platforms develop and change at speed making it difficult for brands to keep up. In this blog, we’re going to walk you through everything you need to consider … Read More

How to write screen-reader friendly content

10th February 2020Content Marketing, Copywriting, SEO Copywriting, Social Media, Web Copywriting

As a business you want to provide an inclusive user experience so that your content is accessible to everyone. This includes people with sensory, cognitive, learning or physical difficulties that use assistive technology like screen readers. There are almost 14 million disabled people in the UK (22% of the population). People use screen readers for … Read More

The ultimate guide to understanding & achieving earned media

2nd July 2019Blogging, Content Curation, Content Marketing, Content Strategy, Social Media

It’s not news that earned media outflanks paid media as an effective marketing tactic. It’s what 81% of marketers think too. While CMOs still rate owned media as a priority investment, brands are also quickly figuring out how earned media fits into their integrated marketing strategy. Businesses know how to run marketing campaigns on the … Read More

25+ tips to curate content like a pro

5th December 2018Content Curation, Content Marketing, Social Media

In the spirit of effective content curation, we’ve trawled the net to bring you our list of the best resources out there to help you curate content more effectively. What is content curation? First, do you understand the differences between content creation and curation? If not, here’s a great intro from Hootsuite. Pulling together content … Read More

The Power of Social Media

10th June 2013Social Media

Social media has gone beyond its infancy when it was the next really cool thing, to a point where it is part of many people’s daily lives and a cornerstone of the marketing strategies of global corporations and small indie operations alike. If you doubt the power of social media and the potential it holds for your … Read More