You’ve carefully mapped out your content for the year and then there’s a global pandemic. What the hell do you talk to your customers about now? Way back when you were creating your 2020 content calendar (you do have one, right?), you no doubt planned timely pieces relevant to the year’s key events. Depending on … Read More
As a business you want to provide an inclusive user experience so that your content is accessible to everyone. This includes people with sensory, cognitive, learning or physical difficulties that use assistive technology like screen readers. There are almost 14 million disabled people in the UK (22% of the population). People use screen readers for … Read More
Let’s start with what is pretty much a given. People are talking about your brand online whether you are monitoring (and listening) to these mentions or not. If your company has a social media presence (and you’d have to dig pretty deep to find a brand without one) you will need to be actively monitoring … Read More
4 minute essential guide to using hash tags the right way.
Are you thinking about throwing in the Twitter towel? Changing algorithms, fake news, rogue bots, trolls and reports of users closing accounts means there’s a perception the platform is losing its relevance and shine. Dig a little deeper though and user statistics show that there are still 326 million people using the network each month. … Read More
It’s not news that earned media outflanks paid media as an effective marketing tactic. It’s what 81% of marketers think too. While CMOs still rate owned media as a priority investment, brands are also quickly figuring out how earned media fits into their integrated marketing strategy. Businesses know how to run marketing campaigns on the … Read More
Creating the right content for the right people at the right time is the holy grail of content marketing. Understanding this bit is easy. But, when it comes to social media, how well do you understand what your target audience wants, so the content you produce earns its keep? How do you cut through the … Read More
Across the globe, more than 3 billion people are using social networks. No business can afford to miss out on that scale of opportunity. But how do you get people to engage with your business on social media? There are lots of tips out there to help your business grow a social media following. To … Read More
Around the globe, 3 billion people use social media. A whopping 17% of the world’s population log onto Facebook every day. For businesses large and small, it’s a relatively cheap and quick way to develop your brand with existing customers and reach out to new ones. If you’re not using social media, your business is … Read More
In the spirit of effective content curation, we’ve trawled the net to bring you our list of the best resources out there to help you curate content more effectively. What is content curation? First, do you understand the differences between content creation and curation? If not, here’s a great intro from Hootsuite. Pulling together content … Read More
OK, so insurance isn’t sexy. For most people trawling through comparison sites or hanging on the telephone for a quote on your policy is about the last thing you want to be doing with your precious time. But, is it essential for the protection of our homes, cars, businesses and more? The answer is a … Read More
When most of us are looking for a particular product we’ll most likely end up with one of a few “favourite” options. If we know what we want, Google gives us a few clues and we go with a balance of what we think is the best product, at the best price, from the most … Read More
Why are you surprised that your customers turn to social media when they are frustrated with a brand, company, product or experience? There are no doors What used to go on over the telephone with your CSRs and what used to happen at the front of the queue at the returns counter are no longer … Read More
Think about this for a moment: the press release is a text-based promotional tool developed over 100 years ago. It was/is not designed for the social media-powered sharing-sharing of today’s media world. And despite what they might say, the traditional wire service is also (though something not to forego) a traditional way of getting … Read More
If you want to utilise public relations (PR) in your content marketing mix, you are going to need to understand how to measure your activity to improve your future business. That means getting to grips with the data that PR people traditionally look for: new audiences, getting attention, building trust, and raising awareness. But what … Read More
Apps and tools come and go, but there are some that are built to stick. Here are some of the PR tools we use (and some of our PR friends tell us they can’t live without). If you have any further mentions, let us know in the comments. 1. Twitter Public relations changed with social … Read More
Getting ahead in the world of business and commerce today relies heavily on the ability of businesses to harness the power of the internet to their benefit. Just as in other areas of business, doing so requires talented people with very specific skillsets who know exactly how to get the best results. And recent statistics … Read More
These days a multi-pronged approach to online marketing is essential, and aside from your website itself, social media is rapidly becoming one of the most important channels to concentrate on. By building your social media presence you can spread your brand wider, draw further traffic towards your website and engage with your customers more effectively. A fashion copywriter can help … Read More
Social media has gone beyond its infancy when it was the next really cool thing, to a point where it is part of many people’s daily lives and a cornerstone of the marketing strategies of global corporations and small indie operations alike. If you doubt the power of social media and the potential it holds for your … Read More
Social media is by now no doubt deeply engrained in your online marketing strategy, and if it isn’t it should be. But social does not stand alone as an entirely new field – it’s closely linked to the older marketing staple of SEO copywriting. SEO copywriting should inform every step of your social media content creation, particularly in light … Read More
SEO copywriters and experts now believe that social media ‘signals’ are as important as backlinks in your SEO strategy. Find out what you can do with ‘social SEO?’
Believe it or not, twitter is old enough to have its tradition and it’s time we went back to basics with one of its favourite traditions – the Follow Friday.
The best investment choice you can make to achieve a high ROI is to hire a UK copywriter who understand your audience, content and social media and here’s why.
There’s nothing wrong with being mysterious. As long as it’s clear what you are talking about, of course.
Getting the girl, becoming popular, being a newbie, and having a plan to achieve all that translates into ROI and a Social Media strategy.
A visual brand identity doesn’t speak for itself, it needs a written identity, a wordentity, to make your business identity whole.
Social Media is becoming integral to businesses interacting with consumers, whether businesses like it or not. And here’s why.