Five questions a copywriting agency might ask to help you find your brand DNA
“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs You already know that your brand needs a strong tone of voice in order to stand out. This voice should be one which distinctively ‘sounds like’ your company – and you alone. It should also constantly reinforce your unique selling propositions […]
Jamie Oliver’s cookbook 5 Ingredients has recently made it onto the shortlist of titles for the British Book Awards. The self-styled cheeky chirpy Essex lad has secured his seat at the publishing top table alongside authors including JK Rowling and Philip Pullman. But his stellar performance in publishing is literally just one chapter in the […]
Who are the giants of the digital travel world, and what can you do to compete? Here we look at two of the biggest – lastminute.com and booking.com – and examine how they communicate their brand stories.
According to a Hubspot, 46% of people read blogs more than once a day. Marketers who prioritise blogging are 13 times ‘more likely to enjoy positive ROI’. If you weren’t already convinced about the importance of blogging, then you should be now. Here are a few more points from Hubspot for the unswayed: Companies that […]
Product descriptions demand care and attention, and should be an extension of your brand. But they’re not the only important area to leverage your brand. One brand that appears to understand this is Yoox, the Italian-owned online fashion, art and design retailer.
Whether your business is a small firm targeting customers in your immediate area, or a multinational giant with global reach, the creation of a strong brand voice is crucial to your success. Consumers today have access to an unparalleled level of choice via the internet, and if you don’t stand out from the crowd you […]