Case study copywriting
Drive sales by professionally showcasing your best results
Effective case study copywriting goes beyond simple client testimonials and reviews, and shows powerful, real-life examples of precisely what your business did to help a client reach their goals. Told in the right way, a case study will allow potential customers to imagine exactly how you’d be able to help them, by seeing what you’ve achieved for others.
Case studies are also an opportunity for you to show behind-the-scenes glimpses of your business - how effective your project management systems are, how your team excels at problem-solving - that can be harder to communicate on a standard service web page.
You know case studies are important. But how do you make time to write them? And where do you start? That’s where we come in.
To find out more about our case study copywriting service, fill in the form or give us a call on 01803 865025
“Big Star are fantastic to work with. Always flexible and ready to help, they constantly work to our tight deadlines without a hitch and deliver great quality content for our daily deals website at a very competitive price. Would recommend them to anyone!”
Sally Hackman, Senior Copywriter, Mighty Deals
Our case study copywriting service
Big Star Copywriting has been creating compelling stories for brands since 2002. Storytelling is what we do. Our experience writing case studies in particular means we know exactly how to craft them to get the best results, from setting up an efficient, pain-free workflow to gather the necessary information, to sharing your new case study on your social media channels. Here’s how we do it:
Choosing which case studies to write. Working with you, we’ll identify the case study opportunities that are likely to have the greatest impact. Whether you've achieved good results for a major brand, or outstanding results for a lesser known company - we’ll find the right balance between a great story and compelling results.
Information gathering. Our tried-and-tested case study workflow means we can gather the information needed with the minimum amount of disruption to your busy team.
Using traditional storytelling elements to ensure readers are hooked. Everyone loves a good story and, ultimately, this is what a compelling case study should be. Our professional UK writers know how to weave statistics into an exciting tale that will leave your potential clients wanting more (or at least wanting to contact you).
Formatting that’s human and search-engine friendly. As experienced SEO and web copywriters, we know all about writing for the impatient online audience. To keep them reading, we’ll supply your online case study in a format that’s easy to read at-a-glance and mobile-friendly. To help them find it online, we optimise all case studies for search as standard.
Feedback, reviews and a sign-off process that takes as little of your time as possible (but keeps you in the loop). Our systems mean that opportunities for review are interspersed throughout the project, so you’ll always know what’s going on without needing to be involved with every detail (unless, of course, you want to be).
Whether it’s one-off, bulk case study creation you’re after, or a regular flow of compelling real-life stories for your business, we can help.
Start showcasing your best results with compelling case studies. Fill in the form or give us a call on 01803 865025 to find out more.
Latest from our blog
This question is one of the hardy perennials in the content marketing herbaceous border. This year is no different. Marketers, SEO ninjas and blog copywriters are always digging deep to find answers on the best inbound marketing strategies. And when it comes to whether you should still accept guest posts on your site, the answer … Read More
“Tell me what you eat, and I will tell you who you are” Jean Anthelme Brillat-Savarin I’m into food and drink. It’s no secret. I spend most of my time thinking what I’m going to have for my next meal. I’ve got a side hustle running a hipster catering company called More Gravy, I ran … Read More
“If people like you they will listen to you, but if they trust you, they’ll do business with you” – Zig Ziglar When was the last time you reviewed your website About page? If the answer is closer to ‘last year’ than ‘last week’, you’re not alone. Along with the Contact page, About is one … Read More
“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.” – Seth Godin Product descriptions are the cornerstone of your ecommerce store. Done well, they can increase sales, improve your organic traffic and even reduce return rates. But what exactly does a … Read More
“Great content is the best sales tool in the world.” – Marcus Sheridan Industry gurus are constantly waxing lyrical about the importance of content. It’s the king (Bill Gates). It’s the kingdom (Lee Odden). It’s the lifeblood of your marketing strategy (Neil Patel). If you own a website, you already know all this. But are … Read More
“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs You already know that your brand needs a strong tone of voice in order to stand out. This voice should be one which distinctively ‘sounds like’ your company – and you alone. It should also constantly reinforce your unique selling propositions … Read More