Case study copywriting
Drive sales by professionally showcasing your best results
Effective case study copywriting goes beyond simple client testimonials and reviews, and shows powerful, real-life examples of precisely what your business did to help a client reach their goals. Told in the right way, a case study will allow potential customers to imagine exactly how you’d be able to help them, by seeing what you’ve achieved for others.
Case studies are also an opportunity for you to show behind-the-scenes glimpses of your business - how effective your project management systems are, how your team excels at problem-solving - that can be harder to communicate on a standard service web page.
You know case studies are important. But how do you make time to write them? And where do you start? That’s where we come in.
To find out more about our case study copywriting service, fill in the form or give us a call on 01803 865025
Make an enquiry
“Big Star are fantastic to work with. Always flexible and ready to help, they constantly work to our tight deadlines without a hitch and deliver great quality content for our daily deals website at a very competitive price. Would recommend them to anyone!”
Sally Hackman, Senior Copywriter, Mighty Deals
Our case study copywriting service
Big Star Copywriting has been creating compelling stories for brands since 2002. Storytelling is what we do. Our experience writing case studies in particular means we know exactly how to craft them to get the best results, from setting up an efficient, pain-free workflow to gather the necessary information, to sharing your new case study on your social media channels. Here’s how we do it:
Choosing which case studies to write. Working with you, we’ll identify the case study opportunities that are likely to have the greatest impact. Whether you've achieved good results for a major brand, or outstanding results for a lesser known company - we’ll find the right balance between a great story and compelling results.
Information gathering. Our tried-and-tested case study workflow means we can gather the information needed with the minimum amount of disruption to your busy team.
Using traditional storytelling elements to ensure readers are hooked. Everyone loves a good story and, ultimately, this is what a compelling case study should be. Our professional UK writers know how to weave statistics into an exciting tale that will leave your potential clients wanting more (or at least wanting to contact you).
Formatting that’s human and search-engine friendly. As experienced SEO and web copywriters, we know all about writing for the impatient online audience. To keep them reading, we’ll supply your online case study in a format that’s easy to read at-a-glance and mobile-friendly. To help them find it online, we optimise all case studies for search as standard.
Feedback, reviews and a sign-off process that takes as little of your time as possible (but keeps you in the loop). Our systems mean that opportunities for review are interspersed throughout the project, so you’ll always know what’s going on without needing to be involved with every detail (unless, of course, you want to be).
Whether it’s one-off, bulk case study creation you’re after, or a regular flow of compelling real-life stories for your business, we can help.
Start showcasing your best results with compelling case studies. Fill in the form or give us a call on 01803 865025 to find out more.
Make an enquiry
Latest from our blog
Ecommerce sales in the UK are forecast to account for 24% of total retail – hitting £115.93 billion in 2020. If you sell online, then one of the most important channels you have to reach consumers is search engine traffic. This study by Backlinko highlights the value of first page Google results by position. On … Read More
A recording artist like Kate Bush knows her audience. She’ll experiment, challenge and push boundaries with each new release. But her fans know that her distinct voice, artistry and sound mean that every album is unmistakably Kate. When you think about it, content marketing is no different really. Your business establishes its own distinct voice … Read More
“I cannot eat this bread, it is too stale” Shaun Bythell in Confessions of a Bookseller wryly wonders about the usefulness of this travel phrase from The English Tourist in Italy. Pretty useless phrases like this are comedy gold for comedians such as Bill Bailey and Adam Buxton too. But there is a serious point … Read More
Don’t get landlocked on Google Shopping – because your customers aren’t landlocked on Google. This is sound advice for 2020 as Ecommerce brands look to diversify their paid media spend in a bid (quite literally) to get their products in front of consumers on their favourite platforms and shopping sites. But if your paid search … Read More
Tomlinson in 1971 was the first person ever to send an email. He sent the message to himself. Fast forward almost 50 years and you don’t need to stray far from your own inboxes to know that there’s one almighty din out there, day in day out.
In a world where consumers have virtually unlimited choice regarding what clothes they buy and where they get them from, to have a successful online fashion retail business you need to ensure that everything you do is exceptional. Your clothes, exceptional. Your deals, exceptional. But you also need people to know how exceptional your offering is. That means utilising fashion copywriting which is irresistible.