In need of a case study copywriter?​

Case studies are the stories of your success. They’re insights into how you do what you do and why your clients appreciate your products and services. They’re your opportunity to show off just how well you’ve worked with clients in the past and the impact your business can have on those who work with you in the future.

Each case study focuses on your company’s relationship with a single client. As a result, they take a more in-depth approach than many of your other marketing materials. They’re designed for those potential clients who have been stopped in their tracks by your beautiful website, reeled in by your sweet-reading (Big Star-authored) copy and want more information before they commit.

Like all good narratives, case studies are typically based on a three-act structure. First, you set the scene by detailing your customer’s problems and the challenges they faced. Next, you describe how your business worked with the customer and the process by which you found a suitable solution. For the happy ending, you explain how that solution resolved the customer’s initial problem. It’s simple but effective.

Case studies are powerful tools in the right writer’s hands. Why? Let’s take a moment to break it down.

Case studies let another voice speak on behalf of your business.

Everything on your website is written from the perspective of your brand. There’s nothing on there that isn’t carefully considered. Readers understand this and look for ways to authenticate and verify what they’re reading. They want to know whether what you’re saying is true.

Case studies make it easier for prospective clients to trust what you’re saying because you’re letting another business speak for you. That company is willing to associate their brand with yours and publicly state that they use and appreciate your services. It’s why we always try to get a few pull-out quotes in every case study. We want to back up your claims with someone who’s trusted, respected and has no stake in your business.

Case studies ground your products in reality and connect them to actual outcomes.

It’s surprisingly easy for your products and services to become detached from the environment in which they’re used. You provide businesses with AI-powered customer software solutions? Sounds cool, but I have no idea how that will benefit my company in practice.

Case studies contain more product detail, expand on how clients use your products and services and link them to real outcomes. You get to say that, in this particular circumstance, your product generated this ROI, cut call volumes by x% or performed the work of so many FTEs. That’s powerful. That’s what wins clients.

Case studies are widely read by the most important type of customer

As copy experts, we understand that internet users don’t have the biggest attention spans. If the copy doesn’t immediately grab them, they quickly navigate away. This makes ensuring potential customers consume your marketing materials a challenge.

However, case studies are frequently read from start to finish. According to DocuSend research, they boast a completion rate of 83% – far above most other types of content. But the fact that people are more likely to read all of your case study isn’t the only thing that matters. Who reads your case study is also really important. Fortunately, there’s good news there, too. 71% of B2B buyers in the awareness stage of the sales cycle and 77% in the evaluation stage believe case studies are the content that has the most influence on their decision-making (Hawkeye).

With Big Star, hiring a case study writer couldn’t be easier. Actually, it’s so easy, we can break it down into five simple steps.

1. Get in touch – Your first move is to get the ball rolling by dropping us a line and discussing your needs. We understand that you may not know exactly what you want just yet, but we’re happy to guide and offer professional advice. We can even assist in identifying those case study opportunities that demonstrate the most potential.

2. Develop the plan – Once we’ve got a broad overview of what you need, we’ll dig down into the details and work out timeframes, whether an interview with your client is necessary and what kind of tone of voice you’re going for. That kind of thing.

3. Match you to a writer – We’ve got an exceptionally strong stable of writers here at Big Star, and all of them have their own specialities. We match you with the case study writer that will best represent your business, and we’ll try and ensure that writer sticks with you for all future projects. This gives them a chance to get to know your organisation and better understand what makes it tick.

4. Conduct interviews and write first drafts – Now it’s time for our writers to work their magic. If you have an interview or client information ready to go, they’ll start writing straight away. If you need us to conduct the interview, we’ll work out the best way to do so. When the first draft is finished, it’s passed through our comprehensive proofreading process and sent over to you.

5. Edits and revisions – Once you’ve had a good chance to look over the first draft, we’ll make any revisions and edits you require. This stage is typically the shortest, as our writers have plenty of experience getting it right the first time around.

At Big Star, we’re accustomed to working to tight deadlines. That means we get things done quickly, without ever rushing. The timeline depends on various factors. These include whether or not you need to interview your client and how many case studies you would like to write. However, we’re always ready to go. So if you need a case study by a specific date, we can usually make it work.