Big Star Copywriting

Content Now Blog

Content strategy, digital marketing insights and industry trends

Content - a single word that has changed marketing strategies and consumer expectations on brand relationships for good. Purposeful content has become synonymous with the most effective marketing tactics. There…
Derryck | August 29, 2019
This is a question that can freeze search teams and copywriters in…
Derryck | July 22, 2019
Are you thinking about throwing in the Twitter towel? Changing algorithms, fake…
Derryck | July 2, 2019
In the world of the printed word, copyright is well established and…
Derryck | January 8, 2019
Product descriptions are notoriously difficult to get right. As every single business…
Derryck | August 3, 2018
Writing product descriptions that accurately represent your products, generate consumer interest, and…
Derryck | May 8, 2018
Leading car park brand NCP came to us looking for help with:…
Derryck | March 1, 2017
CASE STUDY Content Marketing for Park Insurance - An insurance copywriting case…
Derryck | October 13, 2016
With 80% of restaurants shutting down within five years of opening it's…
Derryck | September 29, 2016
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