When was the last time you checked in on a business blog and found the most recent post rustling among the tumbleweed that drifted across the page two years ago? Chances are this happens a lot. Regularly posting moreish content that makes readers want to come back time and time again is hard work. All … Read More
Blogs and copyright – what you need to know As a blogger there are steps you must take to ensure you are not infringing on the copyright protections of other people’s work. Content that is published online is no different when it comes to copyright protections that those that apply offline. We’ve quickly got on … Read More
Are press releases still relevant in a digital world? As a PR pro, you’ll have seen lots of stories about how press releases are going the way of the dinosaurs. It’s been a big talking point in a digital world where algorithms have become the editors curating the content we all read online. But, take … Read More
In a recent post we discussed three ways that content can help an ecommerce business compete with Amazon. We talked about how unique, valuable content can help you standout by offering customers a differentiated experience. We thought it would be helpful to explore this further and take a look at the types of content that … Read More
This is a question that can freeze search teams and copywriters in the SEO headlights. In truth, the answer is there are no hard and fast rules about content length. There is common ground when it comes to opinion and experience. The consensus is that longer content works the hardest in helping businesses rank higher … Read More
It’s not news that earned media outflanks paid media as an effective marketing tactic. It’s what 81% of marketers think too. While CMOs still rate owned media as a priority investment, brands are also quickly figuring out how earned media fits into their integrated marketing strategy. Businesses know how to run marketing campaigns on the … Read More
Designing and developing an e-commerce website seems pretty straightforward, doesn’t it? Display the products and prices, provide a shopping cart and payment portals, and you’re done. Or are you? A simple e-commerce site may be easy enough to launch, but will it reach all your buyers at any time? With so many different shopping styles … Read More
Creating content for your blog is one of the core elements of any good digital marketing strategy. Blogs play a role in several different digital marketing channels, from search engine optimisation, email and newsletters, social media and even word-of-mouth. But how do you leverage the content that sits on your blog to drive more conversions? … Read More
Just because insurance is essential, it doesn’t mean that anyone wants to spend more time thinking about it than they absolutely have to. And although ignorance can be bliss, this isn’t the case with insurance. How can insurance companies use content marketing to engage with policyholders and prospective customers? Well, if truth be told it … Read More
Product descriptions are notoriously difficult to get right. As every single business that operates an online shop has to write them, it’s increasingly difficult to sound unique, exciting and original. In some cases, this competition has pushed companies to create incredibly innovative, creative, wacky, and funny product descriptions. In others, it has resulted in companies … Read More
Travel is a highly competitive digital space and as it becomes easier and easier to book a holiday online, travel companies need to find new ways to maximise their online presence. According to Hubspot, 53% of marketers say that blogging is their top content marketing priority, and it’s not hard to see why. Blogging benefits … Read More
Blogging provides the fashion industry with the perfect medium with which to communicate with consumers. It provides labels and retailers with the chance to talk about the current trends and get valuable feedback. An independent fashion blog writer can also increase a product’s virality and get conversations started on new lines. The fashion industry has been slow … Read More
As a professional writer, it’s easy to feel daunted by writing content marketing blog posts – especially when you have a lot to do. Even if you are given a specific brief, you might still have questions in your mind, such as “will anyone really care about this blog?” or “how am I going to … Read More
According to a Hubspot, 46% of people read blogs more than once a day. Marketers who prioritise blogging are 13 times ‘more likely to enjoy positive ROI’. If you weren’t already convinced about the importance of blogging, then you should be now. Here are a few more points from Hubspot for the unswayed: Companies that … Read More
In 2016, having a successful blog can be one of the most important things for your business’ online presence. It can establish you as a trusted authority in your field, drive extra traffic to your website, and enable you to connect with your customers on another level. But just how do you measure the success of your blog?
According to HubSpot, companies that blog get 55% more website visitors… 57% of all business have acquired a new customer through their company blog. So how can travel companies maximise the impact of their blog posts to get more business?
If you’re not writing blog content that your readers love then you’re wasting your time. Use these copywriting tips to write exceptional content.
You want to write blog posts that people love to read, don’t you? We all want to be the voice that stops prospects and customers in their tracks and makes them think, don’t we? Our brand officers and marketing departments want us to create a stream of desirable content that search engines love, don’t they? … Read More
Recently, it seems that Google took a very public move to give the death-knell to spammy guest blogging. The reasons for doing this are probably quite simple. (No, they’re not saying.) This was a big network. It was very public, and very vocal about its policies and tactics. Google hasn’t confirmed which … Read More
A little while age we looked at ‘Five types of instructional blog posts to hook visitors’. These were: How to… Inspirational tales Primers/ guides Inside insights Interviews Each of these types of blogs post can draw in visitors and provide value. But according to recent research published by Steve Masters over at Econsultancy, the first … Read More
If you are at all interested in guest blogging and you haven’t yet read the post from the end of January by Google’s head of web spam, Matt Cutts, then you must do so now. In his post, Cutts declares ‘dead’ guest blogging for SEO purposes. And he’s right. The low-quality, poorly considered, and out … Read More
As we explained in an earlier post, Google’s web spam team is looking to target the (questionable) practise of using low-quality article writing and ‘guest blogging’ as a means to get links back to your own website. Exactly how they are going to do this is speculation at best. But we’re not worried about these … Read More
As you get out there in your guest blogging strategy and start networking, writing content on other sites and generally making a name for yourself (and your business) within your marketplace, you’ll find that some bloggers out there would like you to reciprocate. Yes, you can build your own blog traffic and content up by … Read More
Now that we’ve covered a lot of the ‘what’ and ‘how’ of guest blogging in this series, it’s time to get practical. Today, we’re going to look at some of the items you might want to include in your guest blog toolkit. First up, your tools for making and keeping connections. Social media tools As … Read More
[Editors note: apologies – due to technical problems this post was missing from our series on Guest Blogging – here it is for your delectation] Well done! You have made contact and been asked to write a guest blog post, or you’re about to connect with a site and you need an idea. Now what? … Read More
In the first parts of this series, we looked at building up your persona online to help you get great guest blog opportunities, and then we discussed how to find out which sites would be the best fit for your cracking content. Today, we’re going to cover how to reach out and make contact. Keep … Read More
Having spent some quality time building up your online persona – for which you will already be reaping some reward – it is time to seek out the opportunities for your guest blog posts. There are many ways to go about this, but since we come from a PR background, we would highly recommend beginning … Read More
When you want to use guest blogging as part of your online marketing mix, you need to ensure you have built up a healthy presence. Yes, there are dos and don’ts to the tactic, but I’m talking about actually showing the world your online persona – who you are (or what you want the world … Read More
After frequent rumblings on the subject in the past couple of months, Google appears to be calling time on the validity of guest blogging as a search engine optimisation and link building strategy. It’s worth pointing out at this point that there are many other reasons both to guest blog and to publish guest bogs, … Read More
Once upon a time, all you needed to succeed online was a website, but that was long ago. The humble website is still at the core of all online marketing strategies, but today many businesses are preoccupied with the ‘social media conversation’ going on across Facebook, Twitter, Pinterest and myriad other social networks. But in … Read More
We have already explained some benefits of guest blogging, including how it gives you exposure and drives qualified traffic to your blog and website. We also discussed some of the downside in the same post. But guest blogging is much bigger than traffic. It benefits your online business in ways that might be so immediately … Read More
Guest blogging is a powerful content marketing strategy for generating back links and building authority. Read more about how to do guest blogging well.