Struggling to find the words for your executive summary? Don’t sweat – it can be one of the hardest parts of any business document to get right. We’ve got it covered – here is our detailed guide on how to write an executive summary. But first, what is an executive summary? HubSpot defines an … Read More
“You can’t make decisions based on fear and the possibility of what might happen” – Michelle Obama
If SEO is part of your content strategy, and we guess it is because you are reading this post, then you’ll need to run regular health checks to make sure your site is optimised. Every content marketer ought to know that an optimised website is crucial attracting high quality organic traffic and providing a great … Read More
As a website owner, you’ll know that you need written content. And lots of it. Because a website without the right words is just a silent movie. Don’t get us wrong. We’re big fans of the old black and whites. But we’re doing the day job here. Words are our thing. It’s the words on … Read More
“Tell me what you eat, and I will tell you who you are” Jean Anthelme Brillat-Savarin I’m into food and drink. It’s no secret. I spend most of my time thinking what I’m going to have for my next meal. I’ve got a side hustle running a hipster catering company called More Gravy, I ran … Read More
“If people like you they will listen to you, but if they trust you, they’ll do business with you” – Zig Ziglar When was the last time you reviewed your website About page? If the answer is closer to ‘last year’ than ‘last week’, you’re not alone. Along with the Contact page, About is one … Read More
A 2019 survey by UENI found that 75% of UK small businesses did not have their own website. If this is you, read on. Businesses cite many reasons for not getting online. Here are five we hear most frequently (and why you need to re-think them): 1. “We already have more leads than we can … Read More
“The greatest danger in times of turbulence is not the turbulence — it is to act with yesterday’s logic.” Peter Drucker As COVID-19 storms through 2020, hurling our habits and treasured systems against the wall, we all know we have to change to survive. From the domestic adaptations needed to successfully work from home, to … Read More
“Content Marketing is all the Marketing that’s left.” Seth Godin If you want your online business to succeed, you have to invest in content marketing. But, with uncertain times ahead and online competition becoming ever steeper, you need to squeeze every last drop out of your content investment. We’ll show you how. Repost your content … Read More
Despite the meteoric rise of its cooler siblings, email marketing is going nowhere, and continues to provide businesses with a significantly higher ROI than any other marketing channel (Campaignmonitor). With email, possibly more than any other marketing channel, the devil is in the detail. And timing is the most important detail of all. Here, we … Read More
Every retailer knows that an online presence is a must if you want your business to thrive; in 2018 the value of UK ecommerce sales was placed at £688.4 billion (statista). But, according to research by Barclays, an ever-growing returns rate risks hindering growth of this booming business. The convenience of online shopping, combined with … Read More
“Never let a serious crisis go to waste. And what I mean by that is it’s an opportunity to do things you think you could not do before.” Rahm Emanuel At a time when most businesses – large or small – are fearing for their future, the title of this piece may seem to be … Read More
