Who are the giants of the digital travel world, and what can you do to compete? Here we look at two of the biggest – lastminute.com and booking.com – and examine how they communicate their brand stories.
As an online food retail business, you probably spend a long time either creating your own products to make them as mouth-wateringly delicious as they can be, or assembling the kind of product ranges that culinary dreams are made of. And that’s great, but people can’t taste your products through the screen, and unless they’ve sampled them before they really don’t know what they taste like or why they should buy them. For that reason, it really is critical that you invest in product descriptions which are every bit as tasty as the products themselves.
With 80% of restaurants shutting down within five years of opening it’s not hard to see why businesses in the food industry need to be incredibly creative to stay afloat. Even the big hitters can no longer survive on reputation alone. For a modern day restaurant to keep thriving, continual digital marketing is a necessity. … Read More
In the sixteen years since he hit the nation’s TV screens as ‘The Naked Chef’, Jamie Oliver’s empire has grown to encompass 30 TV series, almost twenty cookbooks, five restaurant brands, cookery schools, kitchenware ranges and numerous apps. Worth an estimated £150million globally, Oliver’s stable of brands are respected throughout the world, and the attachment of the Jamie Oliver brand to a venue or product inspires confidence and seldom fails to generate a high level of interest. So what can food brands learn from this success?
In the modern digital world, online marketing such as food copywriting can connect with customers just around the corner, or it can touch those on the other side of the globe. One unwitting Brighton restaurant proprietor recently found out the benefits of this, as was revealed by the BBC. When Robert Savvides, the proprietor of Brighton’s Regency seafood … Read More
You may think that the only reasons you’d need a food copywriter are to provide your website with some rudimentary content and to describe your menu. But your copywriter can do much more than this, and one of the most potent types of content creation you can enlist them for is the production of articles. While these may not … Read More
Whether you’re promoting your restaurant, selling niche ingredients through an e-commerce site or running any other type of food business, content creation is central to your online success. Content can communicate with your customers, it can increase your exposure, it can persuade, sell and even entertain. But there are a variety of different types of content, each with its … Read More
You know how to make a mean meal that’ll keep them coming back for more, but do you know how to draw them in in the first place? One day it may be possible to transmit the irresistible aromas of your cooking over the internet direct to the noses of your potential customers, but until that day you … Read More
In many cases, your restaurant’s website will be the first major contact that potential diners have with your business once they’ve discovered it through word of mouth or online search. Therefore it needs to be as tasty and as well presented as your dishes. A professional food copywriter can do for your website what your head chef does for … Read More
Your restaurant is much more than just a building with food in it. It’s a living, breathing entity with its own character, and to be successful your food needs to have plenty of personality too. One of the secrets of getting bums on chairs is to effectively communicate this via your website, and you can use the skills … Read More