What’s The Perfect Product Description Length?

31st July 2020Ecommerce, Fashion & Apparel, SEO

“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.” – Seth Godin Product descriptions are the cornerstone of your ecommerce store. Done well, they can increase sales, improve your organic traffic and even reduce return rates. But what exactly does a … Read More

How to create irresistible fashion copywriting (that sells)

13th February 2020Branding & Brand Story, Fashion & Apparel, Web Copywriting

In a world where consumers have virtually unlimited choice regarding what clothes they buy and where they get them from, to have a successful online fashion retail business you need to ensure that everything you do is exceptional. Your clothes, exceptional. Your deals, exceptional. But you also need people to know how exceptional your offering is. That means utilising fashion copywriting which is irresistible.

These 12 Product Description Problems Are Destroying Your Conversion Rate (Here’s How to Rescue It)

3rd August 2018Blogging, Ecommerce, Fashion & Apparel, Product Descriptions

Product descriptions are notoriously difficult to get right. As every single business that operates an online shop has to write them, it’s increasingly difficult to sound unique, exciting and original. In some cases, this competition has pushed companies to create incredibly innovative, creative, wacky, and funny product descriptions. In others, it has resulted in companies … Read More

Product description SEO – How to write for Google AND your customers

8th May 2018Content Strategy, Ecommerce, Fashion & Apparel, Product Descriptions, SEO Copywriting, Web Copywriting

Writing product descriptions that accurately represent your products, generate consumer interest, and help raise conversion rates is a difficult task. It involves juggling a number of ideas and honing your writing and editing abilities until you’re comfortable repeatedly writing to a targeted audience and in a specific tone of voice. Here, we take a look … Read More

Publish or Perish – Why you need a fashion blog writer

18th April 2017Blogging, Content Marketing, Copywriting, Fashion & Apparel

Blogging provides the fashion industry with the perfect medium with which to communicate with consumers. It provides labels and retailers with the chance to talk about the current trends and get valuable feedback.  An independent fashion blog writer can also increase a product’s virality and get conversations started on new lines. The fashion industry has been slow … Read More

How fashion copywriting can make your products even more desirable

2nd July 2015Fashion & Apparel, Product Descriptions

If you’re selling clothes and other fashion items online, then having highly stylish products that people actually want to buy should obviously be high on your list of priorities. But to stand out from the rest you also need to do everything you can to make those products appear as desirable as possible in your online store. That starts with having professional images of the clothes in question, but it doesn’t end there. Your textual content is every bit as important as the photographs of your products, and you should take some time to ensure that you’re getting it right. Here we take a look at how two of the UK’s top online fashion retailers are making their clothes appear even more desirable to web consumers.