“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs You already know that your brand needs a strong tone of voice in order to stand out. This voice should be one which distinctively ‘sounds like’ your company – and you alone. It should also constantly reinforce your unique selling propositions … Read More
Every retailer knows that an online presence is a must if you want your business to thrive; in 2018 the value of UK ecommerce sales was placed at £688.4 billion (statista). But, according to research by Barclays, an ever-growing returns rate risks hindering growth of this booming business. The convenience of online shopping, combined with … Read More
In a world where consumers have virtually unlimited choice regarding what clothes they buy and where they get them from, to have a successful online fashion retail business you need to ensure that everything you do is exceptional. Your clothes, exceptional. Your deals, exceptional. But you also need people to know how exceptional your offering is. That means utilising fashion copywriting which is irresistible.
Product descriptions are notoriously difficult to get right. As every single business that operates an online shop has to write them, it’s increasingly difficult to sound unique, exciting and original. In some cases, this competition has pushed companies to create incredibly innovative, creative, wacky, and funny product descriptions. In others, it has resulted in companies … Read More
Writing product descriptions that accurately represent your products, generate consumer interest, and help raise conversion rates is a difficult task. It involves juggling a number of ideas and honing your writing and editing abilities until you’re comfortable repeatedly writing to a targeted audience and in a specific tone of voice. Here, we take a look … Read More
Blogging provides the fashion industry with the perfect medium with which to communicate with consumers. It provides labels and retailers with the chance to talk about the current trends and get valuable feedback. An independent fashion blog writer can also increase a product’s virality and get conversations started on new lines. The fashion industry has been slow … Read More
Whole sit-com episodes, movies, books and other franchises have been dedicated to women and shopping, none (or at least very few) to men and shopping. However, do the stereotypes hold true nowadays? Data from Shoppercentric reveals that 18- to 24-year-olds do not conform to most male shopping clichés. And while today’s youth are leading the … Read More
If you’re selling clothes and other fashion items online, then having highly stylish products that people actually want to buy should obviously be high on your list of priorities. But to stand out from the rest you also need to do everything you can to make those products appear as desirable as possible in your online store. That starts with having professional images of the clothes in question, but it doesn’t end there. Your textual content is every bit as important as the photographs of your products, and you should take some time to ensure that you’re getting it right. Here we take a look at how two of the UK’s top online fashion retailers are making their clothes appear even more desirable to web consumers.
Without personality, your website is just another soulless shop window amongst a near infinite amount of others vying for the attention of the fickle inhabitants of the internet. Whatever type of clothes you sell, you can make your brand stand out by giving it a personality that fits, and a fashion copywriter can help you do this. … Read More
Having lots of people visiting your fashion retail website is clearly a step in the right direction, but unless they actually follow through and take action it’s wasted potential. Your content should entice and persuade visitors to explore your website and products, but it should also drive conversions and tell them how to take the next step. This is … Read More
Your blog is an excellent place to engage your customers and get them more involved in your fashion brand. It can help to build an ongoing relationship with them, and you may even learn more about what they want and what they think of your company. But to do that, you need your fashion copywriter to create killer … Read More
You don’t have to be a fashion copywriter to know that distributing press releases online can be a powerful way of getting the word out about your new range or special offer, and of increasing your website’s visibility. But not all press releases are created equal, so here are a few tips from a fashion copywriter on … Read More
Your products are the lifeblood of your business, so it makes sense to spend a little time crafting excellent, engaging copy that will sell them effectively. When a new line of shoes or dresses comes in, don’t just stick the manufacturer’s standard copy up on your website – use these fashion copywriter tips to create your own unique product descriptions … Read More
Whether you’re selling shoes, dresses, t-shirts or a full range of clothes and fashion accessories online, the quality of your website will have a significant impact on your overall success. Creating the content yourself is always an option, but unless you have the time and the necessary skills it could be a big mistake. Here are five reasons why … Read More