5 Reasons Insurance Companies Need Content Marketing

20th May 2019Blogging, Content Marketing, Content Strategy, Insurance Copywriting, Legal Copywriting

Just because insurance is essential, it doesn’t mean that anyone wants to spend more time thinking about it than they absolutely have to. And although ignorance can be bliss, this isn’t the case with insurance. How can insurance companies use content marketing to engage with policyholders and prospective customers? Well, if truth be told it … Read More

How Content Marketing Can Work For Insurance Brands

27th February 2017Copywriting, Insurance Copywriting

Let’s face it – insurance isn’t always seen as the most exciting of industries, but that doesn’t mean insurance content can’t be engaging and highly relevant to people’s lives. As a sector, you might think there’s not a lot that distinguishes one brand from another (especially on the comparison sites). But research indicates that it’s the … Read More

Insurance Marketing Case Study – Content Marketing for Park Insurance

13th October 2016Case Studies, Copywriting, Insurance Copywriting, SEO Copywriting

Working with an established insurance company has it’s own unique challenges and opportunities. Providing dynamic content marketing to Park Insurance not only meant understanding the difference between gap insurance and no claims protection (plus an array of other insurance products) it also meant understanding the company as a whole and its objectives. For example, Park … Read More