Ecommerce copywriting service
For more sales, engagement and reach
Our ecommerce copywriting service has been helping online retailers of all sizes sell more, increase engagement and improve ranking since 2005.
Our expert ecommerce copywriters understand that good writing can't take a one-size-fits-all approach. Whatever your size, whatever your sector, we can provide high quality, unique product descriptions, product guides and blog articles that are optimised for search and your customers. We specialise in high volume, tight deadline projects so, if you need thousands of product descriptions yesterday, we're your ideal content partner.
To find out more about our ecommerce copywriting service, fill in the form or give us a call on 01803 865025
“Big Star are fantastic to work with. Always flexible and ready to help, they constantly work to our tight deadlines without a hitch and deliver great quality content for our daily deals website at a very competitive price. Would recommend them to anyone!”
Sally Hackman, Senior Copywriter, Mighty Deals
Unique ecommerce content and descriptions for sales and SEO
The proliferation of price-matching software means competing on price isn't feasible for most online retailers. And, if you can't be the cheapest and your product content is the same as everyone else's, why should consumers choose you over Amazon or eBay?
Unique product descriptions reinforce your brand's personality and values will set you apart from the online noise.
Customers have got wise to all the rehashed, robotic content that’s out there. They know the difference between cut-and-paste and a real human being writing just for them. Authentic product description writing, rooted in the experience of the product, build trust and credibility for your brand. And search engines like it, too.
Here's what we can do for you
- Unique, fully optimised product description writing to boost your SEO efforts
- Fast delivery, scalable to your monthly, quarterly, seasonal or annual product catalogue updates
- Persuasive, benefit-driven copy that gets to the heart of what customers really want
- Longer-form buyers’ guides and FAQs for customers who want to dig deeper
- Professional, on-brand and on-tone writing that boosts conversions
- A dedicated Ecommerce copywriter, on hand to answer any questions you have
Quality AND quantity
Our team of talented UK writers can produce convincing, trust-building product descriptions and category pages quickly and in large volumes, any time throughout the year. We can manage the project completely for you, leaving you and your team free to get back to doing what you do best.
A results driven ecommerce copywriting service: case study
We worked with beauty retailer Bellezo to produce over 1,000 unique hair and beauty product descriptions for their website bellezo.com. They wanted interesting and unique product copy that would make an impact in their vertical, and they needed it in time for their launch. We were able to deliver on the brief, and help Bellezo.com reach its targets.
Here’s what Gary MacDonough, web manager at Bellezo.com had to say about working with us:
“Top class. We hired Big Star Copywriting to help us write fun, engaging, unique product descriptions for over 1,000 hair and beauty products. Having unique content on your website is essential for any well implemented SEO strategy, but it is also very time consuming. Big Star helped us achieve our goal to have 100% unique and engaging content across the entire website, and ultimately to become ranked at the top of search engine searches. The results speak for themselves.”
Latest from our blog
When it comes to SEO copywriting, the content that ranks best in search engine results pages (SERPS) is written with an SEO mindset, but it’s not written JUST for Google. It may sound like a subtle distinction, but it’s one that really matters. Google wants you to write quality content that its users trust will … Read More
“People don’t buy features, they buy benefits. Your copy needs to get across three things: what the product does, how it is used and why people should buy it.”
“’Tone of voice reflects your brand personality, helps you connect with your audience, and makes you different from the rest’.” – SEMrush
“Create your own product description that’s original, longer, and richer than Amazon and you stand a chance of outperforming them on a search results page for the same product.”
“How can I say everything I need in such a short space?” This is a question that every rookie pay-per-click ad copywriter asks themselves. It can feel a bit like being a chef cooking for a banquet on a camping stove in a cupboard. It’s a tight squeeze. You’ve only got a few ingredients to … Read More
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