Big Star Copywriting » Copywriting Services » Web Copywriting

Web Copywriters: Intelligent Writing For Websites

When we talk about web copywriting, on this page at least, we are talking about the words on your website. The crucial customer-facing copy that sells your product or service, as opposed to blogs, articles, press releases, news or email, which you can read about elsewhere.

As web copywriters, we aim to achieve three things:

• Conversions
• Search engine results
• Customer retention

Need web content fast? Call now. Our turnaround times are exceptional

Web Copywriting That Sells

Conversion is basically another word for selling, although for some organisations we've been web copywriters for a "sale" consists of getting someone to vote, sign up to an email or make a donation. For others still, "selling" is about providing information. The purpose of any copywriting is to "sell" - persuade someone to take action. Whatever we write, we write with this purpose in mind, whether it's for a charity, an e-commerce site or a B2B service.

Web copywriting is different to writing offline. You don't have long to make a good first impression, so your content has to be very efficient.

Once you've made a good first impression you may have to provide deeper levels of content in order to make a sale. As a web copywriter, that means knowing who your customers are, knowing what they want and what will drive them to take action.

We start every web or SEO copywriting project by asking:

• Who are your customers?
• What do you want them to do when they come to your site?
• What motivates them?
• What problem do you solve for them? (i.e what are the benefits to the customer)
• What are the obstacles to conversion? (could be things like trust, credibility etc)
• What content do they need to become converts? (do they need FAQs, guides, fact sheets, long-term exposure to your expertise via blogs, articles etc)

Once we know those things, we can create copy that sells your product or service - or persuades people to take action. If you don't know the answers to those questions, we can help you answer them.

Need advice on your web content? Call now. We can suggest what content will work best for you

Web Copywriting For SEO

Any content that you publish online, whether on or off your website, is for search. Optimised content is one of the key factors in improving your page rank and there is a technical skill required in keyword/phrase inclusion and getting the right keyword density.

There are lots of people our there selling their services as SEO copywriters but getting the right keywords in the right order isn't enough - every web page your web copywriter produces needs to not only be readable but to provide a primary sales function. After all getting high rankings on Google is wasted unless your web pages can convert your site visitors into paying customers.

SEO copywriting is a crucial part of your online marketing. It starts with:

• Finding the keywords that are most effective at reaching your target customer
• Creating website copywriting that is relevant to the keyword (and to the customer)
• Writing that content so your keywords are used appropriately

As a web copywriter service, we do all three. Plus, we can support your web site copywriting with "off page" web content like blogs, articles and press releases that build back-links to your site.

Need content in high volume? We offer discounted rates for large volume or long-term commitment

Web Copywriting That Inspires Loyalty

If you want people to come back to your site again and again you have to give them a reason. Low prices are not enough. Margins can be eroded by your competitors and your profitability will suffer. However, if your web copywriter inspires loyalty in your customers they will visit you again and again.

The only way you can do this online is by producing good content.

As experienced web copywriters, we can help you devise new, interesting, relevant content that will build your brand story online and keep your customers coming back to your site. We can give them a reason to buy from you that is based on your values, not on your prices.

If you're already a business that values and invests in content, we can take the strain from you, providing intelligent, well-written and creative website copywriting ideas regularly with a minimum of management.

Web Copywriter Fails - Why Writing For Search Only Is Doomed

We receive a lot of enquiries from companies that have built sizeable online businesses with marketing aimed squarely at achieving traffic from niche keywords. They are all saying the same thing: "we get great search results but we can't convert and even if we do our customer retention sucks".

The problem in almost every case is that their content isn't very good. The focus has been purely on SEO copywriting - crammed with keywords, regurgitates the same thing across multiple pages and says nothing of value to their customers. It has been written with search engines in mind, but not customers.

Those clients, who have done well out of their search engine niche, suddenly find themselves losing traction to other websites targeting the same keywords. The niches are no longer that niche and there is nothing on their site to differentiate them from their competitors.

In order to move away from the price battle they are seeing a need to build brands, to communicate and sell to their customers based on shared values rather than price. The way to do that is through web content that is aimed primarily at readers. It's a greater investment because you need copywriters with skill and experience, who know how to build brands, who know how to write to sell and who can still write for search.

Why All Our Copywriting Has To Be About Delivering Results

Big Star Copywriting are web copywriters for some of the UK's leading search agencies with clients including the biggest names in retail, finance, travel, online gaming and a range of other sectors. We work with large B2B clients like St Matthew Accounting, Mascus International and Mintel, and we work with charities with multiple stakeholders like Together UK, Compassion International and ROC. All of these clients expect results.

While it's difficult to quantify the success of a particular piece of copywriting, we know that what we do for our clients works - because they keep coming back.

Why We're Great At What We Do

Being a web copywriter isn't magic, neither is it art nor is it science. It's a craft that requires learning, practice and experience over time to master. At Big Star Copywriting our web copywriters continually study and hone their craft, developing experience and expertise by working with clients from a huge number of business sectors. That experience and expertise will make a big difference to the results you get from your web copy.

We've added to that mix by developing internal processes that ensure efficient delivery, continuity and consistency even with large volumes of work. With three full-time senior staff with nearly sixty years combined experience, we have a real understanding of business at the highest levels and where content fits into the online marketing picture. We also have a full-time editor that ensures all content is checked and delivered on time.

In short, we make it easy.

Call Or Email Now To Discuss Your Web Copywriting