Getting your message across isn’t just about filling your page with words. You need a web copywriter who uses the RIGHT words. We can get to the heart of what you’re about and communicate it to your customers.
Big Star Copywriting have worked as a web copywriter for some of the UK’s leading search agencies, for international brands and charities and successful SMEs. Our clients have included some of the biggest names in retail, finance, travel, online gaming and other sectors.
More than just web copywriters…
We choose our writers because of their ability not just to write great copy but because they understand how to use web copy to create a compelling story – a story your customers will buy in to.
We know you need efficient delivery, continuity and consistency even with large volumes of work – that’s almost a given. But it’s our understanding of how content can be used to tell your story that really sets us apart.
Writing for results
As web copywriters, we aim to achieve three things:
- Customer retention
- Search engine results
High quality content engages your customers. Sensitive optimisation means search engines reward you with good results. Every web page your web copywriter writes should be engaging and readable, persuading readers to take action.
We make sure that we tell your story while always being mindful of SEO. We can help find the most relevant keywords. We support your on page SEO with “off page” web content like guest blogs, articles and press releases. All this can be tied together with a coherent content marketing strategy to deliver powerful results.
We give your customers a reason to buy from you that is based on your values, not on your prices.
If you want people to come back to your site again and again you have to give them a reason. Low prices are not enough. Margins can be eroded by your competitors and your profitability will suffer. However, if your web copywriter inspires loyalty through great content and persuasive storytelling your customers will visit you again and again.
The only way you can do this online is by producing good content.
We can help you devise new, interesting, relevant content that will build your brand story online and keep your customers coming back to your site.
If you’re already a business that values and invests in content, we can take the strain from you, providing intelligent, well-written and creative website copywriting regularly with a minimum of management.