With over 500 million products in stock and 4000 products sold every minute, Amazon is the largest online retailer on the planet. But with only 30% of shoppers reaching page two of search results, getting your products in those high-ranking spots is a fierce competition. Unfortunately, there are no shortcuts to hitting the top of … Read More
“People don’t buy features, they buy benefits. Your copy needs to get across three things: what the product does, how it is used and why people should buy it.”
“Create your own product description that’s original, longer, and richer than Amazon and you stand a chance of outperforming them on a search results page for the same product.”
“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs You already know that your brand needs a strong tone of voice in order to stand out. This voice should be one which distinctively ‘sounds like’ your company – and you alone. It should also constantly reinforce your unique selling propositions … Read More
Every retailer knows that an online presence is a must if you want your business to thrive; in 2018 the value of UK ecommerce sales was placed at £688.4 billion (statista). But, according to research by Barclays, an ever-growing returns rate risks hindering growth of this booming business. The convenience of online shopping, combined with … Read More
Ecommerce sales in the UK are forecast to account for 24% of total retail – hitting £115.93 billion in 2020. If you sell online, then one of the most important channels you have to reach consumers is search engine traffic. A 2019 study by Backlinko found that moving up 1 spot in the search results … Read More
As an online food retail business, you probably spend a long time either creating your own products to make them as mouth-wateringly delicious as they can be, or assembling the kind of product ranges that culinary dreams are made of. And that’s great, but people can’t taste your products through the screen, and unless they’ve sampled them before they really don’t know what they taste like or why they should buy them. For that reason, it really is critical that you invest in product descriptions which are every bit as tasty as the products themselves.
In a recent post we discussed three ways that content can help an ecommerce business compete with Amazon. We talked about how unique, valuable content can help you standout by offering customers a differentiated experience. We thought it would be helpful to explore this further and take a look at the types of content that … Read More
Designing and developing an e-commerce website seems pretty straightforward, doesn’t it? Display the products and prices, provide a shopping cart and payment portals, and you’re done. Or are you? A simple e-commerce site may be easy enough to launch, but will it reach all your buyers at any time? With so many different shopping styles … Read More
Product descriptions are notoriously difficult to get right. As every single business that operates an online shop has to write them, it’s increasingly difficult to sound unique, exciting and original. In some cases, this competition has pushed companies to create incredibly innovative, creative, wacky, and funny product descriptions. In others, it has resulted in companies … Read More
Writing product descriptions that accurately represent your products, generate consumer interest, and help raise conversion rates is a difficult task. It involves juggling a number of ideas and honing your writing and editing abilities until you’re comfortable repeatedly writing to a targeted audience and in a specific tone of voice. Here, we take a look … Read More
As an e-commerce product manager, you are faced with many different pressures from multiple angles on a daily basis. You’re required to have a near encyclopaedic knowledge of your product range. You also need to seek out and aid the development of new products. You’ll probably need to analyse use cases and customer requirements, … Read More
If you take a look at the product descriptions of any successful e-commerce brand – from the Amazons and Asos’ of the world, to smaller yet flourishing websites, they share many things in common. This is no coincidence – it’s the result of making decisions to do more of what works and less of what … Read More
It’s hard. You’ve got dozens, hundreds or even thousands of pages of product description writing ahead of you. You know they can’t just be good, they’ve got to be great. You know they’ve got to appeal to your customers, to stand out from the noise, to speak to customers exactly where their desire is. But … Read More
How do you make your products stand out from the competition? The answer is with irresistible copywriting. In this post we’re going to share with you five e-commerce copywriting tips that will help your products shine. The internet has made it possible for retail businesses large and small to sell their products to customers throughout the … Read More
For e-commerce sites, having product description writing that is original, compelling and high quality can make a significant difference to the number of conversions you achieve. So if you’ve already invested time and money in your web design, your marketing, and your products themselves, it only makes sense that you should also invest the same … Read More
One of the fastest growing sources of additional sales is the Google Shopping platform and associated Product Listing Ads. Here we discuss how to create better product copywriting to maximise your sales.
If you’re selling clothes and other fashion items online, then having highly stylish products that people actually want to buy should obviously be high on your list of priorities. But to stand out from the rest you also need to do everything you can to make those products appear as desirable as possible in your online store. That starts with having professional images of the clothes in question, but it doesn’t end there. Your textual content is every bit as important as the photographs of your products, and you should take some time to ensure that you’re getting it right. Here we take a look at how two of the UK’s top online fashion retailers are making their clothes appear even more desirable to web consumers.
Product descriptions demand care and attention, and should be an extension of your brand. But they’re not the only important area to leverage your brand. One brand that appears to understand this is Yoox, the Italian-owned online fashion, art and design retailer.
Fashion copywriting: What makes a product description ‘sizzle’?
Revamping your product description writing will increase conversion rates this Christmas and serve you well long after the last stale mince pie has been eaten by the dog.
