MOT Your Marketing: A 2025 Digital Marketing Audit Guide

If your digital marketing results feel… off lately, you’re not alone. Across the board, marketers are seeing performance shifts they can’t fully explain. Organic traffic is dipping, cost-per-click is rising, and audience behaviour is more unpredictable than ever. 

And that’s because, in 2025, the rules of digital marketing are being rewritten. Here’s what we’re up against:

• Google’s AI Overviews are eating clicks. Early data shows some publishers are seeing a 20–40% drop in organic traffic due to AI summaries replacing traditional search results.
• Budgets are tighter. With ongoing economic uncertainty, marketers are expected to do more with less. Nearly 70% of marketers say they’re being asked to show faster ROI on smaller budgets.
• AI hype is warping expectations. Content is being produced at scale — but not always strategically. The brands that win will combine tech with real strategy, not just volume.

So if your traffic’s dipped or your CPA’s crept up, don’t panic. It doesn’t mean your entire marketing function is broken. But it might mean it’s time to pull over, pop the bonnet, and run a proper diagnostic. In other words, it’s time to do a digital marketing audit – and this guide is here to help.

This isn’t about guesswork. It’s about getting a clear view of what’s working, what’s not, and where your biggest opportunities lie.

Think of this as your Digital Marketing MOT — a 2025 guide to auditing performance, diagnosing underperformance, and realigning your marketing strategy to weather a rapidly shifting landscape.

What Is a Digital Marketing Audit (And What It Isn’t)

Let’s clear something up first: a digital marketing audit isn’t a fluffy brainstorm or a vague review of “what feels right.” It’s not a quick once-over of your homepage or a scroll through Google Analytics looking for red arrows.

Unlike a copywriting audit that just takes a closer look at the words on your website, a proper digital marketing review is a structured, evidence-based review of how your marketing is performing across every relevant channel — search, content, email, ads, social, and more. Done right, it gives you a full picture of:

• What’s driving ROI
• What’s underperforming (and why)
• Where you’re wasting time or budget
• What your competitors are doing better
• And where the biggest opportunities lie

And here’s why that matters in 2025:

According to Smart Insights, only 49% of businesses say they have a clearly defined digital marketing strategy — which means over half are flying blind.

Worse still, 71% of marketers say they don’t consistently measure the ROI of their campaigns. That’s like running paid ads with your eyes closed.

What a Digital Marketing Audit Should Cover:

• SEO and content performance (rankings, traffic, conversions)
• Paid ads (search, display, social – spend vs. return)
• Website health (UX, speed, conversion paths)
• Analytics setup (are you tracking the right stuff?)
• Audience engagement (email, social, CRM performance)
• Brand consistency and messaging
• Competitor analysis (are they eating your lunch?)

What It Isn’t:

• A quick performance report
• A vanity exercise
• A rebrand
• A list of “nice to haves”

An audit is about stepping back and asking: Is our marketing still aligned with what the business needs today? Because strategies that worked in 2022 might be costing you in 2025.

And here’s the good news — once you’ve got the data, you can do something about it.

7 Signs You Might Need a Digital Marketing Audit

Think of your marketing strategy like a car. If it’s pulling to one side, burning through fuel, or making strange noises, you know it’s time for a check-up. Your digital marketing is no different.

Here are seven signs you might need an online marketing audit — and what they could be telling you:

1. Your organic traffic is in freefall

If your site visits from Google are dropping month-on-month, it’s not just you.

In 2025, 58% of marketers reported a decline in organic traffic following Google’s rollout of AI-generated Search Generative Experience (SGE) results.

What to check:

• Have key pages dropped in the rankings?
• Is your content being replaced by AI answers?
• Are you optimised for featured snippets and citations (AEO/GEO)?

2. You’re spending more on ads, but conversions are flat

Google Ads and social media CPCs are rising — by an average of 19% YoY across all industries, according to Wordstream.

If your cost per acquisition (CPA) is rising but leads or sales aren’t, it’s time to investigate:

• Are your landing pages relevant and fast?
• Are you targeting the right audience or keywords?
• Is your offer still competitive?

3. Your content isn’t ranking — or resonating

Publishing weekly blogs and not seeing results? You’re not alone. In 2025, many marketers say they’re unsure if their content actually drives business value.

Possible issues:

• Outdated SEO strategy (too keyword-focused, not intent-led)
• Content isn’t answering real user questions
• Weak internal linking or structure

4. Your reporting is unclear, inconsistent, or non-existent

If you can’t answer the question “what’s working?” without downloading five different dashboards, you’re overdue for an audit.

You need:

• A single source of truth (GA4, Looker Studio, HubSpot, etc.)
• Consistent KPIs that tie to business goals
• Clean attribution for all key channels

5. You haven’t updated your website in 2+ years

In digital terms, that’s ancient. A lack of updates can lead to:

• Poor mobile UX
• Slow load speeds (which impact rankings and conversions)
• Outdated compliance (GDPR, accessibility, cookie policies)

And if your bounce rate is rising? Your site might be saying “no thanks” before users even see your offer.

6. Your brand presence is inconsistent

Your tone of voice, visuals and messaging should be recognisable across platforms. If your emails sound formal, your website is casual, and your social media is chaotic, your audience will feel confused — and less confident in you.

Brand consistency can increase revenue by up to 33%, according to Lucidpress.

7. You’re not sure what your competitors are doing (but you’re worried they’re doing it better)

Digital marketing isn’t static. If your competitors are investing in AI content, multi-channel retargeting or CRO while you’re still boosting Facebook posts, you’ll get left behind.

A good audit includes a lightweight competitor review:

• Who’s ranking where (and why)?
• What’s their ad spend and messaging?
• Where are they earning backlinks?

If any of these red flags sound familiar, a digital marketing audit isn’t just useful — it’s essential.

And you don’t need to start from scratch. It’s just time to fine-tune what you already have, cut what’s not working, and focus your energy (and spend) where it matters most.

How to Run a Digital Marketing Audit (Without Losing Your Mind)

A proper digital marketing audit doesn’t mean pulling everything apart and spiralling into a 200-tab meltdown. It’s about taking a structured look at your digital presence, asking the right questions, and using data to make smarter decisions.

Here’s how to break it down — step by step.

Step 1: Review Your Goals

Before you look at data, get clear on what you’re trying to achieve.

• Do you want more leads? More awareness? Better retention?
• Are your KPIs (Key Performance Indicators) aligned with these goals?
• Is everyone on your team working towards the same targets?

Did you know, only 54% of marketers say their team’s marketing activities are aligned to business outcomes? If this is you, it’s time to change that.

Step 2: Assess Your Website

Your website is your brand’s home. If it’s not performing, everything else suffers.

Checklist:

• Is it fast? (PageSpeed = great)
• Is it mobile-friendly?
• Is the navigation intuitive?
• Are your key pages ranking and converting?
• Are you compliant with accessibility standards and GDPR?

We suggest starting here: Run a digital website audit using tools like SEMrush Site Audit (affiliate link), Ahrefs, Screaming Frog or Google Search Console.

Step 3: Audit Your Content

A content audit helps you sort your existing content into: keep, improve, or delete.

Questions to ask:

• Is it up to date?
• Does it generate traffic, backlinks or leads?
• Does it rank for any valuable keywords?
• Could it be merged with similar pages?
• Is it missing anything that competitors cover?

Why is this important? Updating old blog content can increase traffic by up to 106%.

Step 4: Analyse Your SEO Performance

Clicks aside, and the core of SEO you will find visibility, relevance and authority.

You need to find out:

• Are your top keywords still relevant?
• Are you appearing in featured snippets?
• Are you optimising for AEO (Answer Engine Optimisation)?
• Do you have structured data set up (Schema, llms.txt for GEO)?
• Are internal links helping users (and bots) navigate?

Step 5: Review Paid Media Performance

Don’t just look at spend. Look at return.

Key metrics:

• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Click-Through Rate (CTR)

Check audience targeting, ad creative, landing page performance, and keyword match types. Then, use A/B testing insights to refine.

Step 6: Evaluate Your Email Marketing

Still the highest ROI channel in digital marketing — but only if you use it right.

Audit:

• Open rates and click-through rates
• Subscriber health (active vs lapsed)
• Deliverability issues
• Relevancy of automations (are your flows working?)

Step 7: Look at Analytics & Attribution

Last but not least: reporting. If you can’t prove what’s working, how can you improve it?

Questions to ask:

• Do you trust your analytics setup?
• Are you using GA4 properly? (Many aren’t.)
• Can you track the customer journey across channels?
• Are your KPIs still relevant?

Done well, a good digital marketing audit gives you a clear, objective picture of your digital performance, highlights missed opportunities, and arms you with a roadmap for smarter marketing.

So, What’s Actually Changed in 2025? 5 Big Trends to Factor Into Your Audit

Right, you’ve looked under the hood. Now let’s zoom out and look at the road ahead.

As we brushed on earlier, if your marketing feels “off” in 2025, you’re not alone. Here are five major shifts affecting almost every brand this year — and what they mean for your audit.

1. Organic Traffic Is Dropping (It’s Not Just You)

With Google rolling out AI Overviews (SGE) and platforms like Perplexity.ai and ChatGPT pulling instant answers from your content, fewer users are clicking through to websites – 35% less – even when you rank well.

What to do:

• Optimise for AEO (Answer Engine Optimisation)
• Use structured data and schema markup to encourage citations
• Create content that AI wants to reference, not just read

2. AI Content Saturation

Everyone’s using AI. That means sameness. Consumers are tuning out generic, formulaic content — and Google’s updates are catching low-value content, too.

67% of marketers say AI has increased their content output, but only 32% say it’s improved performance.

What to do:

• Audit for originality and expertise
• Add unique insights, real quotes, and real-world examples
• Highlight EEAT signals (Experience, Expertise, Authoritativeness, Trust)

3. Search Isn’t Just Google Anymore

Search behaviour is shifting. Younger users are turning to platforms like TikTok, Reddit, YouTube, even ChatGPT to find answers — and brands need to meet them there.

For example, 51% of Gen Z say they start product searches on TikTok or Instagram before using Google.

What to do:

• Expand your content formats (video, social, UGC)
• Use platform-native SEO (e.g. TikTok keywords, YouTube tags)
• Repurpose strong blog content into reels, carousels, Q&A videos

4. Brand Matters More Than Ever

With information overload and low trust in online content, brand recognition is now a shortcut to credibility. Especially in B2B and healthcare.

What to do:

• Audit your messaging — does it feel credible and consistent?
• Invest in long-term brand-building: content, PR, thought leadership
• Use brand search volume and direct traffic as health signals

5. Marketing Budgets Are Under Pressure

Economic uncertainty = cautious spending. Businesses want leaner, smarter marketing with clear ROI.

And here’s the proof: 39% of marketing leaders report budget cuts in 2025, but 61% are under pressure to deliver more revenue.

What to do:

• Prioritise high-ROI channels (SEO, email, retargeting)
• Cut or consolidate underperforming campaigns
• Use your audit to reallocate spend, not just reduce it

The marketing landscape in 2025 is noisier, more competitive, and shifting faster than ever. But understanding these trends gives you a competitive edge. Audit with them in mind, and your marketing will thank you for it.

What to Measure (and What It’s Really Telling You)

An effective digital marketing audit won’t just look at the numbers — it will interpret what they mean. In 2025, some of the old metrics (like vanity impressions or bounce rate) are less meaningful than they used to be. Here’s what to focus on instead:

1. ROI & Cost Per Acquisition (CPA)

Let’s be honest: if your marketing isn’t profitable, something’s broken.

And 48% of marketers now say demonstrating ROI is their #1 challenge.

What to check:

• Overall ROI: Are you generating more revenue than you’re spending?
• CPA by channel: What’s the cost of a customer from search vs. paid social vs. email?
• Lifetime Value (LTV): Are you attracting high-quality, repeat customers?

What it means:

High CPAs or low ROI? You might have targeting issues, weak messaging, or a funnel that leaks leads. Your audit should highlight where budget is being wasted — and where it’s paying off.

2. Organic Traffic vs. Brand Search

Organic traffic alone doesn’t tell the full story anymore — especially with AI eating into click-throughs. But branded search volume is a strong indicator of growing trust and awareness.

What to check:

• Branded traffic: Is it growing?
• Branded vs. non-branded split
• Search Console insights: Which queries are actually converting?

What it means:

A steady increase in branded search = a growing reputation. If your branded traffic is flatlining, you might have a visibility or trust issue.

3. Content Engagement (Not Just Views)

It’s not just about how many people view your content — it’s what they do after. Especially when content is driving leads or authority.

Many marketer say “time on page” and “engagement depth” are better success indicators than clicks alone.

What to check:

• Engagement rate
• Time on page vs. bounce rate
• Clicks to related content or CTAs

What it means:

If people are bouncing fast or not converting from blog content, you may need better calls-to-action, improved formatting, or stronger alignment with intent.

4. Email & CRM Metrics

Owned audiences matter more than ever — especially with rising ad costs and unpredictable algorithm changes.

Email marketing still delivers a $36 average ROI for every $1 spent — but only if you’re nurturing the right way.

What to check:

• Open rate
• Click-through rate (CTR)
• Unsubscribes & bounces
• Segment performance (not all lists are equal)

What it means:

A growing list with poor engagement? It’s time to clean your database and revisit your email strategy. Smaller, more active lists often convert better than large, disinterested ones.

5. Conversion Rates by Channel

Where are people actually converting? And are they doing it cost-effectively?

What to check:

• Conversion rate by source (SEO, PPC, social, email, direct)
• Assisted conversions (look at user journeys)
• Landing page performance (speed, clarity, CTAs)

What it means:

If one channel is underperforming, it might not be the channel — it could be the page it’s sending people to. Always match message to destination.

Marketing metrics in 2025 need context. Track the data that shows real outcomes — not just movement.

Content Audit: How to Make the Most of What You’ve Already Got

Most brands don’t need more content. They need better content. A content audit helps you figure out what’s working, what’s outdated, and what has untapped potential — all without reinventing the wheel. For an in-depth guide on how to do a successful content audit click here, or keep reading for a quick recap.

1. Catalogue Your Content

Start by mapping out what you have — blogs, landing pages, videos, lead magnets, email sequences, etc.

Use tools like:

• Screaming Frog or Ahrefs for crawling your site
• Google Search Console for performance data
• A simple spreadsheet to track traffic, keywords, conversions, and update status

Ask:

• Is this content still relevant?
• Is it driving any traffic or conversions?
• Is it aligned with our brand and current offering?

2. Identify What to Keep, Improve or Kill

Once you’ve got the lay of the land, make decisions based on performance and quality:

• Keep: High-performing, evergreen content that’s still relevant
• Refresh: Posts with declining traffic or outdated info
• Repurpose: Turn long blogs into short videos, carousels or email sequences
• Retire: Kill off anything that’s off-brand, inaccurate or deadweight

96.55% of content gets no traffic from Google at all. A well-executed content audit can reclaim this lost value.

3. Update & Optimise for 2025

As we’ve established, the way people search and consume content is changing. AI, zero-click searches, and voice results all influence how content gets found.

When refreshing content:

• Update stats and dates
• Re-optimise for AEO and GEO (think structured data and clearer answers)
• Check readability and accessibility
• Add internal links to newer content or offers
• Improve CTAs and visuals

4. Prioritise by Impact

Start with the content that’s:

• On page 2 of Google (easy wins)
• Still ranking but slipping
• Targeting keywords tied to your bottom-line offers

Think ROI, not volume. It’s better to refresh 10 high-impact pieces than write 100 new low-converting ones.

5. Don’t Forget Distribution

Revamped content deserves a second life. Once refreshed:

• Promote it via email
• Share on social (more than once)
• Pitch it as a guest post or backlink opportunity
• Use it to fuel your paid ads or lead magnets

Old content can still drive new business — if you treat it right.

Why You Can’t Audit Your Marketing in a Vacuum

Before you panic about falling traffic or poor ROI, take a breath — and look at the bigger picture. A dip in performance doesn’t always mean your marketing is broken. Sometimes, the market is simply (or not so simply) shifting beneath your feet.

Understanding the broader environment — economic, technological, and competitive — helps you audit with context and make smarter, calmer decisions.

1. Everyone’s Feeling the Pressure

According to the IPA’s latest Bellwether Report (Q2 2025), UK marketing budgets have stalled, with economic uncertainty driving increasing but cautious spending — especially in consumer-facing sectors.

A Deloitte survey found that  CMOs feel pressure to deliver more with less, and many plan to increase reliance on owned and organic media due to rising ad costs.

Translation? It’s not just you. If your cost-per-click is climbing or your sales cycle is stretching out, market-wide factors may be playing a role.

2. Google’s Generative Search Has Changed the Game

Since the rollout of Google’s Search Generative Experience (SGE) in 2024, many brands have seen their organic traffic drop — especially for top-of-funnel queries that are now answered directly in AI-generated summaries.

When auditing, you need to ask:

• Are we still showing up in search — or are we buried below AI summaries?
• Do we need to restructure our content for AEO (Answer Engine Optimisation)?
• Should we lean more into thought leadership, brand-building and owned traffic channels?

Quick note: what is AEO and GEO?

AEO (Answer Engine Optimisation) is about structuring your content so it can be easily pulled into AI-powered tools like voice assistants and featured snippets on Google. It’s content built to answer questions clearly – and fast.

GEO (Generative Engine Optimisation) focuses on getting your content cited by AI platforms like ChatGPT and Google SGE. It involves using structured data, trusted sources, and clean formatting to increase the chance your brand gets quoted in AI-generated answers.

3. Your Competitors Are Evolving Too

Your audit should include a competitive check-up:

• Who’s outpacing you in search rankings?
• Are competitors doubling down on LinkedIn? TikTok? Thought leadership?
• Are they targeting your audience with new offers, formats or channels?

Use tools like:

• Ahrefs / Semrush – for SEO visibility and backlink audits
• SparkToro – for audience insights
• BuiltWith / Wappalyzer – to understand tech stacks

Sometimes, what feels like a dip in performance is just a competitor outranking you with a smarter strategy.

4. Industry Trends Matter

Big-picture shifts in your sector should guide your audit. Ask:

• Are consumer behaviours changing? (e.g. longer buying cycles, lower conversion rates)
• Are regulations tightening? (especially in sectors like healthcare, finance or wellness)
• Are new technologies changing how people search, shop, or engage?

For example: The rise of privacy-first marketing (due to cookie deprecation) has reduced the effectiveness of retargeting and forced brands to reinvest in first-party data.

You can’t assess your marketing performance without understanding the environment around you. What looks like a problem might actually be a market trend, a tech shift, or a competitor leapfrogging you.

Audit with context, not just numbers.

Brand Visibility & Content Impact Aren’t Just “Nice-to-Haves”

If you’re only looking at sales and leads, you’re missing half the story. Your content’s job isn’t just to convert – it’s to earn attention, build authority, and keep your brand top of mind.

And, with AI swallowing up basic search visibility, attention is currency – and your content is your portfolio.

1. Brand Awareness Is a Performance Metric

According to Nielsen’s 2025 Annual Marketing Report, strong brand awareness can boost marketing effectiveness by up to 80%, particularly in crowded or highly commoditised sectors.

Key metrics to track:

• Branded search volume (are more people Googling your brand name?)
• Social share of voice (how much of the conversation do you own?)
• Direct traffic (are people typing in your URL instead of finding you by accident?)
• Unprompted brand recall (via customer surveys or social listening tools)

If those metrics are flat – or falling – it’s time to consider whether your marketing is memorable enough.

2. Content Is Still the Engine (Even if AI’s at the Wheel)

Many marketers say that content marketing still delivers the highest ROI, even post-AI.

But not all content is created equal. Ask:

• Is your content generating repeat engagement (returning visitors, shares, dwell time)?
• Are your pages being cited or linked to by others?
• Which pieces are actually leading to conversions—or at least micro-conversions (sign-ups, downloads, scroll depth)?

You can track this via:

• Google Analytics 4 → engagement rate, scroll tracking, conversions
• Search Console → impressions + CTR
• Ahrefs / Semrush → backlinks, keyword traction
• HubSpot / CRM → attribution to content touchpoints

If most of your traffic bounces or never returns, you’ve got a content problem – not a traffic problem.

3. Engagement Beats Virality

In 2025, everyone wants a viral moment. But what you really want is resonance – aka content that connects and sticks.

According to Edelman’s Trust Barometer, content that shows relevance and empathy increases brand trust by 3x.

Check for:

• Comments and saves (not just likes)
• Referral traffic from social or third-party mentions
• Low bounce, high scroll or time on page

Engagement = trust. Trust = conversion. So, don’t get distracted by vanity metrics.

4. Evergreen > Momentary

You don’t need to publish more – you need to publish smarter. Some of your best content may be 6 months – or 6 years – old.

Audit for:

• Outdated stats, examples or links
• Thin or underperforming content (low traffic + no conversions)
• Duplication or cannibalisation

Then decide:

• Update it
• Combine it
• Redirect it
• Expand it
• Kill it

Your brand isn’t what you say – it’s what people remember. And your content isn’t a blog calendar, it’s your best shot at earning trust, clicks and conversions.

The Buyer Journey in 2025 Looks Nothing Like It Did Five Years Ago

Forget the neat, linear funnel. The modern customer journey looks more like a web of touchpoints: search, socials, reviews, email, video, AI summaries… all layered with different intents and timeframes.

In fact, only 17% of the buying journey is spent talking directly to suppliers. The rest? It’s all self-directed.

That means you need to show up at every stage – with the right message, in the right format, on the right channel.

1. Think Funnel, Not Fireworks

Yes, bursts of attention are great. But sustainable growth comes from building a journey.

Ask:

• Where are your leads actually coming from?
• What pages do users visit before they convert?
• How long is the average decision-making time?

Then build content and campaigns across:

• Top of funnel (TOFU) – blogs, social, short videos, AI-friendly explainers
• Middle of funnel (MOFU) – lead magnets, email nurture, webinars, FAQs
• Bottom of funnel (BOFU) – case studies, comparison content, demo requests, reviews

2. Build for Intent, Not Just Impressions

Most businesses spend too much on top-of-funnel traffic – and too little converting it.

Check:

• Are you retargeting those who bounce?
• Do you have tailored content for high-intent search terms?
• Are your landing pages aligned with the user’s mindset?

High-intent visitors = your hottest leads. Don’t waste them with generic CTAs or vague messaging.

3. Funnel Gaps = Revenue Leaks

Even if traffic is strong, your funnel could still be broken.

Warning signs:

• Lots of clicks, few conversions
• High drop-off between lead capture and follow-up
• No nurture for unqualified or early-stage visitors

Fixes might include:

• Better segmentation
• Clearer onboarding journeys
• Automation (email, CRM, retargeting)
• Content designed for hesitations, not just aspirations

4. What If They Don’t Follow the Funnel?

Spoiler: they won’t. Most users skip around. Some binge your content in a day. Others ghost you for months and reappear.

Make sure:

• You show up consistently across channels
• Your attribution model tracks multi-touch journeys
• You’re not making assumptions based on last-click data alone

People will fall out of your funnel. But with the right tracking, segmentation and strategy, you can bring them back in at the right time.

The modern funnel is messy – but mappable. If you’re not sure how people are finding, engaging, and converting, then you’re not in control of your marketing.

Diagnose your funnel. Plug the gaps. And build for intent – not just clicks.

The Final Word: What a Good Marketing Audit Delivers in 2025

Let’s cut through it: if your digital marketing isn’t hitting KPIs, driving growth, or making sense on paper, you need a proper audit.

But this isn’t just a box-ticking exercise. A good audit doesn’t just flag issues, it rewards you with a strategic blueprint for change.

Here’s what you should expect.

1. A Clear View of What’s Working (And What’s Not)

An audit reveals which channels are doing the heavy lifting, and which are wasting your budget.

It should answer:

• Where are your leads really coming from?
• What content or campaigns are converting best?
• Are your SEO, ads, and emails working together or in silos?

2. Benchmarks for Smarter Decisions

You can’t optimise what you can’t measure.

A strong audit compares your performance to:

• Industry standards (CTR, CPA, conversion rates)
• Competitor strategies (search visibility, ad positioning, content quality)
• Your own historic data

So instead of guessing, you’re making moves based on facts.

3. A Sharper, Smarter Strategy

Once you’ve got the data, it’s about action.

A good audit provides:

• Channel-specific recommendations (SEO, PPC, social, email)
• Messaging improvements
• Funnel fixes
• Budget reallocations based on actual performance

In short: it tells you what to do next.

4. Alignment Across Teams

If marketing, sales, and leadership are speaking different languages, your strategy suffers.

A marketing audit gives everyone a shared understanding of:

• Goals
• Metrics that matter
• Priorities for growth

Which means smoother meetings, better briefs, and a stronger business case for marketing investment.

5. Peace of Mind

Here’s the real value: confidence.

Confidence that your content isn’t tanking your SEO.
That your ads aren’t wasting budget.
That your strategy actually supports your business goals.

It’s not about panic. It’s about clarity.

A digital marketing audit in 2025 is your insurance policy against wasted spend, missed opportunities, and strategic drift. Done right, it delivers insight, clarity, and momentum.

And if you’re not sure where to start?

We can help with that.

Let’s Talk

Big Star Copywriting is a digital marketing partner for ambitious brands who want better content.

From SEO strategy to content creation, ad performance to funnel optimisation – we help you identify what’s working, fix what’s not, and build a plan that delivers better – and more – results.

Contact us for a free consultation and let’s see what a marketing audit could do for your brand.