A 2019 survey by UENI found that 75% of UK small businesses did not have their own website. If this is you, read on.
Businesses cite many reasons for not getting online. Here are five we hear most frequently (and why you need to re-think them):
1. “We already have more leads than we can handle, just through word-of-mouth”
While this is a great position to find yourself in – congratulations – it also represents a short-term view that will, in time, prove fatal for your business. Reputation takes a long time to build up but, given a few bad reports or a competitor who deliberately targets your existing clients, it can break down eye-wateringly fast.
The loyal community who recommend your services to others should be cherished, but not relied upon.
Great tips! Thanks for sharing!
Thanks Tintia, glad you enjoyed it!
Good info! Indeed, having a website for your business is crucial, especially for local businesses. I have realized that there is no need to worry about those big websites where they write generic articles and so on if you are a local business. Google prefers to rank you up rather than rank them up! Of course, there is also a bit of work for the SEO part!
Glad you enjoyed it, Florin! And yes, an SEO’s work is never done 🙂