Whether you’re promoting your restaurant, selling niche ingredients through an e-commerce site or running any other type of food business, content creation is central to your online success. Content can communicate with your customers, it can increase your exposure, it can persuade, sell and even entertain. But there are a variety of different types of content, each with its own strengths and purposes. Here are five different types of online content your food copywriter can create for you.
Your website content should be taken care of first and foremost, as is this is your storefront and the heart of your online business. A professional food copywriter can populate your website with well-written content which puts you in the best light, drives conversions and gives visitors a sense of who you are and what you’re about.
If you’re selling food products or ingredients online then you need to create an original product description for each. This will serve a number of purposes – it will improve your visibility in the search engines, it can make your products more attractive to customers, and it can help to differentiate your site from those of your competitors.
The creation of regular blog posts can also boost your search engine optimisation (SEO) efforts, as the search engines favour sites that update their content frequently. More important than that though, it can be a great way to initiate a two-way dialogue with your customers.
A good food copywriter can produce well-written articles on topics related to your business, which can be placed elsewhere on the web and in social media channels to generate extra interest in your site, and can help you to position yourself as an authority in your field.
Whether you’re unveiling a new product range or announcing a special offer, having your food copywriter create an online press release about it is a great way to spread the word.