Website Copywriting Services That Get Results

Big Star has been helping businesses reach new audiences and build relationships through exceptional online content since 2005. Whether working with international brands or family-run businesses, we offer a unique blend of strategic thinking and marketing experience, with quality web copywriting at its heart.

* High quality SEO copywriting from professional UK writers
* Large volumes, tight deadlines and niche markets handled with ease
* Consistent, on-brand copy for web, ecommerce & blogging
* Optimised, unique search-friendly web content for backlinks, ranking and authority
* A dedicated account manager who's as focussed on your ROI as you are
* Affordable, scalable service for all business sizes

What the right website copywriting service can do for you

Based on an in-depth understanding of your KPIs and goals, we’ll craft strategic web copy that sets you apart from your competitors and positions you where you belong: as an authority in your field. Because we understand the importance of customer trust and brand tone of voice, your copy will be written by UK writers experienced in writing for your target audience.

SEO is hardwired into every piece of web copy we write and, if we're publishing for you, we include comprehensive on-page optimisation as part of your service. We'll create high-utility, long-form content designed to appeal to websites with the power to share it, supported by an expert, effective backlink-building service. We'll also keep your social media channels fresh and engaging with regular, quality content.

Or, if you just need quality copy in a hurry, we can do that too.

Should I accept guest blog posts on my site?

11th September 2020 • Eowyn

This question is one of the hardy perennials in the content marketing herbaceous border. This year is no different. Marketers, SEO ninjas and blog copywriters are always digging deep to find answers on the best inbound marketing strategies. And when it comes to whether you should still accept guest posts on your site, the answer … Read More

Food & Drink Content Marketing – 4 Essentials For Success

28th August 2020 • Derryck Strachan

“Tell me what you eat, and I will tell you who you are” Jean Anthelme Brillat-Savarin I’m into food and drink. It’s no secret. I spend most of my time thinking what I’m going to have for my next meal. I’ve got a side hustle running a hipster catering company called More Gravy, I ran … Read More

How to Turn Your ‘About’ Page Into a Lead Generator

25th August 2020 • Derryck Strachan

“If people like you they will listen to you, but if they trust you, they’ll do business with you” – Zig Ziglar When was the last time you reviewed your website About page? If the answer is closer to ‘last year’ than ‘last week’, you’re not alone. Along with the Contact page, About is one … Read More

What’s The Perfect Product Description Length?

31st July 2020 • Derryck Strachan

“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.” – Seth Godin Product descriptions are the cornerstone of your ecommerce store. Done well, they can increase sales, improve your organic traffic and even reduce return rates. But what exactly does a … Read More

How Can I Tell If I Need More Content On My Site?

20th July 2020 • Derryck Strachan

“Great content is the best sales tool in the world.” – Marcus Sheridan Industry gurus are constantly waxing lyrical about the importance of content. It’s the king (Bill Gates). It’s the kingdom (Lee Odden). It’s the lifeblood of your marketing strategy (Neil Patel). If you own a website, you already know all this. But are … Read More

Brand Tone of Voice (and why consistency is everything)

26th June 2020 • Derryck Strachan

“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs You already know that your brand needs a strong tone of voice in order to stand out. This voice should be one which distinctively ‘sounds like’ your company – and you alone. It should also constantly reinforce your unique selling propositions … Read More

Website Copywriting Services That Get Results

Contact Us

Some of our clients