Here at Big Star HQ we like to answer a direct question with a direct answer. And the answer to this is yes. It’s a yes because blogging can be your most effective content marketing tactic. The fact that 57% of marketers say they plan to increase their blogging efforts tells us that it’s still … Read More
In a world where consumers have virtually unlimited choice regarding what clothes they buy and where they get them from, to have a successful online fashion retail business you need to ensure that everything you do is exceptional. Your clothes, exceptional. Your deals, exceptional. But you also need people to know how exceptional your offering is. That means utilising fashion copywriting which is irresistible.
Are you investing a lot of time and energy in blog content but not seeing anything like the new leads and sales that you thought you would? Don’t panic. We’ve put together an essential checklist to help you optimise your blog layout to make sure you are doing everything you can to encourage visitors to … Read More
As a business you want to provide an inclusive user experience so that your content is accessible to everyone. This includes people with sensory, cognitive, learning or physical difficulties that use assistive technology like screen readers. There are almost 14 million disabled people in the UK (22% of the population). People use screen readers for … Read More
Let’s start with what is pretty much a given. People are talking about your brand online whether you are monitoring (and listening) to these mentions or not. If your company has a social media presence (and you’d have to dig pretty deep to find a brand without one) you will need to be actively monitoring … Read More
Are you hesitating to invest energy and money into content marketing? Well, consider this: no one ever won a game of Monopoly by cautiously navigating around the board without buying Pall Mall, Park Lane, or a station or two. As a business owner, you may be playing a delicate financial balancing game. But, if you … Read More
What type of traveller are you? When you’re planning a trip do you know exactly where you want to go, how you’re going to travel, where you want to stay and what you want to do when you get there? Or are you more free spirited or impulsive and seek inspiration? If you are then … Read More
What’s the return on your content marketing efforts? Is your strategy delivering the results you’re looking for? Is your content relevant and valuable? If you’re a B2C brand and stumped for answers, you’re not alone. 41% of B2C marketers cited the inability to measure content performance as a significant challenge, according to Content Marketing Institute. … Read More
Ecommerce sales in the UK are forecast to account for 24% of total retail – hitting £115.93 billion in 2020. If you sell online, then one of the most important channels you have to reach consumers is search engine traffic. A 2019 study by Backlinko found that moving up 1 spot in the search results … Read More
A recording artist like Kate Bush knows her audience. She’ll experiment, challenge and push boundaries with each new release. But her fans know that her distinct voice, artistry and sound mean that every album is unmistakably Kate. When you think about it, content marketing is no different really. Your business establishes its own distinct voice … Read More
Don’t get landlocked on Google Shopping – because your customers aren’t landlocked on Google. As an Ecommerce brand, you should be on the look-out for ways to diversify paid media spend in a bid (quite literally) to get your products in front of consumers on their favourite platforms and shopping sites. If you’ve done your … Read More
“The test messages were entirely forgettable. . . . Most likely the first message was QWERTYIOP or something similar” – Ray Tomlinson Tomlinson in 1971 was the first person ever to send an email. He sent the message to himself. Fast forward almost 50 years and you don’t need to stray far from your own … Read More
Who are the giants of the digital travel world, and what can you do to compete? Here we look at two of the biggest – lastminute.com and booking.com – and examine how they communicate their brand stories.
We hope you haven’t got Google update fatigue because this is important. Google has made a giant leap in the way it understands the nuance and context of longer search queries with the release of its BERT update in its ranking system. The update means that Google will better understand one in 10 search queries. … Read More
Ok, so ‘content is king’ has become a huge cliché. But we need good clichés, especially when they’re true. “The reason that clichés become clichés is that they are the hammers and screwdrivers in the toolbox of communication.” ― Terry Pratchett Thanks, Terry. We miss you. Content is king. It’s also the kingdom and the … Read More
If words matter to your business (and they should) then finding the right person to write those words is as important as the steps you take to hire the rest of your team. Quality content is the heart of your marketing strategy: we’ll show you how to hire a copywriter who will keep it beating. If … Read More
4 minute essential guide to using hash tags the right way.
Producing unique content that is optimised for SEO is part of a good copywriter’s DNA. Building a high quality website and sharing this valuable content is critical to the success of a brand’s marketing strategy. Showing the most relevant results to users is part of a search engine’s reason for being. When these three elements … Read More
Blogging and customer retention aren’t often found in the same sentence in B2B content marketing plans. They probably won’t even be on the same page. In the relentless quest to find new customers, marketers often use blog posts to throw the kitchen sink at acquisition. But this hyper focus on attracting new customers often means … Read More
When was the last time you checked in on a business blog and found the most recent post rustling among the tumbleweed that drifted across the page two years ago? Chances are this happens a lot. Regularly posting moreish content that makes readers want to come back time and time again is hard work. All … Read More
As an online food retail business, you probably spend a long time either creating your own products to make them as mouth-wateringly delicious as they can be, or assembling the kind of product ranges that culinary dreams are made of. And that’s great, but people can’t taste your products through the screen, and unless they’ve sampled them before they really don’t know what they taste like or why they should buy them. For that reason, it really is critical that you invest in product descriptions which are every bit as tasty as the products themselves.
Your website is more than an online elevator pitch. It’s a place where you share your brand story and show users how you make a difference. It’s a place where customers and prospects go to find solutions and information. They will probably only spend 10 to 20 seconds on a page. The design is the … Read More
While prevention is always better than cure, most businesses have published duplicate content in one form or another. The majority of brands do this by mistake. It’s unintentional and there are steps you can take to avoid repeating the same mistakes. There are tools to check for duplicate content so you can remedy any issues. … Read More
Content – a single word that has changed marketing strategies and consumer expectations on brand relationships for good. Purposeful content has become synonymous with the most effective marketing tactics. There has been a seismic shift away from sales messages to put customer information needs first. Businesses from all sectors are now required to create an … Read More
Blogs and copyright – what you need to know As a blogger there are steps you must take to ensure you are not infringing on the copyright protections of other people’s work. Content that is published online is no different when it comes to copyright protections that those that apply offline. We’ve quickly got on … Read More